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Sports Tech Live - Issue #96

Hey Sports Tech Fans, A bumper week this week as there was no digest last week. Techstars SportsTech
Issue #96  •  September 18  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A bumper week this week as there was no digest last week.
Techstars SportsTech Melbourne recently had the first demo day. Despite the pandemic, the show rolled on in Melbourne and brought together 10 teams from four continents to showcase the best in innovation from the world of SportsTech!
The trend from this first cohort is certainly on the money with a number of companies in the AI space, fitness, training, media & entertainment among others.
You can watch the pitches and meet the founders below in our top story.

In a follow up to the Premier League in China story we covered a couple of weeks ago, there is now a new deal in place!
The Premier League have agreed a streaming deal with Tencent. The deal is only for 12 months and will include a fee as well as bonus payments based on subscriber numbers.
This seems to be a follow on to DAZN’s deal with the J.League that seems to be taking a lead from the likes of Spotify in the structure of the deal, which pioneered a subscription model and then a royalty payment to the record label (rights holder) based on consumption.
Obviously music and live sport are quite different but the structure of these deals are quite different from the traditional guaranteed priced deals sports have been used to.
As part of the deal the Premier League will be allowed to offer select games to free to air broadcasters in China, which will help them maintain an engaged audience in China as well as increase the value of their Chinese deals as this deal is valued below the previous deal with PPTV.
I have long argued for non-exclusive deals to allow for more innovation to occur as it moves away from the granting of monopolies to show games.
The down side is the potential that fans will have to have more than one subscription, which our American soccer readers will be all too aware of this season with a shake up of how things are done.
I would still love to see the Premier League to run its own live streaming service and perhaps this is a precursor to that with Tencent being its technology and brand partner in China.
Tencent are massive and have a five year deal with the NBA among other sports properties.
They also have a huge stake in gaming owning the likes League of Legends developer Riot games, a 40% of Epic Games and a 5% stake in Activision.
They lead the way in terms of revenue in the video games market and that is just a portion of their overall business.
Will there be some esports involved as part of the deal?
Have a great sporting weekend,
Demo Day
Techstars SportsTech Melbourne Accelerator Demo Day 2020

Streaming Wars
Financial Times Premier League secures 1-year China broadcast deal with Tencent

All Premier League Matches In September Will Be Shown Live On U.K. TV

NFL Free Live-Streaming Games on Yahoo Sports Will Have ‘Watch Together’ Feature

How to Watch Notre Dame Football with Friends –

YouTube TV strikes NFL Network carriage agreement - SportsPro Media

DAZN has laid off dozens of people, with production and marketing departments in the U.S. and Brazil hit hard

Amazon Prime confirmed as Autumn Nations Cup main broadcaster - SportsPro Media

NFL Week 1 Gambling Boom Provides Promising Outlook for Rest of the Season

CBS Sports and William Hill launch new digital content and tools

Colorado’s Deal A First As College Sports Embraces Sports Betting –

ESPN launches dedicated sports betting YouTube channel - SportsPro Media

DraftKings, New York Giants agree to exclusive sports betting deal

DraftKings and Caesars shares soar following ESPN deal - CNN

WarnerMedia Takes a Chance on Sports Wagering Content With ‘TNT Bets’ Live-Stream (EXCLUSIVE)

NFL designates Betcris as official betting partner for Latin America - SBC Americas

M88 agrees regional marketing deal with Spain’s La Liga | iGaming Business

Return of the King: Ninja, a Video Game Star, Goes Back to Twitch - The New York Times

U.S. Government Takes Aim at  Riot Games, Epic Games, and Others Tied to Tencent – The Esports Observer|home of essential esports business news and insights

Twitch sparks controversy with mid-roll ads – Digital TV Europe

Women in esports face waves of toxic criticism. North Texas pros, industry veterans share their stories, how it can be fixed

Esports betting platform Unikrn fined by SEC for $6.1 million over unregistered crypto » TalkEsport

GG Group combines digital media, celebrities, esports, and gaming culture | VentureBeat

Chess (Yes, Chess) Is Now a Streaming Obsession - The New York Times

Tom Brady, Pat Mahomes Among NFL Stars Taking A Run In Subway Surfers –

The Athletic says it hits 1 million subscribers after surviving sports shutdown

Thursday Round-Up: Russell Wilson’s “DangerTalk” Podcast Adopts New Format On ESPN

Marketing & Social
Oracle Wins Bid for TikTok in U.S., Beating Microsoft - WSJ

ByteDance has agreed to list TikTok on a US stock market at some point after its proposed partnership deal with American software group Oracle, as part of its effort to satisfy the Trump administration’s national security concerns with the video-sharing app.   •   Share

Triller Trolls TikTok for Teens 09/10/2020

NFL Ad Sales Market Is Running Hot Despite Coronavirus Uncertainty –

Miller Lite's strange new beer can lets you stream NFL games for free | Ad Age

Twitter, NFL and Bud Light say fans will be able to celebrate a touchdown virtually with players - CNET

Sports marketing is no longer the safe bet, but bolder brands could win out | Marketing Dive

Hardware & Wearables
Apple announces Fitness Plus virtual workouts - The Verge

Retail & eCommerce
'One endless loop': How Golf is using its new retail marketplace as a first-party data play - Digiday

Investors including the NFL’s Drew Brees and MLB’s Nolan Ryan are helping Mustard launch an athletic coaching app initially focused on baseball.

AI & Data
FC Barcelona use revolutionary AI technology to bring fans closer to training sessions and youth matches | London Evening Standard

NFL reveals new ‘Expected Rush Yards’ stat, with help from Amazon Web Services - GeekWire

Best of the Rest
Hamilton launches electric off-road racing team to compete in the new Extreme E series

SportBLX Teams Up With NBA Player PJ Washington to Offer Unique Investment Opportunity on Cheddar

Covid 19
French Open allowing spectators amid virus resurgence

At long last, Pac-12 scores a win with rapid testing breakthrough
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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