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Sports Tech Live - Issue #81

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Small update on the sportstech.live website: it’s back live! The irony of making a website live and then having it fall over inside 24 hours due to traffic, is not lost on me!
One of my quarantine goals was to create a website and get something out there so I thought a website for this fine community to keep its finger on the pulse on a daily basis was a good idea! It still is a good idea but I wish I knew then what I know now in terms of scaling a site in the cloud!
Anyway as sports continue to get cancelled, return and planning to return we are in a situation where things are changing quite rapidly and teams, leagues and sports are operating with different ideas and strategies.
The Premier League is scheduled to return on June 17th for example, while the Bundesliga has already returned.
The kick off times seem a little strange to me as I was hoping to tune in to Dortmund v Bayern Munich on Tuesday evening, but when I tuned in, it was already over!
Are they doing it to maximise their viewership around the world? Still early enough for the Asian market (just about at 1.30am) and as the west coast of the US is coming online (9.30am) that would be my guess!
I was disappointed to miss out on the action but more so that I missed the new stats that AWS unveiled, more on that below.
At the start of the year I had a couple of pieces on piracy in sports and its impact. Now the WTO have deemed Saudi back BeoutQ sports behind major piracy violations which threatens to bring down the Saudi £300 million deal to acquire Newcastle United.
There is a lot more to play out here but piracy could be dealt a major blow if the Saudis agree to stamp it out on their turf.
I finally finished The Last Dance and it certainly lived up to the billing. It is now the benchmark for sports documentaries and I can imagine a lot more will be given the green-light as it proved to be so valuable.
If you want more Jordan content Vice have a documentary below on the rise of his sneaker brand to become such a cultural phenom!
Have a great sporting weekend,
Will

Streaming Wars
Bleacher Report tries live-streamed shows in its app
Gambling
Genius’ new ‘Grand Slam’ tennis series creates content for betting markets
Online DC Sports Betting Live; No Apps, But Awful Odds
DraftKings CEO: Three Ways US Sports Betting Can Rebound From Pandemic Shutdowns
esports
How NBA 2K is introducing the next generation of sports fans (and brands) to ESPN
Content
Rachel Lindsay Gets Sports/Entertainment Podcast with The Ringer
Gfinity Expands With Digital Media Group, Ecommerce, and Digital Rewards – The Esports Observer|home of essential esports business news and insights
VICE’s ‘One Man and His Shoes’ documentary explores Nike’s Air Jordan sneakers becoming cultural sensation
Marketing & Social
TikTok Is Growing Up, and So Are Its Users
Instagram Introduces IGTV Ads, Creator Monetization | Hollywood Reporter
Sponsorship
Behind the sports and entertainment sponsorship scramble
Banc of California Paid $20 Million to End L.A. Soccer Stadium Name Agreement (EXCLUSIVE)
Deals
PickUp Raises Seed Round to Help Media Companies Make Sports Content Interactive While Bringing Fans Closer to the Game
Startups
WFS StartCup by GSIC - WFS Live powered by Octagon
Data
The Bundesliga Is Using Cloud And AI To Power New Stats For ‘Der Klassiker’
Women in Sport
Multiple USWNT regulars would skip NWSL Utah return plan - Sports Illustrated
Athletes Unlimited Wants to Reimagine How Team Sports Are Played
Gravitas Acquires North American Rights To Doc ‘Beyond Driven’ About Female F1 Pioneer Lella Lombardi
Covid-19
Premier League set to restart on 17 June with Man City v Arsenal and Villa v Sheff Utd - BBC Sport
The Boston Marathon has been canceled and will be held as a virtual race
Sports Fans Say They’d Prefer Natural Sound to Pre-Recorded Crowd Noise on Empty Stadium Telecasts
Texas governor Greg Abbott says outdoor sports arenas can be at 25 percent capacity this summer
Thanks To Coronavirus, Expect Ratings For Live Sports Broadcasts To Set Records
Best of the Rest
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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