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Sports Tech Live - Issue #136

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
I hope all my American readers had a great 4th of July weekend.
It’s a quieter week in terms of sports tech news than other weeks but it was far from a quiet week.
The Olympics will be officially behind closed doors which is a shame as fans really do add to the dynamic of live sporting events but even more so the Olympics given the truly global nature of the games.
This will have a series of knock-on effects. Some athletes have already pulled out of the games because of the lack of fans and the measures in place in Japan as Tokyo enters a state of emergency.
There is a great piece below on how TV-only games will have a negative impact on the TV broadcasters themselves as TV viewing numbers fell dramatically with no fans in the stadiums despite other streaming and gaming viewing numbers increasing massively when people were in lockdown.
The games kick off in just two weeks so the priority to keep everyone safe is of the utmost importance but sports lovers around the world will be disappointed at not seeing the games at their best.
Have a great sporting weekend,
Will

Olympics
Olympics will ban spectators after Japan declares state of emergency
The Tokyo Olympics won't have fans, and that's bad news for TV — Quartz
The Olympics Is the Biggest Platform for Gender Equality in Global Sports – Nielsen
Streaming Wars
Premier League extends Canal+ broadcast deal for three more years - SportsPro Media
NENT pockets Premier League rights in five more countries - SportsPro Media
MTV to broadcast La Liga across Indian sub-continent - SportsPro Media
Sportway expands into central Europe with Czech Ice Hockey Association live streaming partnership
Sinclair bids for NBC Sports Networks: sources
Gambling
Sportradar Launches New Product That Will Integrate Actual Live Betting into Broadcasts
Drew Brees Joins PointsBet as Brand Ambassador, Gets Equity Stake in the Sportsbook
XB Net and BoyleSports Renew Existing Distribution Deal - GamblingNews
esports & Gaming
U.S. Department of Justice opens antitrust inquiry into Overwatch League's soft salary cap, 'competitive balance tax' | Dot Esports
Game Over: Chinese Company Deploys Facial Recognition to Limit Youths’ Play
Content
NBA turns up Tencent Music Entertainment collaboration - Insider Sport
LaLiga to air playoff doc, LaLiga Rise | News | Broadcast
Social & Marketing
The NFL jumps to Twitter Spaces after initial Clubhouse partnership - The Verge
Detroit Pistons Team Up with TikTok Resumes to Find Big Sean’s Intern
Deals
Endeavor China Acquires Sports Agency Mailman Group - Variety
American Flag Football League Launches Investment Campaign For Fans And Players
Golden Age of Sports M&A to Take Place Over Next 24 Months – Sportico.com
Student Athletes
Degree is quick to partner with college athletes that can now monetize | Marketing Dive
Crypto
UFC lands ‘US$175m’ Crypto.com fight kit sponsorship - SportsPro Media
Monumental Sports partners with local artists on Capitals and Wizards NFT collections - The Washington Post
NBA rumors: Daryl Morey's NFT buy sparks Ben Simmons trade buzz | RSN
AR & VR
T-Mobile Teams With MLB to Develop New Augmented Reality App, 5G Player Cameras for 2021 Home Run Derby
How Smart Glasses Are Creating a View to the Future
AI
MLB Taps Pixellot’s Live Streaming Solutions for Draft League, Appalachian League Broadcasts
Data
LNB aligns with Sportradar for data and distribution rights deal - Insider Sport
Partnerships
RBC becomes Global Ryder Cup Partner | www.sportindustry.biz
Cannabis in Sports
I'm an addiction doctor. Let Sha'Carri Richardson compete – and stop testing athletes for cannabis
Covid
Long Reads
The Billionaire Playbook: How Sports Owners Use Their Teams to Avoid Millions in Taxes — ProPublica
The Business School Lesson at the Tour de France - WSJ
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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