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Sports Tech Live - Issue #86

Hey Sports Tech Fans, Delayed newsletter this week as it was the 4th of July weekend in the US, I hop
Issue #86  •  July 6  •  View online  •  Suggest a link to us
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Delayed newsletter this week as it was the 4th of July weekend in the US, I hope all our American readers had a great weekend.
Lululemon has acquired home fitness company Mirror, who we covered back in January for $500 million.
DrDisrespect, one of the biggest streamers on Twitch has been banned, potentially forever. He has been banned previously for an in real life stream for breaking Twitch rules, but this seems altogether more serious. There are few details about the situation. He signed a pretty significant deal late last year when the streamer wars were started in earnest by Mixer, who are obviously now only weeks away from shutting down and migrating to Facebook Gaming.
It’s been a hectic few months, with Twitch setting new records again in Q2.
I was unable to check out Twitch’s first live Premier League game as it was a UK only broadcast despite me using a VPN, so Twitch must have some pretty robust VPN filtering technology going on!
Sky Sports have launched FanZone, which I mentioned a few weeks ago. I have yet to check it out but I will this weekend.
The feature allows friends to essentially set up a live video call and chat features while watching a time sync’d stream of the game. They have interactive components like voting on the man of the match and other polling and prediction style games.
Youtube TV and FuboTV have increased their prices to $65 per month. One of the big promises with digital subscription services was lower prices and only paying for the channels you actually wanted.
Early commentators were speculating a replication of the cable bundling just on a new digital platform instead and it looks like this is exactly what we are getting.
The distribution model in sports needs to change and replicating the traditional bundle model simply won’t work in my opinion.
New audiences need to be found and hiking prices higher and higher and adding channels that people don’t want just offers an overpriced experience for everyone.
I have talked a lot about the issue of piracy in live sports and despite last weeks shut downs the incentive for other piracy services to replace them is not diminished in any way.
The music industry lead the way with $1 downloads and later $9.99 a month subscription services.
Will there be a leader in the sports space that begins to offer games for $1? Will a league start to offer direct to consumer for $9.99 a month?
Last week on the World Football Summit web series, I asked Andrea Radrizzani, founder of Eleven Sports, Owner of Leeds United and founder of legendary sports rights agency MP & Silva exactly this and his response was, “in the future we should look at consumers purchasing a live sports event in a similar way to buying an ice cream”
What he means is that a la carte is the future as it will allow for fans to buy just the games they want and with lower prices it will open the market up to more fans.
Loads of other great stories below.
As always you can check out for daily updates on all the sports tech and sports business news.
I will be attending World Football Summit Live next week, so expect some news and thoughts from that.
Tickets are €40 and can be bought here:
Have a great sporting week,

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Streaming Wars
Sky Sports Fanzone & Watchalongs: What is it, how it works, where to experience | Football News | Sky Sports

EXCLUSIVE: DAZN chief executive Denyer steps down | SportBusiness

NBC Lands U.S. Golf Association Rights as Fox Walks Away From Deal - WSJ

YouTube TV price hike: Why you still can't get a la carte TV

FuboTV increases monthly subscription to $65 - The Verge

FuboTV CEO Hopes to Attract More Cord Cutters With Addition of ESPN as Sports Return - Morning Consult

Sinclair Taps Deltatre To Build Out Digital Sports Empire –

DraftKings Finds Workaround To Illinois Law Designed to Slow it Down –

NBA spreads on boards for first time in months

Top Twitch streamer Dr. Disrespect was mysteriously banned from the platform

Manchester City to launch Football Manager-style mobile game - SportsPro Media

David Beckham now co-owns an esports team | Engadget

Twitch breaks records again in Q2, topping 5B total hours watched – TechCrunch

Netflix to produce 6-part series on Colin Kaepernick

Travis Pastrana’s New Nitro Circus Series to Debut on Quibi | Shop-Eat-Surf

Marketing & Social
U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline - 06/30/2020

Virtual Sports
The Tour de France goes virtual, as e-cycling takes off during quarantine

Tennis Business: Wimbledon – IBM renews partnership, unveils 'The Greatest Championships'InsideSport | InsideSport

Hardware & Wearables
NBA restart: Why the Oura ring is key to finishing the season - Sports Illustrated

Google Glass 3.0? Google acquires smart glasses maker North | Ars Technica

Lululemon (LULU) Stock Jumps On Mirror Home Fitness Acquisition - Bloomberg

World Athletics partners with parkrun - AW

Here’s How Much The Fanatics Deal Is Worth To Paris Saint-Germain

US Soccer Players Can Be Collected, Traded in Tokenized Fantasy Game - CoinDesk

EHF signs off decade-long Sportradar data deal - SportsPro Media

Best of the Rest
Wimbledon boss confirms the championship will not have pandemic insurance in 2021 | Latest News | Insurance Times

NFL Doles Out $1.37M for Helmet Prototypes |

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Techstars Startup Digest Sports Tech Live is curated by:
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