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Sports Tech Live - Issue #49

Hey Sports Tech Fans, Techstars SportsTech Melbourne has an open call for applications for its accele
Issue #49  •  December 4  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Techstars SportsTech Melbourne has an open call for applications for its accelerator program. Teams in the 2020 cohort will receive $120k in funding and world class mentorship, I highly encourage any startup looking for a structured program to help them to the next level to apply. Applications close on December 8th. First link below.
Friends of the newsletter, have a fascinating report of the state of VC funding in the world of Sports Tech. Second link below.
It’s a busy week as Amazon starts to deliver live sports OTT content in the form of all 10 Premier League games in the the UK for the first time. It is a first for Amazon to be showing the Premier League, it is the first time that the Premier League is on an OTT platform in the UK and it is the first time that all 10 games in a game week are being broadcast live.
This is a look into the future of broadcasting in my opinion and while the build up was full of rumours of Amazon doing deals with local server companies, talks of Twitch showing some of the games if demand was high and even talks of a late deal with Channel 4.
It is too early to tell with how this series of firsts will be received by the public and how the technical challenges will be solved.
But it will be fascinating how this all works out for Amazon. They have been selling Fire TV for £20 during the Black Friday/Cyber Monday bonanza and will be augmented with the inevitable sales of devices and subscriptions to Prime, their OTT video platform, over the Christmas holidays.
We will be back to the action of all Premier League games being delivered again on Amazon in early January to end the busy festive period of Premier League action.
The data that will be collected will be fascinating. What game is streamed more? How many activations of Prime will occur? How many Fire TV’s will be activated? Will people cancel Prime subscriptions when the live action ends next month?
I have said previously that I will focus on the battle for OTT end user products at some point in the future, so keep and eye out for that. The battle between Amazon, Google, Apple and Roku is fascinating as they are the gate keepers of the future, with the bonus of controlling a lot of usage data!
Have a great sporting week,

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Techstars SportsTech Melbourne
Techstars SportsTech Melbourne

SportsTechX VC Report
A deep dive on Venture Capital activities in the global SportsTech scene, with data driven insights on investors and funding rounds. Download for free!

Streaming Wars
DAZN agrees multi-region NetTV Plus distribution deal - SportsPro Media

In Demand Isn’t Down for the Count - Multichannel

‘Thursday Night Football’ Stuffs Thanksgiving Primetime Ratings – Deadline

NFL TV Rights: How the League Aims to Block an Upheaval | Hollywood Reporter

The Tip-Off: Amazon will be hoping Black Friday didn't set up a fall on Premier League debut - SportsPro Media

NBA adds live streams to FanCode app in India - SportsPro Media

MLB teams to iron out local streaming rights deals with RSNs, says report - SportsPro Media

Mark Cuban blames cord-cutting for NBA’s declining TV ratings Mark Cuban blames cord-cutting for declining NBA TV ratings

Inside Marketing In The New Era Of Legal US Sports Betting With FanDuel CMO - Legal Sports Report

TheScore Debuts Revamped Media App With Improved Sports Betting Integration

Kindred’s Unibet becomes ‘Authorized Sports Betting Operator’ of the NBA

DC United confirm Caesars talks over Audi Field sportsbook - SportsPro Media

NFL player Josh Shaw suspended through 2020 for betting on games

Astralis becomes first esports firm to go public - SportsPro Media

Jarno Opmeer will race at a shopping centre in Fulham before taking to Renault’s F1 simulator to help fine-tune the real thing

'I don't want this to happen again in eSports' - Galatasary allegedly not paying pros - eGamingDesk

Riot Games to Pay $10 Million to Settle Gender-Discrimination Lawsuit – Variety

Fighting game community's passion isn't paying the bills | VentureBeat

Uninterrupted and SiriusXM Launch Exclusive Athlete Playlists From LeBron James, Odell Beckham Jr., and More

Michelle Wie joins CBS golf coverage in broadcast shakeup

he NHL’s Florida Panthers have partnered with in-venue audio service ProWire to stream real-time audio channels for fans attending Panthers home games at the BB&T Center. Fans can access the audio content by downloading the ProWire mobile app.

Barstool Sports tops 30k paying subscribers - Digiday

Liverpool become first sports team to launch YouTube membership - SportsPro Media

How Karl-Anthony Towns and his close friend plan to build a multimedia empire – The Athletic

How Minute Media plans to expand The Players' Tribune - Digiday

For Fans, by Fans, Against the Club - The New York Times

Amazon's Premier League livestreams will carry fewer commercials - at higher prices - Digiday

Maybe it’s time to consider that Peloton is trolling us all with its advertising

Instagram Recruits Sports World to Sell Merchandise - WSJ

How Dazn Media is pitching itself as the go-to social media agency for football sponsors | The Drum

Chelsea and Amazon team with Duracell for Premier League ad deal - SportsPro Media

Aon Sends Message of Equal Pay for Women with Golf Sponsorship Campaign - Chief Marketer

AWS expands DeepRacer league, announces car updates – TechCrunch

3D Printing
Raiders’ Allegiant Stadium will have world’s largest 3D print in 85-foot Al Davis Memorial Torch — VIDEO | Las Vegas Review-Journal

Ronaldo’s soccer club Juventus now has a token that gives its over 400M fans voting power - The Block

NBA considers investment fund as team values soar: Is it a slam dunk? | Fox Business

Premier League enlists Eurovision for global distribution - SportsPro Media

NBA star Kevin Durant joins Canadian pot company

Future Plans
Formula E gets world championship status from 2020/21 - SportsPro Media

Gianni Infantino plots united African soccer league - SportsPro Media

China plans sports business boost with industry investment fund - SportsPro Media

Best of the Rest
Arena Football League files for bankruptcy, ceases all operations

How Jenna Schroeder journeyed from Comerica Park bartender to NBA referee

How a charity lunch became the ‘it’ place for the most powerful in sports – The Athletic

Euro 2020 fan app includes free digital travelcard - SportsPro Media

NASCAR eyes schedule shake-up that could see new races in major metros

Saudi Arabia Embraces Western Sports to Rehabilitate Global Image - The New York Times

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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