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Sports Tech Live - Issue #45

Hey Sports Tech Fans, To follow up on last Friday's opinion piece on the La Liga v Spanish FA debacle
Issue #45  •  November 20  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
To follow up on last Friday’s opinion piece on the La Liga v Spanish FA debacle, MediaPro are to withdraw from bidding from the rights for the new Spanish Supercopa, scheduled to be hosted in Saudi Arabia.
It is possible it will be picked up by someone, most likely an OTT platform imo, as the main players in Spanish TV have all distanced themselves from the bidding process.
MediaPro, MediaSet, RTVE and Atresmedia have all pulled out which could result in the new Supercopa having no broadcasting deal in its native Spain.
The deadline for bidding ends on the 28th of November so it’s looking very tight to get a deal over the line with any sort of distribution in Spain.
The deal with Saudi Arabia to host the tournament is worth €120 million to the Spanish FA, which is a huge sum of money but I think idea is poorly planned out and the execution of the plan is looking embarrassing.
Devising a new format to offer more games and to bring it to a new destination to grow the game there, sounds like a smash hit on paper but the reality is that the Spanish FA have acted independently and completely cut out the most important element to football, the fans.
To double the mistake they have done so on the assumption that the broadcasters would be falling over themselves to get into a bidding war to win exclusive rights, when in reality they are all running for the hills.
The Sport Business article below outlines the bidding process, how they have divided up these rights and what they are looking to do with this rights package. It all looks like a very solid plan but this has the potential to be a huge flop and an embarrassment for the Spanish FA, especially with the ongoing battle with La Liga for their US-based games, the apparent break of Spanish law in the tender process for the Copa Del Rey and the legal challenges coming from losing bidders as a result.
This story will continue to run with the deadline for submissions in little over a week, so I will keep you up to date on any developments.
Will

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Streaming Wars
Mediapro latest to reject bid for Saudi-hosted Supercopa – Digital TV Europe

Deadline set for Spanish Supercopa international rights bids | SportBusiness Media

The high school basketball team with the kids of LeBron James and Dwyane Wade is going to be on ESPN more than some NBA teams

Gambling
Pass or Play allows users to build weekly lineups through digital cards randomly sent to them. Lineups will consist of a QB, RB, two WRs, and a TE. The trading cards represent NFL players and users will receive three cards at each position each week. Users can elect to keep the first card sent to them and insert that player into their lineup, or pass and move on to the next card. If a user chooses to pass on all three cards, they can come back the next day for one new card.

Lakers fans can win prizes by making accurate predictions during games - Los Angeles Times

eSports
Can FaZe Clan Build a Billion-Dollar Business? - The New York Times

SXSW to Host 2020 eMLS Cup Presented by PlayStation | The Esports Observer

At Harrisburg University, Esports Players Are The Only Athletes - The Atlantic

Helix eSports Center to open in Patriot Place - Esports Insider

Immortals Esports Org Sells Overwatch League Franchise to Beasley Media Group | Hollywood Reporter

Content
Overtime Aims To Be Next ESPN For Generation Z

NBA teams enhancing fan experience with high-tech replays

Sports Illustrated has transitioned to the Maven’s tech platform and reports boosted engagement.
According to the Maven, Sports Illustrated’s page load speed increased by 300% and its user engagement and page views per session increased after moving to the new platform.
A redesign is slated for January 2020. SI is set to add a digital membership product in addition to other print subscription options.

MSG Networks Teams Up With the Knicks, Rangers, Islanders and Devils for ‘Food Week’

TikTok craze continues as app surpasses 1.5B global downloads | Mobile Marketer

Marketing
Trump re-election campaign plans to air Super Bowl ad: report

Fox Scores World Series Gains Though Some Ad Prices Dipped - Broadcasting & Cable

Golden State Warriors Open Hooptopia Pop-Up to Promote Chase Center

AI creates the perfect(ish) Nike commercial after studying 7 years of ads

How NASCAR’s CMO Is Going Off Track to Engage a More Diverse Fanbase – Inside the Brand

From custom jersey designs to Matisse Thybulle's photos, ‘76ers Crossover’ art exhibit is one of a kind | PhillyVoice

Partnerships
Airbnb teams up with the IOC to provide Games accommodation - Reuters

WSJ News Exclusive | NFL, MLB Players Tie Up With Private Equity to Boost Videogame, Card Revenue

DraftKings and Sportradar announced a long-term partnership extension whereby Sportradar will continue to be DraftKings’ supplier for data feeds and …

The XFL has named Champion Data its official statistics partner. Champion Data will develop, build, and maintain proprietary technology for the XFL to …

Deals
Washington Redskins Player Landon Collins Invests in ReKTGlobal | The Esports Observer

Hardware/Wearables
First Look: Gatorade's New Sweat Patch Technology
First Look: Gatorade's New Sweat Patch Technology
Catapult elevates use of data with all-new Rugby Suite - Insider Sport

NormaTec and U.S. Ski & Snowboard Announce Four-Year Partnership to Support Athlete Recovery

Data
Sorry, Deshaun. Don’t Take It Personally, Ben: The NFL’s Most Prolific Watson Plays for IBM

For the second consecutive year, NCAA men’s basketball teams competing at the Hall of Fame Classic will have access to ShotTracker’s basketball analytics platform. The tournament will be held at the Sprint Center in Kansas City on Nov. 25 and 26.

The NHL is aiming to have its puck and player tracking system installed into 22 arenas by the end of January. The league is also installing the system into the arenas of every potential playoff contender, ensuring that it can be used for every playoff game in April.

Best of the Rest
Nike Says It Did Not Have a Crew at Colin Kaepernick’s Workout – Footwear News

Concussions in Sports Are Often Linked to CTE, But a Bigger Problem Could Be Their Effect on Mental Health

How NBA executive Jeff David stole $13 million from the Sacramento Kings

How the new SoFi stadium in LA embodies the future of live sports and entertainment

Giants' Daniel Jones is attempting to trademark his 'Danny Dimes' nickname - CBSSports.com

Why Paul Pierce Jumped On The CBD Train

Ross Levinsohn Talks Sports Illustrated, Misconduct Allegations – Variety

NBA innovation: Amy Brooks is leading charge - Sports Illustrated

Barstool Sports racks up $182G for veterans after ‘spur of the moment’ campaign takes off | Fox News

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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