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Sports Tech Live - Issue #123

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Another bumper week for sports tech companies fundraising!
Thank you for the positive feedback on the “ETF”.
To clarify it is not a real ETF and you can’t in vest in it! :)
It is just for fun and doesn’t constitute financial advice!
At the time of writing it is up just over 3%. I won’t mention it each week but I will be improving it and updating it throughout the year as it is a great indicator of the power behind SportsTech.
There are a couple of stories below about esports organisations looking to go public this year so those would be prime additions to the ETF.
LaLiga hosted their first live game on Twitch for Spain only on Wednesday night which goes to show their willingness to be proactive with innovation and new platforms. I would expect others to follow.
This week I spoke with Fernanda and Tomer from Collosseum Sports Tech in Tel Aviv. They had just finished a meeting with sports teams to discuss all things sports tech innovation and the challenges sports are facing. I got a nice ride along tour of Tel Aviv.
They are running their 3rd cohort of their Sports Tech Management training program.
They have a world class roster of people who will leading the training over 5 weeks from the sports tech industry at large.
The deadline for applications is tomorrow and they were kind enough to offer a 15% discount for readers of the digest.
“Curious to expand your sports tech horizons? Check out Colosseum’s Sports Tech Management Executive program. With this round of modules, they will explore a variety of topics from every angle of the sports tech world to teach you how to re-imagine not only your team structure but also your company’s dynamic role in the sports tech ecosystem. In this rapidly changing industry, opportunities to bolster your knowledge and hear from your peers are crucial to success.
Register today using our special coupon code "tech15stars” here:
Have a great sporting weekend,

SportsTech Live ETF - Google Sheets
LaLiga turns to Twitch with league’s first live broadcast on the platform
WSJ News Exclusive | For Sports Fans Without Cable, Startup Pitches 99-Cent Game Snippets
Big3 will begin 2021 season on July 10, all games broadcast live on CBS
Fox files lawsuit against Flutter over FanDuel ownership stake as IPO looms
Bowlero Bowling Centers Team Up with Sports Betting Platform
Sony’s PlayStation5 named official console of NBA 2K League | SportBusiness
Esports Technologies IPO Could Raise up to $10 Million
Astralis Group announces intention to trade in US market - Esports Insider
FIFA pro and EA Sports’ manager jailed after disguising as old men to get COVID-19 vaccine | GINX Esports TV
Netflix filming 'Drive to Survive' season four, confirms show producer - SportsPro Media
Spotify acquires live audio app Locker Room creator Betty Labs to launch its own Clubhouse competitor - The Verge
NBA All-Star Carmelo Anthony Launches Inclusive Global Content Company, Creative 7 (EXCLUSIVE)
How Reddit scooped Steelers signing Bears lineman Rashaad Coward | RSN
UFC to integrate TikTok content into live broadcasts - SportsPro Media
Tonal Home Gym Raises $250 Million USD With New Funding for Series E
Motosumo scores $6M to spin up a challenge to Peloton – TechCrunch
Tiger Global just closed one of the biggest venture funds ever, with $6.7 billion – TechCrunch
Esports data platform GRID announces $10m funding round - Esports Insider
As working out goes virtual, Moxie raises $6.3M seed+ round led by Resolute Ventures – TechCrunch
Topps valued at US$1.3bn in proposed SPAC merger - SportsPro Media
Real raises $10M from Lightspeed, Megan Rapinoe and others to rethink therapy – TechCrunch
Meadowlark Media CEO John Skipper Announces $12.6M In Funding From Backers Including Wasserman, Michael Lynton, DAZN
IMG Arena acquires data collection, production, and tracking provider FlightScope Services
San Jose Earthquakes and PayPal confirm ‘US$20m’ stadium naming rights deal - SportsPro Media
Southampton FC Extend Partnership Deal With Blockchain Leader the Coingaming Group
Hyperice and U.S. Soccer Federation Launch Multiyear Partnership
Crypto Exchange FTX Secures Naming Rights for Miami Heat Arena for $135M
Mark Cuban: The Dallas Mavericks are thinking about 'turning our tickets into NFTs'
Tom Brady is launching an NFT company - CNN
Eli And Peyton Manning Plan ‘Legacy’ NFT Collection—Including Iconic Super Bowl Pass
How this U.S. Open champion is using data to improve his chances at the Masters
De Bruyne's new contract agreed after data analysts convinced him Man City were able to match his ambitions - and vice versa – The Athletic
T-Mobile to work with Everysight, Flow Immersive, Matsuko, others on 5G | Light Reading
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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