View profile

Sports Tech Live - Issue #99

Hey Sports Tech Fans, The Premier League have announced that non televised games will be made availab
Issue #99 — View online — Suggest a link
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
The Premier League have announced that non televised games will be made available in the UK and Ireland via pay per view.
The cost will be £14.95 per game and will run until on an initial trial period.
Needless to say the idea has gone down like a lead balloon with fans.
The televised games are typically the bigger games featuring the bigger sides, so fans of smaller teams are feeling a little bit hard done by with the rather excessive cost per game.
With fans of a lot of teams still on the hook for season tickets, despite not being able to attend games, the Premier League missed a trick in allowing season ticket holders to get a reduced rate or even a free pass in lieu of being able to attend the game in person.
When you look at PPV events like boxing, the UFC or WWE, it is quite typical for it to be headline events with lots of hype going into each PPV event. These events typically see groups of friends congregating in one friends house to enjoy the action and sharing the cost.
The Premier League has again missed a trick to launch their own service to facilitate the streaming of the non-televised games in my opinion.
Everything is there for them to launch a service with technology partners to allow them to plant a stake in the ground of going direct to consumer. They could have launched a package at £15 per month for games which weren’t picked by their TV partners in the UK and Ireland, SKY, BT, Amazon and Premier Sports.
The pricing strategy is a massive miscalculation in the current climate of people losing their jobs, being laid off temporarily or in doubt for many more.
The reaction on social media to the announcement is almost entirely negative and many have stated the complete disconnect between football and the ordinary fan, especially when sports is suffering so badly because of the lack of fans.
Hashtags for piracy have also been trending which should come as no surprise.
With 227 games of the 380 games falling under existing Sky, BT and Amazon subscriptions, fans would have to shell out a further £1,868.75 to watch every PPV game, on top of the of the £744 a person would have to spend on subscriptions over the 8 month season.
Contrast that to the NFL where you can watch every game for £150 per year!
Premier League sides spent £1.2 billion on transfer fees and a lot more in wages for these players and agents during the transfer window. Fan perception is crucial and this launch is a disaster from a PR perspective.
This week we saw Arsenal spend £45 million in a lump sum to sign a player rumored to be on £200,000 a week, and having told 55 members of staff they had to be let go to save on costs.
The one that grabbed the headlines all around the world, was the letting go of the team mascot, Gunnersaurus, who realistically speaking can’t have been on that much money.
A GoFundMe was set up and has raised £11,649 at the time of writing.
Mesut Ozil, a player who is on £350,000 per week and has become an outcast at the club for poor performance and perceived attitude has pledged to pay the mascot’s wages. A PR win for a player who is on a massive salary and not actually playing for Arsenal at the moment.
This was a PR disaster for Arsenal and the PPV announcement is a PR disaster for the Premier League.
Making the games available is the right thing to do but the pricing and structure is seen by many as yet another price gouging of the fans.
Many fans have indicated they would be cancelling existing subscriptions and hashtags for piracy streaming trending, it really does fly in the face of putting the fan first and trying to tackle the piracy issue.
This won’t be the last we have heard of this story and I would expect a climb down on the price at the very least.
It will be interesting to see if fans follow through on their declaration of cancelling subscriptions in any real number.
But one thing for sure, pirates will be rubbing their hands with glee in attracting new users.
I know writing this wont have an impact, but please, please, please, Premier League launch a streaming service and use this as an opportunity to actually put the fans at the heart of the game and deliver them an affordable service!
Have a great sporting weekend,

Techstars SportsTech Demo Day
Techstars Sports Accelerator Powered by Indy Hosts 2nd Annual Demo Day
Streaming Wars
Amazon Expands Thursday Night Football With Twitch Programming and Viewer Options
Mediapro misses Ligue 1 rights payment as it seeks to renegotiate fee - SportsPro Media
WSL rights set to be snapped up by Sky Sports, says report - SportsPro Media
BBC agrees first MMA broadcast rights deal with Bellator - SportsPro Media
FOX Sports Adds The Spring League to Its Extensive Football Programming Lineup | Fox Sports PressPass
NBA bubble’s camera angles, enhanced audio will become regular-season staples – The Athletic
MLB Sees Local TV And Streaming Viewership Up Over 4% For 2020
Patriots Kraft and Israeli Billionaire Meckenzie Sell DraftKings Stock –
Match-fixing being investigated after suspicious betting in French Open match
esports & Gaming
Covid-19 to see esports’ 2020 revenue fall to US$950.3m, says study - SportsPro Media
League of Legends Worlds: How Riot will deal with covid-19, player safety in China - The Washington Post
2020 LoL World Championship first stage audience peaks at 1.168m - SportsPro Media
Marketing & Social
TikTok Sponsors ‘FIFA’ Esports Team Tundra
IBM enters the esports fray with Overwatch League partnership | ZDNet
Ravens Debuting New Podcast ‘Black In The NFL’ Addressing Intersection Of Race And The League – CBS Baltimore
Nike named sporting world's most marketed brand in social media - SportsPro Media
Nike airs first major e-sports ad in China ahead of League of Legends World Championship | South China Morning Post
After bubble experiment, NHL turns to new ad tech to make up for missed revenue due to coronavirus
Manchester City and Douyin sign 2 year partnership deal
NBC Olympics, Twitter Extend Partnership To Include Beijing
ICM Acquires Soccer Agency Stellar Group As First Step To Build A Sports Practice
Ex-TikTok CEO Kevin Mayer, Former Disney CFO Tom Staggs & Shaquille O’Neal Join Forest Road SPAC For Media M&A
Performance tech company Hyperice attracts slew of star athlete-investors, valued at $700 million
Packers & Vikings Invest in Content Publishing App Slate
Barstool Sports CEO Erika Nardini has been named to the WWE board of directors
David Levy joins Andbox as investor and chairman of advisory board - Esports Insider
LeagueApps Hires Former Laureus Foundation CEO to Guide Youth Impact –
Polar Vantage V2: release date, price, news and features | TechRadar
Valencia in La Liga first with AR app integrations - SportsPro Media
Verizon partners with Cisco to offer 5G stadium safety solutions - Insider Sport
Best of the Rest
German authorities search offices, homes in DFB tax evasion probe | Reuters
Ikonik Enhances Golf Coaching With Innovative Digital Training Platform
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
Did you enjoy this issue?