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Sports Tech Live - Issue #97

Hey Sports Tech Fans, A lot of deals done this week, including Turner sports deal with MLB valued at
Issue #97  •  September 25  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A lot of deals done this week, including Turner sports deal with MLB valued at $3.75 billion and Microsoft’s deal to buy game publisher Bethesda for $7.5 billion
There was a huge raise of $450 million for Zwift the fitness/esports competitor to Peloton.
The platform combines exercise, like a bike ride, with a 3d world that represents your progress and efforts in real time. This allows you to compete in a virtual Tour de France against others.
The deal comes at a similar time to Apple launching Fitness+ which puts a lot of pressure on publicly traded Peloton who have blazed a trail in this gamified, connected fitness space.

I was going to do a deep dive in the the Epic Games v Apple and Google lawsuit this week but I came across a great video from Linus Tech Tips that goes into detail about the law suit and its implications. You can find that video below in the esports section.
The TLDR of the situation is that Epic Games (Fortnite developer) added a third party payment option inside its app in August on both iOS and Android devices.
This was an attempt to circumvent the 30% take that both app stores take off of all app purchases and in app purchases.
It’s not the first time this type of beef has arisen with the likes of Netflix, Prime Video, Spotify and email client Hey have had similar issues with the 30% tax on their sales.
Some have negotiated deals with the app stores to reduce the take, but others like Spotify still have ongoing issues.
Even while writing this, news came through of Spotify and Epic games have formed an app fairness alliance. This story will run and run and with Apple under investigation in the EU for anti-trust issues, it could be a massive story that changes the app world forever.
In other news, Amazon is getting into the cloud gaming space with the launch of Luna. It is yet another battle ground that pits Amazon up against Microsoft and Google who both have cloud gaming products of their own as well as the three way battle to be the dominant force of cloud in general.
Have a great sporting weekend,
Will
Streaming Wars
MLB's new $3.75 billion deal with Turner includes big changes

Fox Is Poised to Spend up to $2 Billion to Keep Sunday Football

Ohio’s state auditor declared a fiscal emergency. Maple Heights was finally set to escape the clutches of state officials by achieving the goals of a mandated recovery plan when the budget-busting pandemic came along. Blackwell knew she needed to do something bold. “I began looking for every opportunity to bring in revenue,” says Blackwell, whose epiphany resulted from a local business owner sharing a news story about TV streamers. “I read up. Then I called our law director. I wanted in.” On Aug. 21, Maple Heights filed a lawsuit against Netflix and Hulu.

Pluto TV Extends Partnership with Major League Soccer | Cord Cutters News

You Are the Coach in This New Streaming US Football League

Professional Fighters League strikes Wave.tv distribution deal - SportsPro Media

Deeper Dive—Roku poised for long-term benefits from Peacock deal

Gambling
Barstool App Breaks DraftKings Download Record, Analyst Says - Bloomberg

DraftKings grows Colorado presence with Mardi Gras launch and Rockies deal - SBC Americas

Golf Gaming App Chirp Debuts Just In Time For The U.S. Open

DraftKings Signs Athletes Unlimited During Debut Season’s Final Push – Sportico.com

Vigtory links with Sportradar ahead of sportsbook launch - SBC Americas

BetMGM partners with Jamie Foxx in new The King of Sportsbooks ad campaign

esports
Apple’s Reckoning Has Come.
Apple’s Reckoning Has Come.
Epic Games, Spotify form app fairness coalition against Apple, Google - SlashGear

Amazon Luna cloud gaming service launches with Ubisoft and Twitch - SlashGear

Microsoft dropped $7.5 billion to hook you on a $10 Xbox Game Pass subscription - SlashGear

Riot Games’ League of Legends Partners with Mercedes-Benz – Sportico.com

‘A credible voice’: Why Honda is doubling down on esports - Digiday

The Drone Racing League Simulator is out now on Xbox One

Air Force jumps into esports with new Twitch series - U.S. - Stripes

Content
Michael Jordan Scores First Emmy For ‘The Last Dance’, Netflix’s ‘Tiger King’ Shut Out In All Six Categories

NBA Memes Follows Instagram Success With Mark Cuban Connection

‘Significant under-delivery’: TV advertisers grapple with glut of live sports affecting viewership - Digiday

Overtime, Kevin Durant’s The Boardroom Announce Young CEO Experience Conference With Naomi Osaka, Adam Silver

Marketing & Social
PGA of America and Ryder Cup Europe Partner with PepsiCo to become Worldwide Supplier to the Ryder Cup

Deals
Zwift raises $450 million for gamified fitness to cycle past Peloton

TOCA Football Confirms $15 Million In New Funding; Appoints Board Members

DAZN sells Goal and other football sites to TPG’s Integrated Media

Billionaires Blitzer, Harris and Rubin Increase 76ers, Devils Stakes – Sportico.com

Kinduct Acquired by mCube

ecommerce
Nike shares soar 13% as online sales jump 82%, retailer sees rebound in China

Women in Sport
Wasserman’s The Collective launches women’s sport think tank - SportsPro Media

Appointments
Racing Point F1 team hires ex-Michael Jordan marketing chief

NBCUniversal has named Pete Bevacqua chairman of NBC Sports Group, the company said Thursday. Bevacqua, who had been president of the NBC Sports Group, will become only the third chairman in its history, following Mark Lazarus and Dick Ebersol.

5G
Verizon named official 5G partner of NHL | SportBusiness

AR

Best of the Rest
Formula E becomes first global sport to achieve a zero-carbon footprint
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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