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Sports Tech Live - Issue #129

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Our Reddit community has tripled in the last 3 months, from a very most 185 to over 600. You can check it out here:
https://www.reddit.com/r/Sports_Tech/
La Liga have had a very busy week signing up new rights deals across Europe and the US.
For a long time I have argued that La Liga should look to change its US partner as its availability in US households is only 14 million, while the Premier League is (or at least was until streaming showed up) available in 114 million.
That sheer scale difference has been an unmovable obstacle for La Liga as they look to the US for growth.
After posting last week’s newsletter, the story broke of La Liga buying out BeIN for the final three years of their deal.
They have this week announced an 8-year deal with ESPN.
The majority of games will be on ESPN+, the streaming service but I would expect major games to be on ESPN as well as La Liga will look for massive growth under this new deal.
ESPN+ subscribers are at about the 13 million mark, which is under what BeIN can provide, but when you add in ESPN cable TV channels, you have an immediate increase in distribution.
When you add in coverage and highlights being available to Sports Center the defacto sports news show in the US, the increase in awareness in the general public will be massive.
It’s a shame peak Messi and Ronaldo weren’t on ESPN and as I think those two would have captured the imaginations of US fans who are currently lukewarm on soccer.
The next 8 years promise to be massive for La Liga in the US.
Have a great sporting weekend,
Will

Reddit Community
Sports_Tech • r/Sports_Tech
Streaming Wars
La Liga switches U.S. broadcast rights to ESPN with 8-year agreement - Chicago Sun-Times
Disney in Discussions With NFL for ‘Sunday Ticket’ Franchise, Renews MLB Deal
F1 and Bundesliga rights form basis of Nent’s Dutch launch - SportsPro Media
DAZN keeps hold of LaLiga rights in Germany, Austria | SportBusiness
LaLiga teams up with Microsoft to digitally transform football globally and reimagine a new era in sports - Stories
La Liga rights stay with BeIN in France until 2024 - SportsPro Media
Buzzer signs with NBA, NHL and PGA Tour in quest to reinvent live sports landscape - Axios
Yahoo Sports Expected to Continue Streaming NFL Games
Sportradar and NBC Sports Regional Networks expand data and content deal
Inaugural Extreme E X Prix draws global audience of 18.7 million | Racing Life News
Lakers-Warriors play-in game averages 5.618 million viewers, most for an ESPN broadcast since 2019 WCF
Gambling
NBA Sports Betting Show To Launch in Partnership With Turner, BetMGM – Sportico.com
McLaren Racing - McLaren Racing announces new partnership with Entain brands, PartyCasino and PartyPoker
Betway Becomes Official Sports Betting Partner of the NHL
'How a $10k poker win changed how I think' - BBC Future
BetMais secures Oddin partnership - Esports Insider
esports & Gaming
Fortnite Announces the NBA Crossover Event: EVERYTHING You Need to Know | Tech Times
Logitech G and partners to host an Esports tournament for Disabled Gamers - Fan Engagement and Gaming Experience Platform
South Korea Proposes Law To Protect Esports Players
Dominic Calvert-Lewin named Semper Fortis Esports ambassador
Honor of Kings 2021 World Champion Cup to offer a prize pool of $7.7 million
Collegiate Rocket League: the pipeline to pro is already here - The Dales Report
Ninja says he has no intention of playing 'Fortnite' competitively
Riot and Spotify Announce League of Legends Esports Podcast
Content
MLS Will Showcase Its Young Talent In The Inaugural MLS NEXT Cup
Arizona Hires Digital Production Co. to Gain Recruiting Advantage – Sportico.com
Deals
In a Deal With Discovery Hatched in Secret, AT&T Sheds Its Media Business - The New York Times
Inter Milan confirm ‘€275m’ Oaktree Capital financing deal - SportsPro Media
KB Partners Secures $64 Million for Sports Tech Investments
Boston’s Jock MKT, a trading platform for fantasy sports, raises $10 million - The Boston Globe
Endorsement Marketplace Icon Source Secures Funding To Prep for NIL – Sportico.com
Mark Cuban, other investors, bet $250,000 on GRIND, a company that makes basketball shooting machines
Marketing & Social
Mtn Dew nets audio activation with basketball-themed podcast | Marketing Dive
Future of Media: Gaming resurrection, Duck Floc talk, 3D audio ads | The Drum
Crypto
Manchester City to Release NFT Collection Marking Premier League Title - CoinDesk
Hardware & Wearbles
Garmin Smartwatches to Integrate Blood Test Results From InsideTracker
Google Taps Samsung to Co-Develop Wear OS, Fitbit to Debut New Smartwatches | WIRED
Data
LiveScore signs up Cristiano Ronaldo as global ambassador - Insider Sport
Patrick Mahomes’ WHOOP Data: Quantifying the Strain of an NFL Season
Tech firm Genius Sports wins data partnership with NBA's Basketball Africa League
AR & VR
Virtual reality offers unique Final Four experience - News - Welcome to EUROLEAGUE BASKETBALL
I/O 2021: Google adds animated athletes to AR search | Technology News,The Indian Express
Startups
OCTAGON HBCU CAREER ACCELERATOR PROGRAM | Octagon
5G
Verizon tests how 5G & edge compute can bring hockey fans real-time stats in arenas | About Verizon
Best of the Rest
New professional sevens league in North America - Rugby World
Hudson Valley Renegades improvise after videoboard meltdown | MiLB.com
'No two trees are alike': Major leaguers find that their bats may have been holding them back – The Athletic
Tokyo doctors call for cancellation of Olympic Games due to COVID-19 | Reuters
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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