Hey Sports Tech Fans,
A bumper week this week as there was no digest last week.
Techstars SportsTech Melbourne recently had the first demo day. Despite the pandemic, the show rolled on in Melbourne and brought together 10 teams from four continents to showcase the best in innovation from the world of SportsTech!
The trend from this first cohort is certainly on the money with a number of companies in the AI space, fitness, training, media & entertainment among others.
You can watch the pitches and meet the founders below in our top story.
In a follow up to the Premier League in China story we covered a couple of weeks ago, there is now a new deal in place!
The Premier League have agreed a streaming deal with Tencent. The deal is only for 12 months and will include a fee as well as bonus payments based on subscriber numbers.
This seems to be a follow on to DAZN’s deal with the J.League that seems to be taking a lead from the likes of Spotify in the structure of the deal, which pioneered a subscription model and then a royalty payment to the record label (rights holder) based on consumption.
Obviously music and live sport are quite different but the structure of these deals are quite different from the traditional guaranteed priced deals sports have been used to.
As part of the deal the Premier League will be allowed to offer select games to free to air broadcasters in China, which will help them maintain an engaged audience in China as well as increase the value of their Chinese deals as this deal is valued below the previous deal with PPTV.
I have long argued for non-exclusive deals to allow for more innovation to occur as it moves away from the granting of monopolies to show games.
The down side is the potential that fans will have to have more than one subscription, which our American soccer readers will be all too aware of this season with a shake up of how things are done.
I would still love to see the Premier League to run its own live streaming service and perhaps this is a precursor to that with Tencent being its technology and brand partner in China.
Tencent are massive and have a five year deal with the NBA among other sports properties.
They also have a huge stake in gaming owning the likes League of Legends developer Riot games, a 40% of Epic Games and a 5% stake in Activision.
They lead the way in terms of revenue in the video games market and that is just a portion of their overall business.
Will there be some esports involved as part of the deal?
Have a great sporting weekend,