Hey Sports Tech Fans,
Delayed newsletter this week as it was the 4th of July weekend in the US, I hope all our American readers had a great weekend.
Lululemon has acquired home fitness company Mirror, who we covered back in January for $500 million.
DrDisrespect, one of the biggest streamers on Twitch has been banned, potentially forever. He has been banned previously for an in real life stream for breaking Twitch rules, but this seems altogether more serious. There are few details about the situation. He signed a pretty significant deal late last year when the streamer wars were started in earnest by Mixer, who are obviously now only weeks away from shutting down and migrating to Facebook Gaming.
It’s been a hectic few months, with Twitch setting new records again in Q2.
I was unable to check out Twitch’s first live Premier League game as it was a UK only broadcast despite me using a VPN, so Twitch must have some pretty robust VPN filtering technology going on!
Sky Sports have launched FanZone, which I mentioned a few weeks ago. I have yet to check it out but I will this weekend.
The feature allows friends to essentially set up a live video call and chat features while watching a time sync’d stream of the game. They have interactive components like voting on the man of the match and other polling and prediction style games.
Youtube TV and FuboTV have increased their prices to $65 per month. One of the big promises with digital subscription services was lower prices and only paying for the channels you actually wanted.
Early commentators were speculating a replication of the cable bundling just on a new digital platform instead and it looks like this is exactly what we are getting.
The distribution model in sports needs to change and replicating the traditional bundle model simply won’t work in my opinion.
New audiences need to be found and hiking prices higher and higher and adding channels that people don’t want just offers an overpriced experience for everyone.
I have talked a lot about the issue of piracy in live sports and despite last weeks shut downs the incentive for other piracy services to replace them is not diminished in any way.
The music industry lead the way with $1 downloads and later $9.99 a month subscription services.
Will there be a leader in the sports space that begins to offer games for $1? Will a league start to offer direct to consumer for $9.99 a month?
Last week on the World Football Summit web series, I asked Andrea Radrizzani, founder of Eleven Sports, Owner of Leeds United and founder of legendary sports rights agency MP & Silva exactly this and his response was, “in the future we should look at consumers purchasing a live sports event in a similar way to buying an ice cream”
What he means is that a la carte is the future as it will allow for fans to buy just the games they want and with lower prices it will open the market up to more fans.
Loads of other great stories below.
As always you can check out sportstech.live for daily updates on all the sports tech and sports business news.
I will be attending World Football Summit Live next week, so expect some news and thoughts from that.
Tickets are €40 and can be bought here:
Have a great sporting week,