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Sports Tech Live - Issue #122

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports tech fans,
Seems like the end of Q1 was a busy period for closing on deals, more on those later!
Sportstech.live now has 1,200 users since the launch at the end of January, 99% coming from organic traffic which is awesome but I know a lot of you have checked out the site as well so thanks for the feedback and support along the way.
My analytics tell me that other than sports and entertainment, finance is a big area of interest of the site users so I thought what better way to use my newly learned Python skills (lockdown 3 project) than to build a SportsTech.Live ETF of publicly traded companies that I have covered over the past 26ish months of running this newsletter.
I scanned all 122 newsletters to find the companies mentioned and then cleaned the data to get the publicly traded companies.
I then put them into a spread sheet to make a dashboard of the companies selected.
In a previous life I was a stock trader trading my employers capital so building a balanced portfolio wasn’t really the goal, making money was!
So for ease of building a portfolio without having to pour over balance sheets and investment firms analyst reviews I decided to “invest” $100,000 in each of the companies.
I tried to mix the portfolio by adding companies that cover the main categories that we cover each week nalmely; Streaming, Gambling, Content, Gaming & eSports, Sports Brands, actual sport teams & organisations (Soccer, NHL, NBA, eSports, WWE, F1) and I even added a few sports focused SPACs
The ETF had a start date of the 31st of March and is currently up 2.08% with the biggest gainers so far being Nvidia, up 6.9% and Tencent up 7.3%.
Tencent are in the news below as they continue their push in to live streaming of sports
Demand for Nvidia graphics cards continue to surge among gamers, streamers, producers and crypto miners.
The biggest loser so far is Bally’s down 2.2% after a number of acquisitions in the digital space in the last couple of months.
It will be an interesting thing to monitor as more and more money comes into sports!
If you want access to the Google Sheets go here
https://docs.google.com/spreadsheets/d/1ALn2N3A9qkrAen0B2qF1Mq6kZx4BTNXcALzvxpATCi8/edit?usp=sharing
If you have any thoughts or ideas on companies to add to the “ETF” please let me know by replying to this email.
Back to the deals confirmed this week.
I reported a couple of weeks ago that the NFL were looking to sell data rights for $100 million a year after their bumper rights deal and they have signed a deal with Genius Sports for data for four years that will see the NFL take equity in the firm! Amazing move on both sides!
Dapper Labs the creator of NBA TopShots NFT’s have raised $305 million, with Michael Jordan, Kevin Durant, Will Smith and Ashton Kutcher among the investors.
Dream11 the Indian based fantasy gaming company has raised $400 million and is now valued at £5 billion!
Cameo the celebrity shoutout platform raised $100 million at a $1 billion valuation!.
Gloria the video scouting platform for soccer raised $3 million in a seed round and included Reddit co-founder Alexis Ohanian who is also married to Serena Williams.
There were other deals too which you can find below but what a fantastic week for sports tech.
Have a great sporting weekend
Will

SportsTech Live ETF
SportsTech Live ETF - Google Sheets
Streaming Wars
MLB and Tencent expand Chinese streaming deal to cover multiple Asian markets - SportsPro Media
F1's 2021 Bahrain opener breaks Sky Sports viewership records - SportsPro Media
New York Islanders and Nickelodeon team up for second-screen experience - SportsPro Media
1080 Media TV appointed host broadcaster for 2021 Transpacific Yacht Race
Gambling
New York Sports Betting Optimism Declining Amid Political Concerns
PGA TOUR Announces theScore Bet as an Official Betting Operator | Business Wire
DraftKings Steps Into The Ring With WWE
MLSE launches new 'digital arena' for Toronto Raptors and Maple Leafs | CTV News
MotoGP set for Amazon documentary series, says report - SportsPro Media
Deals
NFL Data Deal To Genius Sports As League Takes Equity Stake in Firm – Sportico.com
NBA Top Shot Maker Raises $305M, Investors Include Michael Jordan % Hollywood Stars
Dream11's valuation nears $5 billion on $400 million fund-raise - Times of India
Cameo Raises Another $100 Million, Celebrity Shout-Out Company Now Worth $1 Billion
Gloria Raises USD 3M in Seed Round
DraftKings acquires VSiN to expand content offering - SportsPro Media
RedBird Capital Partners agrees 'significant investment' in Liverpool owners Fenway Sports Group | Football News | Sky Sports
ClutchPoints makes strategic investment in Players Media Group
Eleven Sports acquires Aser Ventures sister company Team Whistle - SportsPro Media
Madison Square Garden Entertainment Acquires MSG Networks
Crypto, Blockchain & NFT's
Blockchain, Bitcoin and NFTs are the risky 'next generation of value creation' in sports – The Athletic
MotoGP NFTs - The first affordable Card Pack Just Sold Out! - Crypto DeFinance
Croatian Tennis Player Sells Part of Her Arm in NFT Experiment – Sportico.com
Professional Fighters League Launches Digital Fan Token With Chiliz
Partnerships
Ballogy Named Official Performance Analytics App of National Junior College Athletic Association (NJCAA) Basketball | Business Wire
The Peloton Verzuz Partnership: a Musical Celebration
AC Milan add BMW as premium partner - SportsPro Media
LAFC Announces FLEX Power Tools As Official Jersey Sponsor | Los Angeles Football Club
Red Bull Racing Honda and Oracle Partner to Elevate Formula 1 | TahawulTech.com
Hardware & Wearables
World Rugby, New Zealand Rugby, the University of Otago and Prevent Biometrics to undertake ground-breaking community rugby head impact study | World Rugby
Hyperice Named Proud Partner of the New York Yankees
STATSports Updates Sonra Athlete Tracking System
Pac-12, Fitbit and Stanford Medicine team up on COVID-19 research effort to help prevent spread of illness in student-athletes | Pac-12
Women in Sport
Fifa 2023 Women’s World Cup host cities and stadiums announced - SportsPro Media
N.C.A.A. Acknowledges $13.5 Million Budget Gap Between Men’s and Women’s Tournaments
Nationwide Joins NWSL as Official League Partner
Student Athletes
It’s Madness that We Don’t Pay College Athletes | By Chris Bosh
Best of the Rest
Champions League revamp: UEFA rules out making decision on future format until April 19 | Football News | Sky Sports
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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