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Sports Tech Live - Issue #43

Hey sports tech fans, A lot of interesting stories this week in the streaming wars with the UEFA Cham
Issue #43  •  November 13  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey sports tech fans,
A lot of interesting stories this week in the streaming wars with the UEFA Champions League being the focus this time around.
CBS have won the battle in the US for the rights for 2021 to 2024.
This is a major setback to Turner and their Bleacher Report Live brand as this was one of their jewels in the crown. B/R has been very successful in their satirical cartoon comedy show based on the Champions League which sees the stars of European teams in a reality show where they all live together. It has huge numbers for them and has driven their YouTube channel growth, so losing the rights for the Champions League is a double blow to their content offering in both live and on demand content.
In the UK the reports indicate a huge battle between BT Sport, Sky, ITV (free to air) and possibly seeing DAZN entering the UK market for the first time. BT paid £1.2 billion for the last set of rights. The company may be under pressure this time around as the company is under pressure to roll out its 5G infrastructure in the UK so it remains to be seen if they see £1.2 billion, or more likely more money, being a wise investment at this time.
Results of the bidding process should be known in the coming days but in the UK it is hotting up to being an intense battle from paid TV, free to air and OTT platforms.
See you on Friday.
Will

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Streaming Wars
Netflix Was Only the Start: Disney Streaming Service Shakes an Industry - The New York Times

OTT ‘Disappointing’ for Many Sports Organizations, Per PwC - TvTechnology

Report: DAZN in running for UK Champions League rights - SportsPro Media

ThePostGame Leads Content Strategy and Secures Media Rights Partnerships for the Spirit Golf Association | Economy Watch

Copa del Rey rights fetch €80m domestically and abroad with Mediaset deal - SportsPro Media

China’s Tencent halts NBA live broadcast over Taiwanese flag

Study: More fans streaming sport than paying for TV packages - SportsPro Media

Logan Paul vs. KSI 2 Turned Into A Legit Boxing Event - Tubefilter

Disclosed purses for KSI vs Logan Paul 2 revealed | BJPenn.com

ESPN+ has added another million subscribers since August

‘Sunday Night Football’ Tops 20M Viewers For 100th Time This Decade With Cowboys Vs. Vikings

Report: CBS Acquires Champions League Broadcast Rights Starting in 2021

Gambling

eSports
Team Vitality To Invest €14 Million In Indian Esport Teams And Academies

Why does Riot Games keep making virtual bands? | Engadget

Monumental Sports & Entertainment has announced Caps Gaming – a new esports-focused sub-brand that aims to help foster the growth of the NHL …

2020 League of Legends World Championship aims to break esports attendance records

2020 LoL World Championship final set for 56,000-seat Shanghai Stadium - SportsPro Media

Content
Bleacher Report’s B/R Football produces interactive show to boost YouTube viewership - Digiday

ATP Tour Gives Tennis Fans More Access to Live Scores, Stats, Favorite Players

Marketing
How Fanatics used FaceTime calls with NFL Rookies to engage fans

Super Bowl ad sales are going swimmingly, even if NFL refs are driving fans to drink | AdAge

Customized Experiences Gain Importance In Live Sports Environment - 11/12/2019

Why Olympics Branding Is Such a Challenge – Adweek

New York Basketball Fans Get a Knicks-Themed Pizza Parlor – Adweek

Browns players work to navigate pitfalls of social media -- or just stay off it altogether - cleveland.com

Retail/eCommerce
Will the TB12 brand sell outside of New England? That’s the plan - The Boston Globe

Dwyane Wade First Pkwy Lifestyle Sock Line to be Sold at Target – WWD

Partnerships
Heineken partners with UEFA EURO 2020 and renews UEFA Champions League sponsorship | Inside UEFA | UEFA.com

Rui Hachimura and Michael Jordan have iconic plans in Japan

Spurs stadium naming rights worth UK£17.5m a year, say study - SportsPro Media

Phil Mickelson's big new business venture? Light beer

NBA bets on ParionsSport for inaugural Paris game - SportsPro Media

F1 announces Official Sponsorship deal with Expo 2020 Dubai | Formula 1®

Hardware/Wearables
Whoop raises $55 million to improve athletic performance with wearables and analytics | VentureBeat

Fans can access Brizi’s in-venue camera system on their mobile phone via Sens.BellFanCam.ca (mobile-web) or the Senators’ app. The Bell Fan Cam, powered by Brizi and sponsored by telecommunications firm Bell, provides fans with 30 seconds to control a pre-selected Brizi camera installed inside the venue.

Long Reads
Rugby World Cup 2019: The commercial review - SportsPro Media

Best of the Rest
Amazon's Jeff Bezos may be interested in becoming an NFL owner - CNET

DraftKings Exec Confirms the Company Is Exploring a “Bunch” of Options to Go Public

Capital One Arena Partners with KultureCity for Sensory Inclusion | NHL.com

The NCAA Compensating Players Was Just Smoke and Mirrors – Adweek

Endeavor invests in Whalerock with CEO Braun to head up agency’s new client group - SportsPro Media

David Levy Exits as Brooklyn Nets CEO After Less Than Two Months | Hollywood Reporter

Fox’s Cris Carter problem came long before mysterious exit

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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