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Sports Tech Live - Issue #54

Hey Sports Tech Fans, A big thank you to all you, for subscribing, reading, sharing, answering survey
Issue #54  •  December 20  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A big thank you to all you, for subscribing, reading, sharing, answering surveys, emailing me suggestions that I can incorporate!
I have learned a lot in 2019, not just about all that is happening in the world of Sports Tech, but also in how to deliver and grow a newsletter for people interested in the space.
2020 will be a great year with a few things in the works to improve the experience for you. With a budget of precisely $0.00 it’s tough to do everything you want as a community member but next to impossible to do everything I want to do as a curator and creator. But with some creative solutions 2020 will be a great year that will see this community go from strength to strength.
It’s been a great year for the world of Sports Tech.
The major trends of the Streaming Wars, eSports, Gambling, Streamer Wars, Content, Fan Engagement, etc., look set to continue into 2020.
I look forward to covering them and the new trends with you again next year, along with all the major sporting events that take place in 2020 and all the great sports tech stories that those events generate.
This will be the last newsletter of the year.
Have a great festive period and enjoy the time with family and friends, relaxation and sports!
Will
P.S Pre season training will start back January 6th, with the first newsletter of 2020 coming out January 8th!

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Streaming Wars
Apple in talks with Pac-12, says report - SportsPro Media

ESPN+ Customers Will Pay UFC Pay-Per-View Full Price Starting in 2020 – Variety

Canal Plus to launch Premier League and Top 14 digital channels | SportBusiness

Fox Sports executives announced on Tuesday that Super Bowl LIV on Feb. 2, 2020 will be broadcast in ultra-high definition (UHD) and shot at 1080p high-dynamic range (HDR).

PGA Tour close to massive new TV rights deal with CBS, NBC: Report

eSports
EA will host an ‘Apex Legends’ tournament series in 2020 | Engadget

Streamlabs' fundraising platform helps streamers raise money for charities | VentureBeat

Puma’s first ‘active gaming footwear’ is a sock | Engadget
Brandon Smith
Virtual LaLiga ❌
eLaLiga ✅

- 33 Clubs 😬
- €100k Prize Pot 💰
- 9th May Finals 🏆

BIG year ahead for Spain 🇪🇸 https://t.co/7nt7UJKWSo
Content
Real Madrid launch Facebook subscription service - SportsPro Media

OBS CEO Yiannis Exarchos on how Tokyo 2020’s digital plan is shaping the Olympic movement’s future - SportsPro Media

Manchester City become first soccer club on YouTube Kids - SportsPro Media

How PFL Leverages Fighter and Creator Content to Drive Engagement on Social

Deals
Smartly.io Receives $200M Majority Investment from Providence Equity Partners

Facebook Acquires Cloud Gaming Company PlayGiga | FinSMEs

Ryff Raises $5M in Initial Funding | FinSMEs

2019 in review: The sports business year in deals - SportsPro Media

Marketing
YouTube: Top 10 Most-Viewed Ads of 2019 – Variety

LeBron James Is 🔥🔥🔥 Online - The New York Times

Facebook will air its first Super Bowl ad as the company pays up to try and show its softer side

Pink Whitney Scores For Spittin’ Chiclets, Barstool Sports And New Amsterdam Vodka

Pandora develops voice ads that talk back: ‘We need to give consumers time to adopt’ | The Drum

Cheez-It kicks off Twitter contest for college football playoffs | Marketing Dive

The Olympics and the 2020 election are saving next year's TV advertising sales - Axios

A little more than a year into La Liga’s partnership with Facebook to stream all of its matches live in India for free, the elite Spanish soccer league now has more followers from India than any other country.

Partnerships
AB InBev takes over NHL sponsorship, gaining control of all four major pro leagues in the U.S. | AdAge

Liverpool get technical with Acronis cloud deal - SportsPro Media

Mercedes partner with Team Ineos for sporting insights - SportsPro Media

/PRNewswire/ – The Basketball League (“TBL”) has announced an exclusive streaming partnership with SportsCastr, the award-winning digital platform backed by…

Hardware/Wearables
Catapult share price pushes higher on FIFA Quality certification news

Data
Numbers Game: Special Olympics Will Test Real-Time Data at January’s Sweden Invitational Games

AI
Sound Check: IBM’s Live Sports Commentator Could Add New Wrinkle to Automated Broadcasts

Crypto
Panini America Becomes First To Launch Collection Of Officially-Licensed Trading Cards Featuring Blockchain Technology

5G
NBA plans to integrate 5G smartphone broadcasts at 2020 All Star Game | SportBusiness

Retail/eCommerce
Ninja’s first Adidas sneaker will be out on December 31st - The Verge

Cleveland Cavaliers, StockX Team Up In Unique Partnership At Rocket Mortgage FieldHouse

Long Reads
Sport's D2C strategy needs some work - Notes from the MD - SportsPro Media

Seven Turning Points from the Year in Sports | The New Yorker

Best of the Rest
Diversify or Die: The National Hockey League Has a Demography Problem - WSJ

AHL's Springfield Thunderbirds to wear 'Springfield Ice-O-Topes' jerseys for 'The Simpsons' 30th anniversary - CBSSports.com

The N.F.L.’s Favorite Helmet Maker Is in Financial Trouble - The New York Times


Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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