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Sports Tech Live - Issue #83

Hey Sports Tech Fans, La Liga returns this weekend. The first game was on last night between Sevilla
Issue #83  •  June 12  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
La Liga returns this weekend. The first game was on last night between Sevilla and Real Betis. A hardcore rivalry of Spanish football with two teams playing from the city of Seville.
While it wasn’t as flat as my experience of watching the Bundesliga, thanks to a partnership with EA sports to include fan chants and songs, the visual element certainly wasn’t an improvement on the empty stadiums. Check out my tweet below.
The experience was quite glitchy. The stands would look empty one second and the next it would have the overlay of “fans”. Which was more akin to the graphics in FIFA 1998 than anything modern.
Obviously there are huge limitations to what can be overlayed on a live broadcast.
But my personal opinion is that we should leave the virtual “fans” to audio only as that did improve my experience.
However, having lived in Barcelona for only 6 months as part of my MBA, my Spanish skills are basic at best so don’t extend to chants from teams.
The real test for me will happen when the Premier League returns next week.
This week SportsPro continued their excellent series of virtual conferences and both BT and Sky were represented and they went into some detail of what they will be delivering in terms of audio.
They will have audio mixers working in real time to add sounds based on the flow of the game and will have social media style voting included to impact the audio. The more a teams fans vote, the higher their volume.
Obviously this wont have an impact in the stadium but it could make for a better viewing experience for the fans.
There is an ESPN article at the bottom of the newsletter which suggests that home advantage in an empty stadium disappears, which makes sense to me. While fans cant physically influence the action, their actions can inspire their team to play better or be so intimidating to the opposition that they play worse.
BT and Sky are also launching features that will allow friends to watch the same match in sync, which is a huge thing for me as watching a game while chatting with friends over group chat has ruined the action on countless times as our feeds out of sync.

Thanks for all of the positive feedback on the website,
The stories are flowing in there several times a day, so if you want up to date sports tech news, head over there and let me know what you think!
Have a great sporting weekend,
Will Martin
The sound in the la Liga match between Sevilla v real betis sounds good and adds atmosphere. The graphics that overlay "fans" into the stadium looks cheap and glitchy
Streaming Wars
The live sports blackout has affected media and device use behaviors even more than the general sheltering at home required by the COVID-19 pandemic — at least among sports viewers.

NBC Will Launch Peacock Platform With Return of EPL Soccer

Premier League, La Liga to use EA Sports crowd noise during broadcasts

PGA Tour’s Twitter Multicast to feature celebrity commentary - SportsPro Media

Negotiating College Sports Multimedia Rights Deals

The major sports leagues are biding their time during the pandemic, with all games postponed. That means media outlets like Barstool and the Action Network can’t produce content where presumed experts pick sports teams to bet on in upcoming games.   •   Share

Record retail trading could be due to coronavirus-driven lack of gambling options - Axios

Colorado Sports Betting Hits $25 Million In Wagers In First Month

Why esports betting could curb cheating - The Washington Post

BT Sport COO: ‘Pay-TV not the right platform for esports long-term’ - SportsPro Media

Riot Games team-up will offer mental health support to players in crisis via text | Engadget

Tom Brady Joins Disney Sports Pitch As ESPN Eyes “More Intimate” Game Telecasts

Ex-NBA Star Baron Davis Invests in Blue Wire Podcast Startup (EXCLUSIVE)

Publishers see video ad revenue begin to rebound on Facebook, Snapchat, YouTube - Digiday

Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory - 06/09/2020

Sponsorship still ‘massively valuable’ with right data, says Giles Morgan - SportsPro Media

Marketing & Social
Adidas sees 52% gain in ROAS from Snapchat's e-commerce ads

51% of marketing professionals expect virtual events to stick around, survey finds | Marketing Dive

Nielsen’s New Service Helps the Sports Industry Understand the Value of Whitespace in Stadiums

How a 'rogue' employee forced NFL, Goodell into new Black Lives Matter stance

CrossFit CEO's comments on George Floyd could finally sever the fitness community from brand

Reebok Walks Away From CrossFit In Response To CEO's Tweet 06/08/2020

Best of the Rest
Bundesliga suggests home advantage a thing of the past in empty stadiums

Dana White says UFC's Fight Island is in Abu Dhabi, will host events next month
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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