Hey Sports Tech Fans,
No news podcast this week as I am a little under the weather, so the amount of sneezing would make for an awful sounding podcast!
This weeks podcast will feature an interview with Jamie King of NFLUK. On the back of a very successful opening game day in the new home of the NFL in the UK at the new Tottenham Hotspur stadium, it is a very enjoyable listen to hear the NFLUK’s outlook on the future of the sport in the UK.
Some very interesting comments in the streaming wars from the BeIN boos who says that we are at a peak with prices as there is wide spread piracy and any exclusive deal is no longer an exclusive as a result.
This is a big statement and shines a light on a major issue in the world of media rights in sports. Fans want access to games and are willing to break the law to do so.
Are fans willing to subscribe to multiple subscription services to get their sporting fix? As a fan of multiple sports season long and a fan of even more sports when it comes to later stages of competitions I have my doubts.
With so many different rights holders it is hard to see a true “Spotify for Sports” as that was a deal between Spotify and the four major labels.
Could a streaming provider emerge with ownership/investment from the major sports leagues around the world or even a group of major broadcasters who own the rights? If it had every NFL, Premier League, NBA and Champions League game live, even on a non exclusive basis, how many subscribers would prefer a single package and subscription?
It is a very interesting time as the traditional TV model is being disrupted with IPTV streaming from teams (Celtic), leagues (NFL Game Pass), organisations (FIFA & UEFA), Facebook (La Liga in India) Youtube (MLB) Amazon ( Premier League) Twitch (NLB).
With a splintering of sports and games across multiple providers fans are the ones who end up getting squeezed. Will the future be TV broadcaster based? Will it be sport, league or organisation based? Will it be club based? Will it be tech giant based? Will bundling see a return?
There is a long way to go until we see how the industry will emerge but what is clear is that millennials and Gen z are cord cutters or cord nevers. With piracy on the rise the sports industry will have to adopt or risk the industry eating itself and collapsing under the high price of tv rights. New business models will have to emerge as we move from traditional, passive platforms like TV and move into a dynamic era of interactivity that digital provides.
In other news there has been huge controversy in the world of Basketball and eSports with the situation in Hong Kong. It looks like it will run and run and the NBA in particular are losing out massively as sponsors, partners and rights holders in China are pulling out of agreements with the NBA.
We will pick up the story next week as more of the fallout becomes clearer in the build up to season kickoff .on October 22nd.
In other news, Donal Trump has joined Twitch!
On that bombshell, have a great sporting weekend!