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Sports Tech Live - Issue #80

Hey Sports Tech Fans, The sporting world is starting to come back to life with a number of sports now
Issue #80  •  May 22  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
The sporting world is starting to come back to life with a number of sports now returning to training in groups as well as playing live games. Others are on the way back as plans are released of how they will make that possible and in a safe manner.
As some of you probably know I let you know that the SportsTech.Live website was up and running in beta and I was eagerly awaiting some feedback from this awesome community!
But…. the site crashed less than 24 hours after I sent last week’s newsletter, which is great to see enough support to take down the site, but it’s bad news as I haven’t had the time yet to bring it back up and I’m a noob when it comes to AWS server stuff!
Hopefully I will have time over the weekend to get it back up and running and ready for feedback next week!
I will be sure to add enough resources to take the traffic!
Have a great sporting weekend!
Will

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Streaming Wars
Pay-TV in Tough Spot With Sports Fees, Relying on Esports | TV Technology

TV Networks Bet on Golf to Lure Sports Audiences Back to the Screen – Variety

Lack of Live Sports Likely Accelerating Pay-TV Subscriber Losses Amid Pandemic

TV4 secures La Liga rights – Digital TV Europe

Return Of The Bundesliga Scores Record TV Ratings In Germany And Beyond

Gambling
LSR Q+A: Phenix CMO Says Latency Costs Sportsbook Operators Billions In Handle

DraftKings Shows 30% Q1 Upswing In Sports Betting Revenue, Does Not Expect Long-Term COVID-19 Hit – Deadline

William Hill looks to football, horseracing to ride out crisis - Reuters

NASCAR® and IMG ARENA reveal that IMG ARENA has licensed official assets to create a virtual sports betting game that replicates some iconic NASCAR tracks.
www.nascar.com   •   Share

eSports
Manchester United is suing the makers of the Football Manager series for allegedly infringing its trademark by using the club’s name “extensively throughout the game”.

Betway announces sponsorship of DreamHack Masters Spring

Gaming management company Loaded has struck an intriguing new deal with Boras Corp. whereby the two agencies will partner to build out Philadelphia Phillies outfielder Bryce Harper’s gaming presence.

Content
‘Last Dance’ For The Gridiron? ESPN Sets Deal With Tom Brady For 9-Episode Series On QB’s Remarkable Career – Watch The Trailer

Barça Studios making 'Talent Explorers' animated series

Bill Simmons Talks Spotify, Podcasts, and Sports Media

MTV Cribs To Go Inside The Homes Of Footballers For Lockdown Series – Deadline

Apple Sets ‘Greatness Code’ Docuseries About World’s Greatest Athletes – Variety

Marketing & Social
Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads - Digiday

Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match | Marketing Dive

TikTok Shows Desire to "Join the Ranks of the Media Establishment" With CEO Pick: Analyst

A Marketer’s Guide To Breaking Down Stereotypes In The Gaming Audience

Deals
Exclusive: NextVR acquired by Apple (Updated) - 9to5Mac

Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services - WSJ

Facebook is buying Giphy and integrating it with Instagram - The Verge

David Levy Joins Arctos Sports Partners As Senior Adviser (EXCLUSIVE)

Hardware & Wearables
Better Coaching With Biomechanical Renderings

Strava moves key features from free to subscription-only | The Independent

Covid-19
One hundred and ninety-seven people will attend each match when Spanish football returns, according to a protocol seen by the Guardian.

Endeavor’s Pro Bull Riders Will Allow Fans in Arena at South Dakota Event (EXCLUSIVE)

NWSL is close to finalizing tournament this summer in Salt Lake City - The Washington Post

Best of the Rest
Intel knows you miss sports. Its new app lets you geek out on how athletes soar

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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