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Sports Tech Live - Issue #125

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
What a roller coaster of a week for European football.
The soccer (football) world was turned on it’s head as 12 major teams from 3 different leagues announced they were looking to form a break away league, circumventing the Champions League which is controlled by UEFA.
The timing was not a coincidence as UEFA have been working on new proposals for the Champions League that will come into effect for the 2024/25 season.
I am like a broken record here sometimes as the ultimate aim is for control over broadcasting and streaming rights.
The biggest teams want this control so they can monetize their fans directly.
The figures for number of fans a team has is always hard to get 100% accurate but according to Goal.com Real Madrid have 252 million fans around the world.
If they managed to get ownership of rights to go direct to fans, the upside is potentially massive to them.
It goes without saying that their goal would be to convert as many of those fans to a subscription model as possible.
To illustrate the potential lets assume Real Madrid set their per game price at $1 and manage to get 20% of their fan base to subscribe, that would generate $50 million per game!
Extrapolate to that to an entire season and the revenues for 50 games on average and its $2.5 billion from just their streaming rights!
The potential upside is massive and with guaranteed games against other high profile teams every season the fee would likely be larger than $1 per game.
This is not over in my opinion and with UEFA rumoured to be working with an investment firm to increase the money on offer to Champions League teams in a direct response to the JP Morgan financed Super League, it is likely these 12 teams will still benefit long term.
The reason there was such outrage from fans and TV pundits was the distinct lack of competition.
It is ingrained into soccer that you qualify for tournaments based on sporting merit, this removed that and created a closed shop model more akin to the NFL than any soccer tournament.
Its clear to see the motivations for such a break away league and to me at least it is clear that this will be revisited in the future as those motivations will still exist.
Have a great sporting weekend,
Will

The Super League
The Super League Is Dead. Here’s What Sports Learned. - WSJ
How the Super League Fell Apart
UEFA Weighs $7 Billion Centricus Deal to Stop Super League - Bloomberg
Streaming Wars
NFL RedZone is coming to Hulu’s live TV service in time for the 2021 season - The Verge
Young Audience Flees TV, Creating an Uncertain Future for Sports
Is Snoop Dogg’s Triller Fight Club the New Wave of Sports Entertainment?
beIN Sports acquires broadcast rights to debut Extreme E season in MENA region
TikTok to stream Britain's Billie Jean King Cup tie v Mexico
Gambling
A boutique, brainy vision of fantasy baseball, from an Adams Morgan apartment
Betting-Centric Bulls Vs. Hornets Game Coming To NBC Sports Chicago Plus Viewers Tonight
DraftKings partners with streaming service Sling TV to launch sports betting channel
DraftKings adds martial arts betting deal with Professional Fighters League
esports & Gaming
English Premier League Partners With Tencent to Launch ePremier League China 
Olympics embraces esports with Olympic Virtual Series
Esports Fashion Group launches first Esports Fashion Week
Kansas City Pioneers’ Rocket League roster is bought out by Shopify Rebellion | GINX Esports TV
Content
PFL signs deal with Twitter, including training content, pre-fight walkouts, highlights and more
The NFL teams up with iHeartMedia to ‘supercharge’ its podcasts
ProWire Integrates into the Official NHL App
Marketing
Airbnb launches accommodation grants to support athlete travel costs
Deals
Overtime Raises $80 Million from Bezos, Drake to Fund Pro League, NFTs
Tom Brady and Salesforce Ventures pour millions into Class, a Zoom-friendly edtech startup – TechCrunch
Caesars completes $4 billion acquisition of William Hill
NFL data rights owner Genius Sports closes $1.5 billion merger
Kevin Durant scores huge return on Coinbase investment
Crypto
People Are Breeding Digital Horses, and Spending Real Money
Wilson Chandler Signs Virtual Shoe Deal With NFT-Based CryptoKickers – Sportico.com
What a Zombie Basketball Player From the 2026 Metaverse Has to Do With NIL and NFTs
Hardware & Wearbles
SIQ Basketball, Maker of First FIBA-Approved Smart Game Ball, Moves Out of Beta
AR/VR
Devils Sign VR Deal as Cognitive Training Takes Off in Pandemic
Data
NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans
Olympics
Head of Tokyo Olympics again says games will not be canceled
Long Reads
Ari Emanuel Takes on the World
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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