Hey Sports Tech Fans,
To follow up on last Friday’s opinion piece on the La Liga v Spanish FA debacle, MediaPro are to withdraw from bidding from the rights for the new Spanish Supercopa, scheduled to be hosted in Saudi Arabia.
It is possible it will be picked up by someone, most likely an OTT platform imo, as the main players in Spanish TV have all distanced themselves from the bidding process.
MediaPro, MediaSet, RTVE and Atresmedia have all pulled out which could result in the new Supercopa having no broadcasting deal in its native Spain.
The deadline for bidding ends on the 28th of November so it’s looking very tight to get a deal over the line with any sort of distribution in Spain.
The deal with Saudi Arabia to host the tournament is worth €120 million to the Spanish FA, which is a huge sum of money but I think idea is poorly planned out and the execution of the plan is looking embarrassing.
Devising a new format to offer more games and to bring it to a new destination to grow the game there, sounds like a smash hit on paper but the reality is that the Spanish FA have acted independently and completely cut out the most important element to football, the fans.
To double the mistake they have done so on the assumption that the broadcasters would be falling over themselves to get into a bidding war to win exclusive rights, when in reality they are all running for the hills.
The Sport Business article below outlines the bidding process, how they have divided up these rights and what they are looking to do with this rights package. It all looks like a very solid plan but this has the potential to be a huge flop and an embarrassment for the Spanish FA, especially with the ongoing battle with La Liga for their US-based games, the apparent break of Spanish law in the tender process for the Copa Del Rey and the legal challenges coming from losing bidders as a result.
This story will continue to run with the deadline for submissions in little over a week, so I will keep you up to date on any developments.