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Sports Tech Live - Issue #93

Hey Sports Tech Fans, Another Monday newsletter this week, normal Friday service will in September! O
Issue #93  •  August 24  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Another Monday newsletter this week, normal Friday service will in September!
One of the bright sports of the Covid pandemic has been the innovation in youth sports.
Below, there are a number of stories on youth sports and how it is innovating to overcome the issues that Covid have brought about.
There has been a massive increase in the number of online programs to provide youth sports with expert insight into pro sports and the types of exercises they do, their nutrition regimes and rest and recovery.
There has also been a surge in pure sports tech adoption for youth sports, in terms of sensors, data analytics, streaming and analysis of on play action.
While nothing can make up for on pitch training and actual games, the result could be the development of players being much more rounded as other areas of sports are given more attention and detail.
It will be a long time before we see all the outcomes of the pandemic from a sporting context, but it is great to see youth sports given resources and attention that are crucial for the next generation of athletes, both at a pro level and amateur.
Elsewhere, clubs are having success in selling subscriptions with exclusive content on Facebook and Facebook will now allow for streams to be monetized by allowing creators to sell access to live streams.
This will again put Apple and Google’s 30% fee in the spotlight as the charge is excessive for teams and businesses struggling financially. Facebook won’t take a cut for the next 12 months, but after that you would imagine them taking a cut of the action as well.
Will it be worth it to teams and businesses if 40% of the revenue earned goes directly to the tech giants?
Aser Ventures, officially launched LIVENow, which is yet another streaming platform focusing on sports, music fitness and conferences. It is from the same people that brought you Eleven sports and is yet another company in Andrea Radrizzani’s (Leeds United owner) portfolio of sports related technology companies.
Have a great sporting week,
Will

See where AI is headed at NVIDIA GTC

NVIDIAHear from leading experts on what markets AI is going to disrupt next, attend interactive training sessions led by NVIDIA solutions architects, and network with fellow startup CEOs, VCs, and enterprise executives at NVIDIA’s GPU Technology Conference (GTC) October 5-9. The startup track will be hosted by NVIDIA Inception, an acceleration program that nurtures cutting-edge AI startups and scaleups with go-to-market support, expertise, and technology. Register for 20% off with code CMSTARTUPS.

Streaming Wars
Aser Ventures officially launches LIVENow streaming platform | News | Broadcast

Facebook Live set to allow creators to charge for streaming - SportsPro Media

Home team’s home stream: Seattle Sounders and Amazon sign deal for Prime Video soccer matches

Verizon And Disney Expand Partnership, Giving Some Wireless Customers 12 Months Of Free Disney+, Hulu, ESPN+ – Deadline

‘Sport must re-evaluate rights model during digital surge’, says Onefootball’s OTT lead - SportsPro Media

AT&T Says Restrictions on NFL Sunday Ticket Streaming Have Not Changed for 2020 Season

NBA Virtual Experience: LiveLike Deal Brings Fans Together via Chat – Sportico.com

Eurosport agrees two-season Lega Basket renewal as free-to-air rights unsold

Gambling
Stats Perform Acquires Live Betting Video Rights to Belgian Pro League and Cup

Analysis: Can Barstool Sportsbook Justify Penn National Stock Gains?

Sorare adds the J.League to its blockchain fantasy football platform

Madden, FIFA Games Contain Illegal Gambling, Federal Lawsuit Claims

PGA Tour Live Will Debut On-Screen Odds From DraftKings At Wyndham Championship

PointsBet scores betting partnership with PGA Tour | iGaming Business

esports
League of Legends esports enters multi-year deal with Cisco

Content
"It's been a source of some much-needed income': Sports clubs are building subscription businesses on Facebook - Digiday

Spotify's Daily Sports playlist combines music and podcasts | Engadget

Peacock’s First Original Sports Talk Show Is Hosted by Michael Smith, Michael Holley

MLS, US Soccer strike content pact with Bleacher Report | SportBusiness

Rob Gronkowski and Brothers Launch YouTube Channel – Sportico.com

Audi Partners with Bleacher Reports, MLS For Soccer Docuseries - 08/19/2020

If a Dunk Echoes Across an Empty Gym, Is It Still Must-See TV? - The New York Times

Marketing & Social
Study: NBA teams see 22% more engagement from Instagram Reels - SportsPro Media

Embattled TikTok Launches Ad Blitz - 08/19/2020

ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl - WSJ

Do it for the 'gram: Followers and likes are the currency of high school hoops

Sportradar helps the sport industry tackle social media abuse with first of its kind player protection service - Sportradar

Extreme E expands Chinese reach with Toutiao partnership

Deals
EdjSports Completes Fundraising Round Amid Transition From Teams to Bettors

William's F1 team sold to US investment firm Dorilton Capital

Las Vegas Raiders score Modelo Allegiant Stadium sponsorship deal | Las Vegas Review-Journal

Apparel
How Kawhi Leonard’s new signature shoe symbolizes the New Balance brand

Details emerge in Under Armour’s legal dispute with Cal, and they stretch the imagination

Women in Sport
Report: NWSL to Add Sacramento Club, Expand League to 12 Teams

Ratings: WNBA, Racing, Hard Knocks and more - Sports Media Watch

Oculus From Facebook Reaches Multiyear Partnership With NBA

Youth Sports
NFL stars like Saquon Barkley and Odell Beckham will offer virtual training for young athletes in new Nike program

Los Angeles Dodgers Training Academy, E|L1 and Diamond Kinetics Partner To Bridge Intersection of Digital and Real-World Baseball

Covid 19
Many Chiefs fans removed their masks while attending open practice - ProFootballTalk

Chiefs expect to have around 16,000 fans in attendance for NFL opener

HearMeCheer To Provide Live Fan Noise For Red Bulls Broadcasts | Sports Media Report

NFL considering policy to allow fan sound in stadiums - Sports Illustrated

Best of the Rest
Meet the NFL's first Black team president, Jason Wright

See where AI is headed at NVIDIA GTC

NVIDIAHear from leading experts on what markets AI is going to disrupt next, attend interactive training sessions led by NVIDIA solutions architects, and network with fellow startup CEOs, VCs, and enterprise executives at NVIDIA’s GPU Technology Conference (GTC) October 5-9. The startup track will be hosted by NVIDIA Inception, an acceleration program that nurtures cutting-edge AI startups and scaleups with go-to-market support, expertise, and technology. Register for 20% off with code CMSTARTUPS.
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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