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Sports Tech Live - Issue #84

Hey Sports Tech Fans, The Premier League has returned, but not without controversy, as the goal line
Issue #84  •  June 19  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
The Premier League has returned, but not without controversy, as the goal line technology failed and so too did VAR to correct the error, last story below.
While I am a fan of the virtual fan noise, it appears not everyone else is. A supporters alliance from 16 countries have come together and issued an open letter to sporting bodies about the future of sports and the use of such augmented reality.
Fans are often forgotten about or left out of the conversation, but if anything in the world of sports has been proven during the lockdown and subsequent resumption of sports, the fans are the game!
In the streaming wars we had a massive piracy bust. It’s the topic I chose to start off the year with as I think it is a massive issue in the world of sport.
Looking at the music and film industry, they solved their massive issue of piracy with legit streaming services for a decent price. I think sports continuing down the route of exclusive deals to the cost of billions, which then gets pushed onto the consumer is a profitable strategy, but it’s also a profitable situation for piracy, as the incentive is there to undercut.
Twitch will be broadcasting Premier League games for the first time. I have spoken a few times previously of the Twitchification of traditional sports and I am really looking forward to seeing how watching the games on Twitch will look like in terms of social and interactive elements.
If you can watch the Premier League on Twitch where you are, I would highly recommend on watching it there as it is the future of sports. If they can offer a time syncing feature so people can watch at the same time then you will be viewing the future of live sports consumption.
LiveScore, the aptly named live score app has acquired the rights for Series A and the Portuguese Primera Liga and the first impressions are very impressive. I tuned in and the quality was very good, albeit on my mobile device, all for free!
Covid is changing the game massively when it comes to the broadcast of games. The traditional way of doing business in sports has been turned on its head and I for one am glad, because there is a massive opportunity to democratise the consumption of sports.

Elsewhere the Denver Broncos are getting ready for the returning NFL season doing deals with FanDuel for fantasy sports and BetFred for a betting lounge in stadium.

Loads of more stories below and even more on

Streaming Wars
International Coalition Brings Down Piracy Ring Boasting 40,000 Video Channels and VOD content, and 2 Million Subscribers

MLB lands billion-dollar deal with Turner Sports to broadcast playoffs

Study: Streaming subscriptions to surpass pay-TV numbers by 2021

Amazon To Stream Premier League Games On Twitch To Encourage Shared Viewing

LiveScore joins UK streaming scene with Serie A, Primeira Liga coverage

FloSports acquires Speed Shift TV, adds more than 400 racing events annually and boosts their dirt track racing presence

Boos, backpass claps and 'waaaeeeyyys' : an artificial crowd...


NJ Sports Betting Handle Doubles Up April But Lags Last Year

Denver Broncos To Host First NFL Betting Lounge With Partner Betfred

Denver Broncos and FanDuel Group announce multi-year legalized sports betting & daily fantasy partnership

FIBA ventures into eSports with its first international tournament

Verizon Inks ‘League of Legends’ Championship Series Three-Year Esports Sponsorship Deal

EA remakes FIFA 20 esports schedule without in-person events

Sportico hires editor, ME and five reporters

NFL, HBO agree to multiyear extension for 'Hard Knocks,' new season to feature Chargers and Rams

Marketing & Social
Giants, Warriors, Suns, Capitals: How Sports Teams Have Connected With Fans Amid COVID-19

Majority of Tokyo 2020 domestic sponsors unsure of continued support

Snapchat Expands Deals With N.F.L., Disney and Others

Performance-driven Endorsement Deals Gaining Traction

Hydrow, a maker of $2,199 rowing machines that competes against Peloton Interactive Inc. for a share of the at-home fitness market, raised $25 million from investors led by L Catterton, a LVMH-backed private equity firm.

BoomTV raises $10 million for its esports livestreaming platform

NBA star Kevin Durant takes 5% stake in Philadelphia Union soccer team

Black Lives Matter
Colin Kaepernick to join Medium as board member, creator of new interview series

Strong anti-racism message at re-start of Premier League

The UK government has confirmed it will extend a national voucher scheme to feed children from low-income families following a campaign from Manchester United striker Marcus Rashford.   •   Share

Premier League CEO backs 'Black Lives Matter' on team shirts

Debate on racism renews calls for Redskins to change name

Covid 19
Fans Want Sports. Sports Want Fans. But It’s Not That Simple.

Champions League restart: Lisbon to host condensed 12-day final stages

US Open tennis will be held without fans, Cuomo says

Women in Sport
WTA and SAP partner to support player community during COVID-19 with launch of WTA University

2020 WNBA season plan unveiled

Best of the Rest
Hawk-Eye apologises after goalline technology error denies Sheffield United - BBC Sport
Techstars Startup Digest Sports Tech Live is curated by:
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