Hey Sports Tech Fans,
This is the last of the Monday editions, normal service will resume on Friday!
DAZN have extended and restructured their deal for J.League football, with more of a focus on bonuses around mutual growth.
The deal is said to be a template that they will use moving forward for other rights deals and it leans on Spotify’s deals with the major record labels.
The structure sees more of a partnership evolving as opposed to a sell for the highest price and allow the rights holder to shop the rights around to consumers.
Both parties are incentivized to invest in the partnership to see it grow for both parties involved.
Since the start of Covid, there has been a lot of talk about the future of rights deals and how we might see them evolve from the highest bidder, winner takes all approach.
This could be the starting point of a new template for DAZN and its significant portfolio, but will they be able to convince other rights holders to plough this path will them?
Will other bidders on rights see it as an opportunity to outbid the streaming platform for rights with a continuation of the guaranteed minimums that sports leagues around the world love so much?
Elsewhere it has been a great week for women in sport and indeed the industries building up around sport.
Last week saw a number of initiatives launched to increase female participation in esports and sports tech, a new profit sharing softball league, the WNBA and NWSL having great ratings for the return of their sports in the US.
Last week I spoke of the upsides in youth sports in the last month and it’s great to see women’s sports making gains to elevate it to where it belongs.
Hopefully a sign of things to come moving forward.
Have a great sporting week,
Speak to you on Friday.
Will
