Hey Sports tech fans,
Seems like the end of Q1 was a busy period for closing on deals, more on those later!
Sportstech.live now has 1,200 users since the launch at the end of January, 99% coming from organic traffic which is awesome but I know a lot of you have checked out the site as well so thanks for the feedback and support along the way.
My analytics tell me that other than sports and entertainment, finance is a big area of interest of the site users so I thought what better way to use my newly learned Python skills (lockdown 3 project) than to build a SportsTech.Live ETF of publicly traded companies that I have covered over the past 26ish months of running this newsletter.
I scanned all 122 newsletters to find the companies mentioned and then cleaned the data to get the publicly traded companies.
I then put them into a spread sheet to make a dashboard of the companies selected.
In a previous life I was a stock trader trading my employers capital so building a balanced portfolio wasn’t really the goal, making money was!
So for ease of building a portfolio without having to pour over balance sheets and investment firms analyst reviews I decided to “invest” $100,000 in each of the companies.
I tried to mix the portfolio by adding companies that cover the main categories that we cover each week nalmely; Streaming, Gambling, Content, Gaming & eSports, Sports Brands, actual sport teams & organisations (Soccer, NHL, NBA, eSports, WWE, F1) and I even added a few sports focused SPACs
The ETF had a start date of the 31st of March and is currently up 2.08% with the biggest gainers so far being Nvidia, up 6.9% and Tencent up 7.3%.
Tencent are in the news below as they continue their push in to live streaming of sports
Demand for Nvidia graphics cards continue to surge among gamers, streamers, producers and crypto miners.
The biggest loser so far is Bally’s down 2.2% after a number of acquisitions in the digital space in the last couple of months.
It will be an interesting thing to monitor as more and more money comes into sports!
If you want access to the Google Sheets go here
If you have any thoughts or ideas on companies to add to the “ETF” please let me know by replying to this email.
Back to the deals confirmed this week.
I reported a couple of weeks ago that the NFL were looking to sell data rights for $100 million a year after their bumper rights deal and they have signed a deal with Genius Sports for data for four years that will see the NFL take equity in the firm! Amazing move on both sides!
Dapper Labs the creator of NBA TopShots NFT’s have raised $305 million, with Michael Jordan, Kevin Durant, Will Smith and Ashton Kutcher among the investors.
Dream11 the Indian based fantasy gaming company has raised $400 million and is now valued at £5 billion!
Cameo the celebrity shoutout platform raised $100 million at a $1 billion valuation!.
Gloria the video scouting platform for soccer raised $3 million in a seed round and included Reddit co-founder Alexis Ohanian who is also married to Serena Williams.
There were other deals too which you can find below but what a fantastic week for sports tech.
Have a great sporting weekend