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Sports Tech Live - Issue #98

Hey Sports Tech Fans, Fubo TV bring cord cutting to the stock market with their launch under the tick
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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Fubo TV bring cord cutting to the stock market with their launch under the ticker of FUBO.
This follows on from Draft Kings and Peloton that have gone public in the life time of this newsletter.
There might well be others that I have missed but it really solidifies sports tech as a vertical.
For years sports tech, wasn’t even a thing but in recent years we have seen a plethora of sports tech focused accelerators and venture capital funds launch as well as numerous acquisitions of sports tech companies.
Taking a sports tech company public shows the massive scale that sports has and its future potential.
Against the backdrop of COVID, sports are struggling in ways they have never had to endure as fans and live events are crucial to the experience and ultimately the bottom line.
I have complained about the sports industry being more reserved that others in terms of adopting innovation, but with COVID, we have seen an acceleration in the adoption of new technologies.
We have seen a huge rise in sports teams moving in to esports and gaming, starting their own streaming channels and production of live content, adopting new software and hardware to improve athlete performance.
While sports is behind a lot of other industries, the trend is very promising.
Have a great sporting weekend,
Will

Streaming Wars
Cord-cutting service FuboTV is coming to the NYSE: Here’s what to know
ESPN's 'Monday Night Football' Is More Than a Game in NFL Rights Fight - Variety
Report: Amazon set to bid for Italy’s Champions League rights - SportsPro Media
YouTube TV is Dropping Fox Regional Sports Networks This Week | Cord Cutters News
Gambling
Caesars could buy William Hill for $3.7 billion as sports betting booms
Jets Open BetMGM Studio as Expansion of Sports Betting Partnership
'Walk before you run': Sports publishers look to blow out their betting content - Digiday
Chicago Bears, PointsBet Agree to 2020 Partnership - USBettingReport.com
esports
Esports Collective 100 Thieves Hires Three VPs -- Of Content, People, And Marketing - Tubefilter
Activision Blizzard allowing Overwatch and Call of Duty teams to defer league payments - The Washington Post
Overtime Adds CRO, Doubling Sales Staff in Bid for New Ad Clients
ESL and DreamHack to Merge, Brands Will Remain Intact – The Esports Observer|home of essential esports business news and insights
Content
The SpringHill Company and Universal Pictures Sign First-Look Film Deal (EXCLUSIVE)
Fox Sports is pivoting back
One Host With Two Shows In Two Languages As Blue Wire Debuts First Bilingual Podcast. | Podcast News Daily | insideradio.com
Marketing & Social
Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars | Mobile Marketer
How Triller rose from the hype to become TikTok's most dangerous rival | Ad Age
'Shifting the total supply': How college football’s return could shore up TV advertisers’ sports viewership shortfall - Digiday
Dos Equis commits to making football fans' Saturdays fun again | Marketing Dive
TikTok races into first NASCAR sponsorship with Hispanic newcomer | Mobile Marketer
Deals
Former Harvard Athletes Start $55 Million Sports-Focused Venture Fund – Sportico.com
Buzzer Secures $4 Million Seed Funding Led by Lerer Hippeau and Sapphire Sport
Rally raises $17M to expand a platform that lets you invest in (but not buy) collectibles – TechCrunch
Atrium Sports merges entities and rebrands as Synergy Sports - SBC Americas
Retail & eCommerce
La Liga unveils ‘unique and interactive’ licensed sports bars - SportsPro Media
LeBron, Luka top player jersey sales during NBA bubble | theScore.com
Women in Sport
Lisa Leslie and Chiney Ogwumike to Host New Podcast for Blue Wire | News Break
The 76ers display their leadership diversity and focus on branding by naming women to head marketing and revenue
Appointments
Team Whistle Ups Michael Cohen To CEO, Sets Long-Form Partnership With Ex-Electus Chief Chris Grant – Deadline
CMO hirings set record pace, even during the pandemic | Ad Age
Best of the Rest
NFL Eyes Uniform App Platform For All 32 Teams - Front Office Sports
Dwayne 'The Rock' Johnson tweet says XFL plans to return in 2022
Covid
The Carolina Panthers will use a $125,000 virus-killing robot in their stadium as fans return with Covid-19 restrictions
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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