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Sports Tech Live - Issue #94

Hey Sports Tech Fans, This is the last of the Monday editions, normal service will resume on Friday!
Issue #94  •  August 31  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
This is the last of the Monday editions, normal service will resume on Friday!

DAZN have extended and restructured their deal for J.League football, with more of a focus on bonuses around mutual growth.
The deal is said to be a template that they will use moving forward for other rights deals and it leans on Spotify’s deals with the major record labels.
The structure sees more of a partnership evolving as opposed to a sell for the highest price and allow the rights holder to shop the rights around to consumers.
Both parties are incentivized to invest in the partnership to see it grow for both parties involved.
Since the start of Covid, there has been a lot of talk about the future of rights deals and how we might see them evolve from the highest bidder, winner takes all approach.
This could be the starting point of a new template for DAZN and its significant portfolio, but will they be able to convince other rights holders to plough this path will them?
Will other bidders on rights see it as an opportunity to outbid the streaming platform for rights with a continuation of the guaranteed minimums that sports leagues around the world love so much?

Elsewhere it has been a great week for women in sport and indeed the industries building up around sport.
Last week saw a number of initiatives launched to increase female participation in esports and sports tech, a new profit sharing softball league, the WNBA and NWSL having great ratings for the return of their sports in the US.
Last week I spoke of the upsides in youth sports in the last month and it’s great to see women’s sports making gains to elevate it to where it belongs.
Hopefully a sign of things to come moving forward.
Have a great sporting week,
Speak to you on Friday.
Streaming Wars
DAZN hails ‘transformational’ restructure of JA¥223.9bn J.League rights deal - SportsPro Media

Premier League 'in talks with government to continue to show every game live until fans can return' | Daily Mail Online

UFC nets higher ESPN viewership amid Covid-19 pandemic - SportsPro Media

Peacock is further bulking up its live sports offerings, joining NBC and Golf Channel in covering the U.S. Open golf championship in September.

Inter Miami become first in MLS to live stream games via own OTT service - SportsPro Media

Nielsen is creating a new senior cross-media executive position combining linear TV, advanced TV and digital video services, and promoting Scott Brown to the position as general manager of audience measurement.

PointsBet’s Deal With NBCUniversal Widely Viewed As A Game Changer For Sports Betting Market

ESPN studio in Las Vegas to debut Monday | Las Vegas Review-Journal

FanDuel Expects $200 Million Loss Ahead Of Massive NFL Marketing Push

Gaming Venture Fund Closes $165 Million Fund With Big-Name Backers –

FC Barcelona enters esports-focused agreement with Tencent - Esports Insider

Philadelphia 76ers Star Ben Simmons Is Latest Athlete To Invest In FaZe Clan

Bronny James joins FaZe Clan

Spotify and Riot Games Team Up for an Official League of Legends Esports Partnership — Spotify


Q&A: Blue Wire CEO On How Podcasting Is Shifting Sports Media

Marketing & Social
NBCUniversal’s new Peacock streaming service has begun serving voice-activated, interactive ads to some Comcast subscribers, with Unilever, Target and Coors among the first users.

NBA, MLB and NHL returns generate close to US$100m TV ad spend, says study - SportsPro Media

NHL Looks to Suit Up Its Second Class of NHL Power Players

Why DraftKings brought its marketing in-house | Ad Age

Amazon, Tottenham Partnering on Brand Store to Run With Documentary –

Fanatics signs 10-year distribution deal with Australian retailer Rebel | SportBusiness

Professional Fighters League seeks $50 million investment for international expansion

Baseball: Hedge fund manager Steven Cohen in talks to buy MLB's New York Mets

Walmart is teaming up with Microsoft on TikTok bid

PepsiCo signs 5-year deal to sponsor UEFA Women’s football | Inside UEFA |

Women in Sport
Dignitas launches initiative for female esports players | VentureBeat

Former Nike Exec Rallies 150 Women to Launch ‘Voice in Sport’ –

NWSL will return in September with 18-match fall series

Athletes Unlimited kicks off with an 'innovative new model' for professional softball

WNBA Using Growing Brand Appeal to Aid Sponsorship Push

leAD Sports & Health Tech Partners joins forces with Women in Sports Tech Inc. to support early-stage female founders in the industry - Women in Sports Tech

Amazon's new Halo health wearable device will be able to track your emotional tone

Inside the Dolphins’ preparation to have fans at Hard Rock Stadium - Sports Illustrated

WNBA, NBA lead the way in Black representation - Axios

Inside the hectic hours around a historic NBA boycott

'You can't just not do it.' Inside baseball's mixed response to social justice movement, and what's next

Best of the Rest
Mike Trout rookie card becomes highest-selling sports card of all time
Techstars Startup Digest Sports Tech Live is curated by:
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