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Sports Tech Live - Issue #98

Hey Sports Tech Fans, Fubo TV bring cord cutting to the stock market with their launch under the tick
Issue #98  •  October 2  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Fubo TV bring cord cutting to the stock market with their launch under the ticker of FUBO.
This follows on from Draft Kings and Peloton that have gone public in the life time of this newsletter.
There might well be others that I have missed but it really solidifies sports tech as a vertical.
For years sports tech, wasn’t even a thing but in recent years we have seen a plethora of sports tech focused accelerators and venture capital funds launch as well as numerous acquisitions of sports tech companies.
Taking a sports tech company public shows the massive scale that sports has and its future potential.
Against the backdrop of COVID, sports are struggling in ways they have never had to endure as fans and live events are crucial to the experience and ultimately the bottom line.
I have complained about the sports industry being more reserved that others in terms of adopting innovation, but with COVID, we have seen an acceleration in the adoption of new technologies.
We have seen a huge rise in sports teams moving in to esports and gaming, starting their own streaming channels and production of live content, adopting new software and hardware to improve athlete performance.
While sports is behind a lot of other industries, the trend is very promising.
Have a great sporting weekend,
Streaming Wars
Cord-cutting service FuboTV is coming to the NYSE: Here’s what to know

ESPN's 'Monday Night Football' Is More Than a Game in NFL Rights Fight - Variety

Report: Amazon set to bid for Italy’s Champions League rights - SportsPro Media

YouTube TV is Dropping Fox Regional Sports Networks This Week | Cord Cutters News

Caesars could buy William Hill for $3.7 billion as sports betting booms

Jets Open BetMGM Studio as Expansion of Sports Betting Partnership

'Walk before you run': Sports publishers look to blow out their betting content - Digiday

Chicago Bears, PointsBet Agree to 2020 Partnership -

Esports Collective 100 Thieves Hires Three VPs -- Of Content, People, And Marketing - Tubefilter

Activision Blizzard allowing Overwatch and Call of Duty teams to defer league payments - The Washington Post

Overtime Adds CRO, Doubling Sales Staff in Bid for New Ad Clients

ESL and DreamHack to Merge, Brands Will Remain Intact – The Esports Observer|home of essential esports business news and insights

The SpringHill Company and Universal Pictures Sign First-Look Film Deal (EXCLUSIVE)

Fox Sports is pivoting back

One Host With Two Shows In Two Languages As Blue Wire Debuts First Bilingual Podcast. | Podcast News Daily |

Marketing & Social

Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars | Mobile Marketer

How Triller rose from the hype to become TikTok's most dangerous rival | Ad Age

'Shifting the total supply': How college football’s return could shore up TV advertisers’ sports viewership shortfall - Digiday

Dos Equis commits to making football fans' Saturdays fun again | Marketing Dive

TikTok races into first NASCAR sponsorship with Hispanic newcomer | Mobile Marketer

Learfield IMG College and The Solid Verbal podcast have agreed on a strategic partnership that will have the company sell sponsorships for the college-focused show.

Former Harvard Athletes Start $55 Million Sports-Focused Venture Fund –

Buzzer Secures $4 Million Seed Funding Led by Lerer Hippeau and Sapphire Sport

Rally raises $17M to expand a platform that lets you invest in (but not buy) collectibles – TechCrunch

Atrium Sports merges entities and rebrands as Synergy Sports - SBC Americas

Retail & eCommerce
La Liga unveils ‘unique and interactive’ licensed sports bars - SportsPro Media

LeBron, Luka top player jersey sales during NBA bubble |

Women in Sport
Lisa Leslie and Chiney Ogwumike to Host New Podcast for Blue Wire | News Break

The 76ers display their leadership diversity and focus on branding by naming women to head marketing and revenue

Team Whistle Ups Michael Cohen To CEO, Sets Long-Form Partnership With Ex-Electus Chief Chris Grant – Deadline

CMO hirings set record pace, even during the pandemic | Ad Age

Best of the Rest
NFL Eyes Uniform App Platform For All 32 Teams - Front Office Sports

Dwayne 'The Rock' Johnson tweet says XFL plans to return in 2022

Italy’s top flight soccer league has lost more than 500 million euros ($583 million) in revenues due to the novel coronavirus pandemic, the head of Italy’s Serie A said on Monday, warning the industry was in dire straits.

The Carolina Panthers will use a $125,000 virus-killing robot in their stadium as fans return with Covid-19 restrictions
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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