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Sports Tech Live - Issue #134

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
Piracy is an ongoing issue in the world of sports and Italian authorities shut down 600 sites that were streaming Euro 2020 content from Europe to users around the world.
End users now face a fine of up to €1,32 euro each, which is a very big difference from previous efforts to shut pirates down.
Typically it is the operators that face the consequences of being caught but with IP addresses being registered end users now face an anxious wait to see if they will be getting a fine in the post.
Piracy takes a lot of money out of the sports market and into the black market, which impacts the entire economy of sports.
While news like this is welcome for the industry, will it solve the issue long term?
It might just encourage more sites to pop up to fill the gap in the market and with users now looking like they might face fines, will the VPN market get another reason to grow even further after a boom over the last few years.
Have a great sporting weekend,
Will

Streaming Wars
End users to face fine as Guardia di Finanza shuts down 600 pirate football sites – Digital TV Europe
NBC’s Peacock to live-stream Olympics gymnastics, track & field, and U.S. men’s basketball in Tokyo
Univision to launch global streaming service in 2022 - SportsPro Media
AFC agrees media rights deal with True in Thailand | Football | News |
Gambling
Canada Single-Game Sports Betting Bill Passes Parliament
Genius Sports Strikes Betting Data and Broadcast Deal With Argentine Soccer League
Betting bullets - Online sportsbook launches from Nationals Park; retail shop to follow
Unibet strikes first US motorsports partnership with NASCAR team | EGR North America | US and Canadian online real-money and social gaming industry insight
esports & Gaming
GEN.G and IMG Academy announce VALORANT summer esports camp - Esports Insider
BLAST renews, expands Douyu deal – The Esports Observer
NTT saddles up for Tour de France digital twin
Overwatch League’s University of Hawaii Internet Tie-Up Cost $80,000 – Sportico.com
Andbox expands into mobile esports with Call of Duty: Mobile team
Ralph Lauren enters esports with G2 partnership - SportsPro Media
Content
Deals
Electronic Arts buys mobile game studio Playdemic for $1.4 billion – TechCrunch
Catapult pays US$40m for video and data analytics firm SBG - SportsPro Media
Wayne Gretzky, Steve Nash and Dustin Johnson invest in new National Lacrosse League team
Steph Curry’s New Firm Invests in Pay-Equity Company - Bloomberg
Quarter4 closes round of seed funding after raising $1.6m | Sports betting | iGaming Business
Slinger Bag Acquires Foundation Tennis | SGB Media Online
JPMorgan buys stake in Patriots owner Robert Kraft’s sports-data company
Marketing & Social
MLB makes push for Gen Z fans via TikTok influencer contest - The Washington Post
Women in Sports
Zwift to sponsor new women’s Tour de France in 2022 | Cyclingnews
Changing Fan Habits Mean Millions for Women’s Sports, Study Finds – Sportico.com
W Series introduces new team structure from this season
‘We don’t take this for granted’: The Black women reppin’ the Jordan Brand in the WNBA — The Undefeated
LPGA gets new data and analytics platform in expanded KPMG deal - SportsPro Media
Crypto
MLB claims crypto first with FTX sponsorship deal - SportsPro Media
Canadian Elite Basketball League Offers BTC as Salary Payment to Players
Soccer clubs embrace cryptocurrency, but fans are divided | Reuters
Nascar Driver Landon Cassill To Be Paid Entirely in Crypto - The Street Crypto: Bitcoin and cryptocurrency news, advice, analysis and more
Hardware & Wearables
Peloton Plans Armband Heart-Rate Monitor in Wearables Push - Bloomberg
Kinexon Partners With Shorts Maker Strive for Muscle Recovery Analysis
Sponsorship
Aston Villa bag OB Sports sleeve sponsor deal - SportsPro Media
Ferrari, Amazon's AWS enter agreement on data | Reuters
Liverpool full list of sponsors and next FSG move after Kodansha deal - Liverpool Echo
NBA China agrees sponsorship deal with Xiaopeng Motors | SportBusiness
Retail & eCommerce
Student Athletes
NCAA president Mark Emmert pushing for interim NIL guidelines by July 1 - The Athletic
The Supreme Court Sides With NCAA Athletes In A Narrow Ruling : NPR
High school sports will feel the impact of NIL changes. For some, that’s cause for concern. - The Washington Post
Best of the Rest
Major League Baseball App Lawsuit Jury Rules against MLBAM – Sportico.com
Brooklyn Nets owners will use character, not credit scores, for $2.5 million loan program that helps Black businesses
New Orleans Saints RB Alvin Kamara now advising NASCAR on growing fan base
From Packs To Pitches: Global Lay's® Replay Program Gives Packaging A New Purpose With Sustainable Football Pitches
La Liga reveals record €5.045bn income for 2019/20 season - SportsPro Media
XFL players to get pennies on the dollar for what they are owed – The Athletic
Liverpool star Thiago hates modern football & reveals his opposition to VAR | Goal.com
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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