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Sports Tech Live - Issue #85

Hey Sports Tech Fans, Liverpool ended their 30 year wait for the Premier League title! Congrats to th
Issue #85  •  June 26  •  View online  •  Suggest a link to us
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Liverpool ended their 30 year wait for the Premier League title! Congrats to them!
The real major news this week is that Microsoft’s answer to Twitch, Mixer is basically calling it a day and shutting down on July 22nd.
About 12 months ago the major moves in the video game streaming market was Mixer signing top talent for massive money deals from Twitch - Ninja, Shroud et al.
The deals were for 3 years but less than a year in Microsoft is shutting it all down and trying to get their streamers over to Facebook in a deal between the two companies.
Facebook gaming has grown substantially in the last 2 years, despite not opening their check book as much as Mixer.
Now the big question, where will the streamers that were on Mixer go?
Will they take the reported $2,500 offered from Facebook to make the transition from Mixer to Facebook gaming?
Will they return to Twitch?
Will they switch to Youtube?
I think the main lesson is that streamers should look to diversify and put their content on all available platforms to them that make sense.
I feel for any streamer who followed the big moves to Mixer and set up their streaming platform there.
I think the transition will work in the main part for Facebook but I don’t think $2,500 will entice any of the major stars but I would imagine if Facebook wants to attract Ninja and Shroud to their platform they will want to sign massive checks.
Gotalion, another streamer signed for big money has confirmed he will be making the switch to Facebook gaming.
i have included some data showing Facebook gaming’s growth over Mixer’s.
Looking at Ninja, he has 14 million followers on Twitch, he has 23.7 million subscribers on Youtube. Will he use both platforms or will he look to do a deal with one or the other?
Will he hold out for a payoff from Mixer? Will he then do a deal with Youtube or Twitch? Will those streaming platforms be willing to pay for exclusive deals?
Either way he has some major decisions to make and his agent will be working over time to plan his next move.
Have a great sporting weekend,

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Streaming Wars
Turner cancels Champions League rights deal, says report - SportsPro Media

Manchester City debut on new Dugout Live OTT platform - SportsPro Media

Sky brings forward launch of virtual production suite in response to Covid-19

Sportradar extends deal with MGM and GVC joint venture to 2026

California Sports Betting Bill Dead As Tribal Opposition Too Strong

Microsoft is shutting down Mixer and partnering with Facebook Gaming - The Verge

Ninja, Shroud, and Gothalion talk their next steps after Mixer shutdown | Windows Central
Stream Hatchet
Today: @WatchMixer announce's that it will be shutting down and directing audiences to @FacebookGaming. We've analyzed the platform's performance in comparison to #FacebookGaming since March 2017.

Year over Year Summary:

#FBGG grows 345%

#WatchMixer moves 2%
David Beckham now co-owns an esports team

Epic Games Store is seeing near-Steam-like engagement levels

YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The Helm

EA extends partnership with Spain's La Liga for exclusive FIFA rights - Reuters

Twitch moves deeper into TV-like programming (with interactivity) - Digiday

Season five of Last Chance U will premiere on July 28th, and season six will focus on basketball

Marketing & Social
NFL teams have been told they’ll be able to sell camera-visible signage to local sponsors for the first time during the ‘20 season, sources said, a step one sales executive said would “significantly” defray pandemic-related revenue losses.

Sports Set To Return With Ample New Opportunities For Sponsors

Women in Sport
Australia, New Zealand to stage the 2023 Women's World Cup - Los Angeles Times

LeBron James, Maverick Carter’s SpringHill to Be a Media Empire - Bloomberg

Amazon backing Seattle arena climate initiative

Retail & ecommerce
Nike reports $790 mn Q4 loss as sales plunge on COVID-19 hit

FC Barcelona’s Token Sale Hit $1.3M Cap in Under 2 Hours

Covid - 19
Covid-19: Borussia Dortmund set for a virtual pre-season tour of Asia

Novak Djokovic tests positive for Covid-19 amid Adria Tour fiasco | Novak Djokovic | The Guardian

Why sports stadiums are suddenly full of cardboard fans

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Techstars Startup Digest Sports Tech Live is curated by:
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