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Sports Tech Live - Issue #65

Hey Sports Tech Fans, With the NFL season now over, the XFL season now takes over. I tuned in over th
Issue #65  •  February 12  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
With the NFL season now over, the XFL season now takes over.
I tuned in over the weekend as BT sports in the UK and Ireland have acquired the rights. There are some interesting changes to the game in order to make it quicker and more engaging.
Shortening the play clock, really speeds up the game and by allowing for play calls to be broadcast after they have been completed it brings the fans closer to the action.
It remains to be seen if the league will manage to keep up its positive ratings so far. The AAF had a similar number of viewers but the league folded half way through the season.
With the WWE facing such hardship on the stock exchange the XFL launch might be its saving grace or be a distraction that takes it down further.
One thing I would like to see is more done on the content side to allow fans some insights into the players, teams and coaches involved as with a new team and league it can be hard to build an emotional connection.
I am a Vikings fan for some peculiar reason as an Irish man but who should I support in the XFL? I might wait to see how the season progresses before choosing a team.
In the OTT world, speculation has turned to confirmation as the Premier League seem willing and able to look at the prospect of launching their own OTT platform.
I have mused multiple times on here as to how leagues, teams and federations should look to adopt the model to get closer to the fan, instead of selling their best assets for others to make money off of, to collect fan data that they don’t get to own and to increase revenues.
With the shorter rights deal, the Premier League can be a lot more flexible than a lot of other leagues like the NFL or NBA who go for longer TV deals.
People refer to it as a “Netflix” for the Premier League but live sports is a very different beast.
The Premier League could, right now develop its own Netflix platform and add all its old games, highlights, compilations, interviews and magazine style shows.
I think this would be a fantastic way to launch a service now to start developing a user base.
The product could be free and ad supported or for a nominal fee in order to test the concepts and to hone its skills in delivering such a product because delivering such a product isn’t easy, especially when its on a global level.
Adding in live content adds a whole other layer of complexity that has embarrassed a lot of people in the past.
It is the future and I would expect Sky to look for non-exclusive deals for some of their offerings which would allow them to maintain a steady flow of rights money, while allowing them to offer their own product with live games.
It is a fascinating space and I will be coming back to this again and again as it has the potential to be massive! With 200 million fans of the league around the world, people have speculated that it could be worth up to $24 billion a year if they managed to convert all of those to paying subscribers!
Obviously it is unrealistic to expect 100% especially overnight but launching a video on demand service with their back catalog of games would be a great way of starting to convert unknown fans around the world and into registered users on a Premier League platform.
Some great pieces in the best of the rest section below on the value of on NBA teams and the evolution of shot taking the league over the last 20 years!
Have a great sporting week!

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Streaming Wars
Premier League “will be ready” to launch own OTT service, says Masters - SportsPro Media

Will the Premier League’s streaming service really be a ‘Netflix-style’ product? | Sam Carp - SportsPro Media

Canal and beIN complete exclusive distribution, Ligue 1 sublicensing deal | SportBusiness

Pro League approves Eleven Sports deal but duo threaten collective agreement | SportBusiness

ESPN Subs Declining at Fastest Rate in History, But Company Remains ‘Well Positioned’

Six Nations member unions centralise autumn international TV rights | SportBusiness

How the Premier League tackles illegal streaming: BeoutQ became a brand for reliable piracy’ - SportsPro Media

Study: Super Bowl total audience closer to 140 million - SportsPro Media

NBA in talks with DAZN over ‘€9m a year’ Spanish rights deal, says report - SportsPro Media

Streaming accounts for nearly one-fifth of total US TV watching, according to Nielsen – TechCrunch

Sky NZ profits fall sharply but streaming subscriptions grow amid rights drive | SportBusiness

First XFL game draws 3.3 million viewers on ABC – ProFootballTalk

McMahon: WWE Network Has a Lot of Options - Multichannel

FloSports creates new baseball vertical | SportBusiness

YouTube TV, Hulu with Live TV both ‘crushed it’ in Q4 – analyst | FierceVideo

Gambling in football: Bookmakers considering ban on shirt and pitchside advertising - BBC Sport

William Hill, CBS Strike Sports-Betting Media Deal - WSJ

NASCAR Strikes Betting Partnership With New Barstool Investor Penn National

XFL signs sports betting audio rights deal | SportBusiness

FanDuel Group and XFL Announce Partnership; XFL Daily Fantasy Contests Now Live on FanDuel   •   Share

Nerd Street Gamers taps Populous to design Localhost venues - Esports Insider

Gillette and Twitch round up esports influencers in gaming alliance | VentureBeat

There Was an 87% Increase in eSports Jobs in 2019 - eSport Viral

Complexity defeat Gareth Bale's Ellevens to win FIFA eClub World Cup

What football players are involved in esports?

