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Sports Tech Live - Issue #130

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Amazon had the cheque book out again, this time they acquired MGM.
While it’s not sports-related, I am sure there is some sports content in the back catalog of 4,000 movies and 17,000 TV shows. All that IP will accelerate Amazon Prime’s content package and keep users signed up or will attract new sign-ups.
MGM does have deals with other competitors so it will be interesting to see what happens when those deals come to a close. You would expect Amazon to make them Prime exclusive.
Amazon has some of the deepest pockets out there and they have made their intentions known about being active in the content space.
Sports is next on the hit list, while they have spent big on NFL and Premier League rights in recent weeks, it’s only the tip of the iceberg.
Paddy Power, the person not the company, has launched a new sports trading platform called ASX.
They have done two successful crowdfunding campaigns in the last few months.
The concept is quite similar to the Football Index (who filed for bankruptcy in recent times) in that you buy a player or team and their value might go up or down based on their performance.
ASX will target the US market, which is much better suited to a fantasy/stock market platform than the UK.
They are also looking at using partnerships with US sports teams as a way to enter the market which will help them save some marketing spend trying to compete with all the other sports betting companies looking for new player signups.
There is a great article below from Wired on Google’s DeepMind partnering with Liverpool to use AI for on pitch analytics.
Have a great sporting weekend,
Will

Streaming Wars
Amazon Buys MGM for $8.45 Billion; Jim Cramer Says Sports Are Next - TheStreet
A-League confirms 'AUS$200m' rights deal that sees Paramount+ launch in Australia - SportsPro Media
MotoGP™ extends partnership with Facebook | MotoGP™
Antenna TV secures World Cup rights
TikTok to live stream Extreme E’s Senegal race - SportsPro Media
MAX Sports renews LaLiga rights deal – Digital TV Europe
Gambling
The Associated Press Bets On Sports With FanDuel Partnership
NBA Unveils NBABet Initiative With Betting-Focused TV Show, Social Handles
Dish teams up with DraftKings for Boost Mobile partnership - CNET
William Hill opens first stadium sportsbook at DC’s Capital One Arena - iGaming Business
Betting start-up ASX raises €500,000 in speedy crowdfunding
esports & Gaming
Candy Crush, Pokémon Go and Call of Duty: How mobile gaming grew so big - The Washington Post
Caster puts on disguise, does "worst CSGO cast of all time" to protest poor pay | GINX Esports TV
Co-streaming, The New Problem For Streaming Esports - The Dales Report
Kit Kat Extends LEC Partnership Through 2023, Becomes LCL, ERL Main Partner – The Esports Observer
Nintendo is Bringing Super Smash Bros., Splatoon 2, And Mario Kart 8 to High School Esports With New Partnership - IGN
Content
The Unlikely Rise of Steve Bennett's The Sports-Casters, a Cult-Hit Sports Media Podcast - Sports Illustrated
Netflix in search of executive to oversee gaming expansion - source | Reuters
Deals
Shaquille O'Neal Invests in At-Home Fitness Startup MAXPRO
Sports Memorabilia Platform Collectable Announces Additional $5.5 Million in Funding As Part of Series A Round to Expand User Base And Support Product Expansion
City Football Group named as joint venture partner for Co-op Live - SportsPro Media
Aser Ventures acquires stake in TikTok marketing agency Creed Media | Digital | Music Week
Startups
Comcast SportsTech Demo Day
Rival Advisory Board Includes Execs from New Balance, Barstool Sports – Sportico.com
Women in Sports
Naomi Osaka Says She Won’t Talk to Journalists at the French Open - The New York Times
Fifa identifies broadcast as women’s football’s potential growth area | SportBusiness
WNBA, PointsBet strike sports betting partnership
Student Athletes
Legal concerns have impeded NCAA's effort to enact name, image and likeness legislation by July 1 - CBSSports.com
Partnerships
The NFL partners with VLAST to better manage over 1,000 player activations
U.S. Soccer, MLS-owned Soccer United Marketing parting ways after nearly 20 years
IG Prime sponsors Rosberg X Racing - FX News Group
Leicester City strikes shirt sponsorship record deal with FBS
Milwaukee Bucks Name Motorola as Official Jersey Patch Partner | Milwaukee Bucks
Lions marks latest rugby move for Dove Men+Care | SportBusiness
ASM Global Partners with Mobilitie to Deploy 5G Across International Venue Portfolio | Business Wire
Hardware & Wearbles
Peloton to invest $400 million to build its first U.S. manufacturing facility in Ohio
US Open to use Hawk-Eye line-calling technology on all tennis courts for first time
Can Hawk-Eye end offside farce? | Sport | The Times
MSU’s Athlete Engineering Team uses wearable tech to study performance, prevent injury - The Dispatch
AI
Now DeepMind is using AI to transform football | WIRED UK
Burnley hands academy trials to two players using artificial intelligence - Sportstar
Best of the Rest
Gammons: The injury epidemic is robbing baseball of its stars, and its causes run deep – The Athletic
Visa opens a new path for former NFL players: as Fortune 500 executives | Fortune
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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