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Sports Tech Live - Issue #93

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Another Monday newsletter this week, normal Friday service will in September!
One of the bright sports of the Covid pandemic has been the innovation in youth sports.
Below, there are a number of stories on youth sports and how it is innovating to overcome the issues that Covid have brought about.
There has been a massive increase in the number of online programs to provide youth sports with expert insight into pro sports and the types of exercises they do, their nutrition regimes and rest and recovery.
There has also been a surge in pure sports tech adoption for youth sports, in terms of sensors, data analytics, streaming and analysis of on play action.
While nothing can make up for on pitch training and actual games, the result could be the development of players being much more rounded as other areas of sports are given more attention and detail.
It will be a long time before we see all the outcomes of the pandemic from a sporting context, but it is great to see youth sports given resources and attention that are crucial for the next generation of athletes, both at a pro level and amateur.
Elsewhere, clubs are having success in selling subscriptions with exclusive content on Facebook and Facebook will now allow for streams to be monetized by allowing creators to sell access to live streams.
This will again put Apple and Google’s 30% fee in the spotlight as the charge is excessive for teams and businesses struggling financially. Facebook won’t take a cut for the next 12 months, but after that you would imagine them taking a cut of the action as well.
Will it be worth it to teams and businesses if 40% of the revenue earned goes directly to the tech giants?
Aser Ventures, officially launched LIVENow, which is yet another streaming platform focusing on sports, music fitness and conferences. It is from the same people that brought you Eleven sports and is yet another company in Andrea Radrizzani’s (Leeds United owner) portfolio of sports related technology companies.
Have a great sporting week,
Will

Streaming Wars
Aser Ventures officially launches LIVENow streaming platform | News | Broadcast
Facebook Live set to allow creators to charge for streaming - SportsPro Media
Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches
Verizon And Disney Expand Partnership, Giving Some Wireless Customers 12 Months Of Free Disney+, Hulu, ESPN+ – Deadline
‘Sport must re-evaluate rights model during digital surge’, says Onefootball’s OTT lead - SportsPro Media
AT&T Says Restrictions on NFL Sunday Ticket Streaming Have Not Changed for 2020 Season
NBA Virtual Experience: LiveLike Deal Brings Fans Together via Chat – Sportico.com
Eurosport agrees two-season Lega Basket renewal as free-to-air rights unsold
Gambling
Stats Perform Acquires Live Betting Video Rights to Belgian Pro League and Cup
Analysis: Can Barstool Sportsbook Justify Penn National Stock Gains?
Sorare adds the J.League to its blockchain fantasy football platform
Madden, FIFA Games Contain Illegal Gambling, Federal Lawsuit Claims
PGA Tour Live Will Debut On-Screen Odds From DraftKings At Wyndham Championship
PointsBet scores betting partnership with PGA Tour | iGaming Business
esports
League of Legends esports enters multi-year deal with Cisco
Content
"It's been a source of some much-needed income': Sports clubs are building subscription businesses on Facebook - Digiday
Spotify's Daily Sports playlist combines music and podcasts | Engadget
Peacock’s First Original Sports Talk Show Is Hosted by Michael Smith, Michael Holley
MLS, US Soccer strike content pact with Bleacher Report | SportBusiness
Rob Gronkowski and Brothers Launch YouTube Channel – Sportico.com
If a Dunk Echoes Across an Empty Gym, Is It Still Must-See TV? - The New York Times
Marketing & Social
Study: NBA teams see 22% more engagement from Instagram Reels - SportsPro Media
ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl - WSJ
Do it for the 'gram: Followers and likes are the currency of high school hoops
Sportradar helps the sport industry tackle social media abuse with first of its kind player protection service - Sportradar
Extreme E expands Chinese reach with Toutiao partnership
Deals
EdjSports Completes Fundraising Round Amid Transition From Teams to Bettors
William's F1 team sold to US investment firm Dorilton Capital
Las Vegas Raiders score Modelo Allegiant Stadium sponsorship deal | Las Vegas Review-Journal
Apparel
How Kawhi Leonard’s new signature shoe symbolizes the New Balance brand
Details emerge in Under Armour’s legal dispute with Cal, and they stretch the imagination
Women in Sport
Report: NWSL to Add Sacramento Club, Expand League to 12 Teams
Ratings: WNBA, Racing, Hard Knocks and more - Sports Media Watch
Oculus From Facebook Reaches Multiyear Partnership With NBA
Youth Sports
NFL stars like Saquon Barkley and Odell Beckham will offer virtual training for young athletes in new Nike program
Los Angeles Dodgers Training Academy, E|L1 and Diamond Kinetics Partner To Bridge Intersection of Digital and Real-World Baseball
Covid 19
Many Chiefs fans removed their masks while attending open practice - ProFootballTalk
Chiefs expect to have around 16,000 fans in attendance for NFL opener
HearMeCheer To Provide Live Fan Noise For Red Bulls Broadcasts | Sports Media Report
NFL considering policy to allow fan sound in stadiums - Sports Illustrated
Best of the Rest
Meet the NFL's first Black team president, Jason Wright
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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