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Sports Tech Live - Issue #128

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
This week I spoke with Andrew from Techstars Indy about the teams that will be in this years cohort of sports tech companies! It looks like an amazing batch of companies and we will be able to share details with you in a couple of weeks!
The Premier League announced this week that the existing agreement with Sky Sports, BT Sports, Amazon and the BBC for UK rights.
As I reported a few weeks ago the usual auction process was not used this time around and needed government support to be allowed to happen this way.
Clubs were fearful of a drop in the size of the deal so were pushing for a roll over of the deal.
This deal will run for the usual 3 years from 2022 - 2025.
The previous deal to the current cycle showed a 10% dip from its previous high.
Rights had been on a massive growth streak, but that has now slowed considerably.
It’s still massive money obviously and it gives clubs financial stability after a year of hurt.
The BT Sport lunch time kick off will switch to an evening slot after multiple managers have had an issue with it after playing a midweek evening match in UEFA competitions.
The EFL are getting more money in this deal than before but there is still issues around the redistribution of these bumper rights deals to the rest of the football pyramid.
The Premier League have been busy tying up deals for the 2022-2025 cycle around the world but as of yet there is no sign of them going solo and launching a Premier League OTT platform in any market.
With the explosion of live streaming in the last 18 months, I think they simply have to launch a test case in some market for this next cycle as starting it in 2025 will put them miles behind in perfecting the technologies and offering to fans.
Have a great sporting weekend,
Will

Streaming Wars
Premier League TV rights: Broadcasters agree to roll over existing deal - BBC Sport
Amazon and WNBA strike multi-year streaming deal - The Verge
Lions returns to free-to-air TV as Channel 4 finalises deal | SportBusiness
National Women’s Soccer League and iHeartMedia Kick Off the 2021 Season With First-Ever Live Audio Streaming Coverage of League Games
ProWire, Lightning partner to stream real-time audio channels | NHL.com
PGA Tour gets over 90 percent of revenue from TV deals with LPGA, per court docs - The Athletic
Premier Lacrosse League 2021 Broadcast Schedule Features 23 Peacock Exclusives In Final Year Of NBCUniversal Deal
Network4 becomes Bundesliga broadcaster in Hungary in long-term deal | SportBusiness
PGA Championship Will Feature Live Drones, Wind Analysis, 4D Replays
Gambling
Wynn Resorts to Merge Digital Gambling Business Into SPAC in a Bet on Its Value | Barron's
PointsBet agrees acquisition of Premier Turf Club to enter US horse racing market - SBC Americas
Simplebet and INTRALOT launch real money betting on NBA and MLB in Washington DC and Montana - SBC Americas
esports & Gaming
First Esports Org, Astralis gets listed on US Stock Market- – Lokkythegamer
Ninja reveals he made $5m a month from Fortnite's creator code at his peak | GINX Esports TV
Tony Hawk joins esports and gaming company GameSquare as advisor | Metro News
Epic Games strips Clix of his Fortnite creator code over inappropriate tweet
Are esports a sport or a media product?
Content
WSJ News Exclusive | The Athletic Halts Merger Talks With Axios, Eyes New York Times
Canadian Elite Basketball League Recruits WSC Sports for Automated Video Highlight Creation
Student Athletes
N.C.A.A. Chief, Pressured by State Laws, Pushes to Let Athletes Cash In - The New York Times
NCAA president Mark Emmert wants new NIL rules in place by July 1: Report - The Athletic
Secret Learfield IMG Reports Show What Company Nets From Schools – Sportico.com
Sponsorship
HEINEKEN USA To Be Exclusive Import Beer and Hard Seltzer Partner of the Miami Dolphins and Hard Rock Stadium
Deals
Recast raises $8.2m to grow OTT platform in investment round - Insider Sport
Sportradar acquires InteractSport to bolster cricket offering - SportsPro Media
A sports media start-up aimed at elevating women's sports coverage has raised $3.5 million and attracted some of the biggest names in the pros
Washington Capitals star Alex Ovechkin becoming investor in NWSL's Washington Spirit
RealFevr Announces A Series A Investment Round Of €2.2M With The Participation Of Moonrock Capital And Morningstar Ventures - TryNaija
Crypto
Argentina becomes first national team to launch fan tokens via Socios.com | SportBusiness
Preakness is 1st horse race to make digital souvenir NFTs
Olympics
Japan Extends Emergency Measures Before Tokyo Olympics - The New York Times
Hardware & Wearables
German Tennis Federation Approves Wingfield Smart Court Technology
Austin FC and Q2 Announce the Austin FC Dream Starter Competition | Austin FC
The Super League
Premier League breakaway clubs fined for role in Super League, Uefa confirm | The Independent
Appointments
Scudamore joins Monterosa board |
Best of the Rest
‘We’re getting Justin Fields’: An exclusive look inside the tension, elation of Bears’ draft room – The Athletic
Yankees aren't alone in struggling to score as MLB's new baseball seems to have backfired – The Athletic
Inside the mysterious world of missing sports memorabilia
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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