Hey Sports Tech Fans,
Another Monday newsletter this week, normal Friday service will in September!
One of the bright sports of the Covid pandemic has been the innovation in youth sports.
Below, there are a number of stories on youth sports and how it is innovating to overcome the issues that Covid have brought about.
There has been a massive increase in the number of online programs to provide youth sports with expert insight into pro sports and the types of exercises they do, their nutrition regimes and rest and recovery.
There has also been a surge in pure sports tech adoption for youth sports, in terms of sensors, data analytics, streaming and analysis of on play action.
While nothing can make up for on pitch training and actual games, the result could be the development of players being much more rounded as other areas of sports are given more attention and detail.
It will be a long time before we see all the outcomes of the pandemic from a sporting context, but it is great to see youth sports given resources and attention that are crucial for the next generation of athletes, both at a pro level and amateur.
Elsewhere, clubs are having success in selling subscriptions with exclusive content on Facebook and Facebook will now allow for streams to be monetized by allowing creators to sell access to live streams.
This will again put Apple and Google’s 30% fee in the spotlight as the charge is excessive for teams and businesses struggling financially. Facebook won’t take a cut for the next 12 months, but after that you would imagine them taking a cut of the action as well.
Will it be worth it to teams and businesses if 40% of the revenue earned goes directly to the tech giants?
Aser Ventures, officially launched LIVENow, which is yet another streaming platform focusing on sports, music fitness and conferences. It is from the same people that brought you Eleven sports and is yet another company in Andrea Radrizzani’s (Leeds United owner) portfolio of sports related technology companies.
Have a great sporting week,