Hey Sports Tech Fans,
Well The NFL just locked down an 11 year deal with broadcasters at $110 billion!
It’s not quite the doubling on the previous deal with broadcasters but it sure is close.
Again the length of the deal is double or triple what we are used to in a European context but the size of the deal is phenomenal as well as its make up!
Any talk of having reached peak sports rights has been quashed at least from an NFL perspective for the next 11 years!
Everyone is participating in the party, CBS have the rights to the AFC, Fox the NFC, NBC has Sunday Night Football, ESPN has Monday night football and Amazon has exclusive Thursday Night Football which I mentioned rumours on a couple of weeks ago!
With all the major providers getting a piece of the action they all now have the ability to simulcast onto their streaming platform of choice!
CBS on Paramount+, Fox on Tubi, NBC on Peacock and ESPN on ESPN+. Amazon’s game will be streaming only, for now at least.
The games might also see more double productions akin to the CBS and Nickelodeon broadcasts earlier this year complete with Sponge Bob goalposts.
The Amazon deal came in at $110 million which is pretty much what I mused on a few weeks ago.
Streaming is a huge part of the deal with all players having games on their streaming services.
Over the last 5 years, streaming has grown year over year and it still has a long way to go.
In 2032 when the rights are up for negotiation again, will TV be the thing that’s added on? Will streaming be the main part of it, my intuition is yes!
Patriots owner Robert Kraft said on a conference call as chairman of the NFL media committee, “Over the last five years, we started the migration to streaming, Our fans want this option, and the league understands that streaming is the future.”
So the trend is clear streaming has grown to be a significant factor in this deal and will likely increase over the course of this 11-year deal.
The NFL was one of the last sporting organisations in the US to get on board with legalised sports betting (The Super Bowl has long been the biggest betting event in the US at both legal and illegal sports books) but the NFL will be working with broadcasters to integrate live odds into streams and linear TV broadcasts.
One component of the deal yet to be announced in the Sunday ticket package which covers all out-of-market games on Sunday. It is currently with DirecTV and has been the subject of lawsuits in the past.
My prediction is that one of the streaming services will pick this up. The question really comes down to who is willing to pay more after already having shelled out so much to get what they got?
ESPN+? Peacock? Tubi? Paramount+? Amazon Prime?
It’s anyone’s game but I will predict ESPN+ and Disney’s massive resources to capture the flag.
Elsewhere New York gets the ball rolling in terms of legalising sports betting.
Emily is back from odds.com with a March Madness betting prediction on what states will see wagered on the NCAA tournament.
Rich is back with another F1 story about their plans at adding more streaming to their offering!
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Have a great sporting weekend,