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Sports Tech Live - Issue #132

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
From the community this week, is the announcement of the Techstars SportsTech Indy new cohort announcement.
A few weeks ago I spoke with Andrew Hippert the Program Manager and got a sneak peak at the upcoming batch.
There are some great teams across a number of important subcategories of Sports Tech that we cover here each week.
I’m delighted that and Irish and Northern startups are part of the cohort this year following on from last year having Irish representation as well.
I will hopefully be working closely with the teams this year to share news and insights into the businesses as they progress through the program which kicked off this week with Mentor Madness!
Apples WWDC developer conference this week and they unveiled a FaceTime integration for watch together features called SharePlay.
The service will allow friends and families to watch content in sync with each other with a number of sports apps included in the initial release when iOS 15 launches in September.
Apple might not have entered the sports streaming wars as of yet but this is a fantastic way to enter the market and leveraging the live sports content of others to be consumed in the Apple ecosystem.
They also announced that non Apple device owners can now join FaceTime calls but I don’t think these users will be able to enjoy the SharePlay services.
A story I forgot to share a couple of weeks ago is Livescore’s acquisition of Champions League rights for the Irish market.
This is a non-exclusive agreement with national broadcasters share a portion of the games and subscription service BT Sports retaining all games.
It remains to be seen what the presentation of the games will be like, but since the service will be free I would expect it will come without a studio presence with pundits and analysis.
Dublin is somewhat of a hub for out of stadium commentary which has become widely adopted since covid, where commentators are essentially in a booth commentating over the live feed.
I have spoken at length about non exclusive rights deals and I expect it to continue, especially with app services getting some rights with traditional TV companies providing a more polished offering.
Have a great sporting weekend and enjoy EURO 2020 which kicks off this evening!
Will

Community Highlights
Introducing The Techstars Sports Accelerator Powered by Indy Class of 2021!
NBC Olympics Selects Amagi to Provide UHD Cloud Playout for Tokyo Olympics Coverage on Olympic Channel | Amagi
Streaming Wars
Apple’s SharePlay platform offers watch together options for ESPN+ and Paramount+ - SportsPro Media
How LaLiga-Relevent Sports partnership in US led to record $1.4bn ESPN media rights deal | SportBusiness
In Floyd Mayweather vs. Logan Paul, Only Knockout Was to Showtime Streaming Service - WSJ
Floyd Mayweather vs. Logan Paul: For the Money and the Clicks - WSJ
Ice Cube's Big3 basketball league signs media rights deal with Triller – here's what it means
FloSports pockets exclusive UCI rights in four-year streaming deal - SportsPro Media
BT Sport to broadcast Ligue 1 Uber Eats for further three seasons
Sinclair reportedly raising $250 million for their Bally Sports streaming service
The Indy 500 delivered its best TV rating since 2016. Here's what that means.
What LiveScore Buying The Irish Champions League Rights Means For You | Balls.ie
Las Vegas Sands Brought to Macau Court over $12B in Damages - GamblingNews
North Carolina Sports Betting Bill Expected to Advance in June - GamblingNews
UFC's Francis Ngannou Partners with Crypto Casino Stake.com
esports & Gaming
EA: Gaming giant hacked and source code stolen - BBC News
EA confirms hackers stole FIFA 21, matchmaking servers, and Frostbite source codes | GINX Esports TV
Inside The ‘World’s Largest’ Video Game Cheating Empire
Reading FC joins forces with Rival to launch Royals Esports platform - Esports Insider
CoD League commissioner caught trying to shutdown Adderall discussion live on The Flank podcast | GINX Esports TV
Cinemark partners with Mission Control to bring esports to theaters - Esports Insider
FaZe Clan: Gaming, e-sports streaming giant is changing the industry - Sports Illustrated
Content
New Simone Biles Docuseries Will Debut on Facebook Watch June 14 – NBC Boston
NBA Players Association Strikes Content Deal With 9 Story Media Group – Deadline
Ariel Helwani pay-cut offer symbolizes ESPN’s startling new reality
Michelob Ultra celebrates return to live sports with sweepstakes | Marketing Dive
Athletes
Senators agree on need for a national standard for college athlete compensation
Cruz presses NCAA president on transgender athletes and championship boycott threat
NFL, NFLPA will provide funding for research into pain treatment, including medical marijuana 
'Sticker shock': 49ers rookies warned about Bay Area housing cost - San Francisco 49ers Blog- ESPN
[PRO] SPORTS ASSEMBLY NAMES LEAGUEAPPS AS OFFICIAL YOUTH SPORTS PLATFORM PARTNER - LeagueApps
Letesenbet Gidey Shatters the 10,000-Meter World Record Two Days After Sifan Hassan
Sports
NFL seeking partner city for regular season games in Germany - SportsPro Media
Spain: Sports world needs to prevent not just respond to sexual harassment
The USFL, Long After Notorious 1980s Meltdown, Will Attempt 2022 Comeback With Fox Sports – Deadline
Data shows NBA injuries up in condensed season
Partnerships
Messi signs new five-year deal with Hard Rock International - SportsPro Media
Hyperice Named Official Recovery Technology Partner by League of Legends Pro League
SKYWORTH Announces Brand Partnership with World-leading Football Club Juventus to Support its Global Expansion Plan
Deals
CVC serves up $600m global tennis merger as ATP and WTA eye match-up | Business News | Sky News
FanCode funding: FanCode gets $50 million funding from parent Dream Sports - The Economic Times
Liteboxer, the Peloton of boxing, raises $20 million Series A – TechCrunch
E1 Series gets Saudi state investment as it announces launch - SportsPro Media
NFL’s Richard Sherman Teams Up With HealthTech Company Nurosene To Shed Light On Mental And Brain Health
Hardware & Wearables
Premier League VAR to use ‘thicker lines’ to judge offside next season - The Athletic
Crypto
San Jose Sharks Become First NHL Team to Accept Crypto Payments
Fans
Manchester United to create fan advisory board, fan share ownership scheme
Olympics
Olympic organizers say visitors will not be tracked by GPS in real time | The Japan Times
Olympics latest: UK's Johnson tells Suga he supports Tokyo Games - Nikkei Asia
Best of the Rest
NBA asked Nets to stop using Giannis Antetokounmpo countdown clock - NetsDaily
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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