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Sports Tech Live - Issue #126

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
BT Sports might be up for sale in the UK which could make for a very interesting bidding war between the big tech companies looking to enter the sports space in the UK like Amazon, DAZN and Disney+ as well as traditional broadcasters like ITV.
BT are a broadband and 5G provider in the UK and it looks like they are looking to double down on that part of the business.
They are considering all options in a potential sale, full take over, joint venture, partial sale.
For tech companies like Amazon and DAZN it provides a great way to enter the UK market with an existing infrastructure and subscriber base.
After Sky was acquired by Comcast it would make sense for BT to look to inject new capital in order to compete.
Elsewhere Aaron Rodgers launched the IMDB for the sports world: https://www.osdbsports.com/
It lists traditional sports stats as well as contracts, endorsements, investments, charities fan mail addresses and for paid users the contact details of their representatives.
Rodgers has been extremely active in investments off the field in recent years and you can check those out on his profile:
https://www.osdbsports.com/nfl/players/aaron-rodgers/0ce48193-e2fa-466e-a986-33f751add206#player-business
It only covers the NFL, NBA and MLB for now but you can easily see it translating to other sports as well but the details of player contracts in soccer are much more closely guarded than American sports.
Have a great sporting weekend,
Will

Streaming Wars
Amazon, DAZN Or Disney+ Could Launch U.K. Sports Streaming Revolution As BT Sport Considers Sale
Turner reportedly "likely" to land remaining NHL rights as NBC withdraws from the bidding
Streann Media Redefines Sports Streaming With The Launch Of Panam Sports Channel
Sky Sports extends Super League TV deal for a further two seasons | Rugby League News | Sky Sports
Sports streaming specialist Phenix scores $16.7M in new funding | FierceVideo
Marvel, ESPN Host NBA Game With Avengers Story - Variety
Gambling
Online bookmaker Betway parent to go public in merger with acquisition firm | Reuters
Soccer-UEFA investigating Ibrahimovic's alleged ties to betting company | Reuters
esports & Gaming
Huya agrees five-year, £224m broadcast deal for Chinese League of Legends
TJ Sports and Huya $310M League of Legends deal is just another Tencent power move - Esports.net
HyperX named peripherals partner for Red Bull Racing Esports - Esports Insider
ESL and Intel renewal long-term partnership, both parties look to invest $100m in esports - Esports Insider
[CLIP] Shaq brings General Auto and NRG’s Rocket League team together for historic move | GINX Esports TV
LaLiga, Eredivisie agree licensing deals with mobile game developer FTG | SportBusiness
Street Fighters launches fragrance collaboration with Davidoff | GINX Esports TV
Suitcase manufacturer TUMI launches esports bag collection - Esports Insider
Content
Clubhouse is partnering with the NFL for draft week programming - The Verge
Bob Costas Returning to HBO for Interview Series
Marketing & Social
Reddit And The NBA Announce Their First Content And Ad Sales Partnership
Social media blackout: UEFA joins English football’s social media boycott - The Athletic
Eagles agree to multiyear partnership with rising tech start-up LifeBrand
Athletes as Marketing Partners: The New Digital Media Imperative
LDNUTD - LDN UTD AND THE RIO FERDINAND FOUNDATION LAUNCH UTD AGAINST RACISM
Deals
Gamasutra - EA has completed its $2.1 billion Glu Mobile acquisition
Jay-Z Invests In Fitness Company That Promotes At-Home Workouts
Impact Biosystems Closes $4.5m Series Seed for Active Recovery Tech | Business Wire
NBA Hall of Famer and Global Philanthropist, Dikembe Mutombo and Partners, to Invest US$1 Billion in Ethical Mining Projects in Democratic Republic of the Congo to Support Electric Vehicles and Other Technologies USA - English USA - English
Appetize Leads Digital Payment And Cashless Trend Across 42 Ballparks, Including 5 New Major League And 10 New Minor League Baseball Stadiums
Crypto
NHL's New Jersey Devils ink marketing partnership with fan token platform Socios
Trevor Lawrence partners with Blockfolio, will have signing bonus placed into cryptocurrency account
'Bitcoin is the future': Chiefs’ Sean Culkin to become first NFL player to convert 2021 salary into crypto | Fox Business
Startups
Aaron Rodgers Just Launched the IMDb for Sports
The NFL & Skillz Mobile Game Developer Challenge - Skillz: Competitive Mobile Games Platform & Software
Retail & eCommerce
Nextiles develops sports performance smart thread technology | Apparel Industry News | just-style
What’s next for the Kobe Bryant brand after Nike split | Ad Age
NFL Draft
The Quarterback of the Future Will Be Overlooked By Everyone at the NFL Draft
Head Injuries
NHL paid $70.6 million in legal fees for concussion settlement that paid players $18.49 million – The Athletic
Covid
UFC's Dana White on Jacksonville Fight: 'Time to Get Back to Normal' - Rolling Stone
Wimbledon planning for 'minimum' 25% spectator capacity
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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