Hey Sports Tech Fans,
Liverpool ended their 30 year wait for the Premier League title! Congrats to them!
The real major news this week is that Microsoft’s answer to Twitch, Mixer is basically calling it a day and shutting down on July 22nd.
About 12 months ago the major moves in the video game streaming market was Mixer signing top talent for massive money deals from Twitch - Ninja, Shroud et al.
The deals were for 3 years but less than a year in Microsoft is shutting it all down and trying to get their streamers over to Facebook in a deal between the two companies.
Facebook gaming has grown substantially in the last 2 years, despite not opening their check book as much as Mixer.
Now the big question, where will the streamers that were on Mixer go?
Will they take the reported $2,500 offered from Facebook to make the transition from Mixer to Facebook gaming?
Will they return to Twitch?
Will they switch to Youtube?
I think the main lesson is that streamers should look to diversify and put their content on all available platforms to them that make sense.
I feel for any streamer who followed the big moves to Mixer and set up their streaming platform there.
I think the transition will work in the main part for Facebook but I don’t think $2,500 will entice any of the major stars but I would imagine if Facebook wants to attract Ninja and Shroud to their platform they will want to sign massive checks.
Gotalion, another streamer signed for big money has confirmed he will be making the switch to Facebook gaming.
i have included some data showing Facebook gaming’s growth over Mixer’s.
Looking at Ninja, he has 14 million followers on Twitch, he has 23.7 million subscribers on Youtube. Will he use both platforms or will he look to do a deal with one or the other?
Will he hold out for a payoff from Mixer? Will he then do a deal with Youtube or Twitch? Will those streaming platforms be willing to pay for exclusive deals?
Either way he has some major decisions to make and his agent will be working over time to plan his next move.
Have a great sporting weekend,