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Sports Tech Live - Issue #97

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A lot of deals done this week, including Turner sports deal with MLB valued at $3.75 billion and Microsoft’s deal to buy game publisher Bethesda for $7.5 billion
There was a huge raise of $450 million for Zwift the fitness/esports competitor to Peloton.
The platform combines exercise, like a bike ride, with a 3d world that represents your progress and efforts in real time. This allows you to compete in a virtual Tour de France against others.
The deal comes at a similar time to Apple launching Fitness+ which puts a lot of pressure on publicly traded Peloton who have blazed a trail in this gamified, connected fitness space.

I was going to do a deep dive in the the Epic Games v Apple and Google lawsuit this week but I came across a great video from Linus Tech Tips that goes into detail about the law suit and its implications. You can find that video below in the esports section.
The TLDR of the situation is that Epic Games (Fortnite developer) added a third party payment option inside its app in August on both iOS and Android devices.
This was an attempt to circumvent the 30% take that both app stores take off of all app purchases and in app purchases.
It’s not the first time this type of beef has arisen with the likes of Netflix, Prime Video, Spotify and email client Hey have had similar issues with the 30% tax on their sales.
Some have negotiated deals with the app stores to reduce the take, but others like Spotify still have ongoing issues.
Even while writing this, news came through of Spotify and Epic games have formed an app fairness alliance. This story will run and run and with Apple under investigation in the EU for anti-trust issues, it could be a massive story that changes the app world forever.
In other news, Amazon is getting into the cloud gaming space with the launch of Luna. It is yet another battle ground that pits Amazon up against Microsoft and Google who both have cloud gaming products of their own as well as the three way battle to be the dominant force of cloud in general.
Have a great sporting weekend,
Will

Streaming Wars
MLB's new $3.75 billion deal with Turner includes big changes
Fox Is Poised to Spend up to $2 Billion to Keep Sunday Football
Pluto TV Extends Partnership with Major League Soccer | Cord Cutters News
You Are the Coach in This New Streaming US Football League
Professional Fighters League strikes Wave.tv distribution deal - SportsPro Media
Deeper Dive—Roku poised for long-term benefits from Peacock deal
Gambling
Barstool App Breaks DraftKings Download Record, Analyst Says - Bloomberg
DraftKings grows Colorado presence with Mardi Gras launch and Rockies deal - SBC Americas
Golf Gaming App Chirp Debuts Just In Time For The U.S. Open
DraftKings Signs Athletes Unlimited During Debut Season’s Final Push – Sportico.com
Vigtory links with Sportradar ahead of sportsbook launch - SBC Americas
BetMGM partners with Jamie Foxx in new The King of Sportsbooks ad campaign
esports
Apple’s Reckoning Has Come.
Apple’s Reckoning Has Come.
Epic Games, Spotify form app fairness coalition against Apple, Google - SlashGear
Amazon Luna cloud gaming service launches with Ubisoft and Twitch - SlashGear
Microsoft dropped $7.5 billion to hook you on a $10 Xbox Game Pass subscription - SlashGear
Riot Games’ League of Legends Partners with Mercedes-Benz – Sportico.com
‘A credible voice’: Why Honda is doubling down on esports - Digiday
The Drone Racing League Simulator is out now on Xbox One
Air Force jumps into esports with new Twitch series - U.S. - Stripes
Content
Michael Jordan Scores First Emmy For ‘The Last Dance’, Netflix’s ‘Tiger King’ Shut Out In All Six Categories
NBA Memes Follows Instagram Success With Mark Cuban Connection
‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership - Digiday
Overtime, Kevin Durant’s The Boardroom Announce Young CEO Experience Conference With Naomi Osaka, Adam Silver
Marketing & Social
PGA of America and Ryder Cup Europe Partner with PepsiCo to become Worldwide Supplier to the Ryder Cup
Deals
Zwift raises $450 million for gamified fitness to cycle past Peloton
TOCA Football Confirms $15 Million In New Funding; Appoints Board Members
DAZN sells Goal and other football sites to TPG’s Integrated Media
Billionaires Blitzer, Harris and Rubin Increase 76ers, Devils Stakes – Sportico.com
Kinduct Acquired by mCube
ecommerce
Nike shares soar 13% as online sales jump 82%, retailer sees rebound in China
Women in Sport
Wasserman’s The Collective launches women’s sport think tank - SportsPro Media
Appointments
Racing Point F1 team hires ex-Michael Jordan marketing chief
5G
Verizon named official 5G partner of NHL | SportBusiness
AR
Best of the Rest
Formula E becomes first global sport to achieve a zero-carbon footprint
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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