1,000 Dreams Fund Announces 'BroadcastHER Academy': First-of-its-Kind Esports and Gaming Fellowship Program for Women

U.S. States Navy will partner with Dreamhack to host esports events at Dreamhack Anaheim and Dallas. The industry continues to grow in esport.

LFP bringing Intel True View to Ligue 1 - SportsPro Media

Stephen Curry’s ‘Jump Shot’ Documentary to Get One-Night Theatrical Release

The Five Spot: Libby Geist, VP and Executive Producer, ESPN Films and Original Content - Multichannel

Marketing & Social
XFL’s Dallas Renegades have ads on their helmets – ProFootballTalk

Bleacher Report continues to put on events around big sports games, following Gridiron House at Super Bowl LIV with a NBA All-Star event, B/R CHI 2020.

Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus - 02/10/2020

Jeep Treats X Games Attendees to a 4D Film Experience

User-generated content: The next frontier for diversity in branding | Ad Age

How Fred VanVleet became the face of AND1’s quest to reestablish position in the sneaker market – The Athletic

Partnerships & Sponsorship
NBA’s New Japanese Star Partners With Sneaker Reseller Goat - Bloomberg

Catapult and TeamBuildr partner to combine athlete management efficiency | Catapult

INEOS extends existing performance partnership to become Principal Partner to Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.   •   Share

Hennessy Becomes The Official Spirit Of The NBA

Wearable sports tech firm NURVV secures US$9 million venture capital funding -

NBA Star Iguodala Joins Comcast Venture Fund - Multichannel

Women in Sport
Insider Notes: USWNT's Future Opponents; Jay Berhalter Not in Frame for U.S. Soccer CEO

Visa Unites Women in Sports and Design at NY Fashion Week – Adweek

Retail & eCommerce
Gucci Opens Chicago Pop-up in Time for NBA All-Star Weekend

Under Armour shares tank as retailer faces 'ongoing demand challenges,' forecasting sales drop in 2020

Meet the New Nike Boss: Trading Tech for Air Jordans - WSJ

Dapper Labs VP Caty Tedman: ‘We’ll Stop Talking About Blockchain. It’ll Just Be a Part of the Technology Stack’

A-League’s Perth Glory set for London Football Exchange takeover - SportsPro Media

The Digital Transformation Of Sevilla FC: A Data Revolution - iSportConnect

Long Reads
The strategic thinking behind Barça TV+: ‘Data is the electricity of a new industrial revolution' - SportsPro Media

NFL puts jobs on the line to feed its gambling habit | The Tip-Off - SportsPro Media

DFL Digital Sports CEO Andreas Heyden: ‘There Are No Shortcuts. Go for the Long Game’

Best of the Rest
NBA Team Values 2020: Lakers And Warriors Join Knicks In Rarefied $4 Billion Club

NBPA Accelerator Launches To Help NBA Players Achieve Their Entrepreneurial Dreams

China still limits NBA's exposure to fans months after controversy - Los Angeles Times

La Liga’s new London office continues international push - SportsPro Media

F1 Chinese Grand Prix postponed over coronavirus concerns | SportBusiness

New MLS CBA sees players get first ever media revenue share - SportsPro Media

The first Global Sports Week Paris concluded Friday with a challenge to leaders of the international sports movement to embrace change in order to protect and increase sport’s impact in the world.
The call to action came from a group of 50 under-25s, selected from 22 nations to serve as spokespeople for the emerging generation across the 15 keynote discussions at the heart of the event.

‘Dark Arts’ and ‘Codebreaker’: The Origins of the Houston Astros Cheating Scheme - WSJ

Mike Bolsinger: Former MLB pitcher sues Houston Astros saying the team's sign-stealing cut his career short - CNN

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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