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Sports Tech Live - Issue #120

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Well The NFL just locked down an 11 year deal with broadcasters at $110 billion!
It’s not quite the doubling on the previous deal with broadcasters but it sure is close.
Again the length of the deal is double or triple what we are used to in a European context but the size of the deal is phenomenal as well as its make up!
Any talk of having reached peak sports rights has been quashed at least from an NFL perspective for the next 11 years!
Everyone is participating in the party, CBS have the rights to the AFC, Fox the NFC, NBC has Sunday Night Football, ESPN has Monday night football and Amazon has exclusive Thursday Night Football which I mentioned rumours on a couple of weeks ago!
With all the major providers getting a piece of the action they all now have the ability to simulcast onto their streaming platform of choice!
CBS on Paramount+, Fox on Tubi, NBC on Peacock and ESPN on ESPN+. Amazon’s game will be streaming only, for now at least.
The games might also see more double productions akin to the CBS and Nickelodeon broadcasts earlier this year complete with Sponge Bob goalposts.
The Amazon deal came in at $110 million which is pretty much what I mused on a few weeks ago.
Streaming is a huge part of the deal with all players having games on their streaming services.
Over the last 5 years, streaming has grown year over year and it still has a long way to go.
In 2032 when the rights are up for negotiation again, will TV be the thing that’s added on? Will streaming be the main part of it, my intuition is yes!
Patriots owner Robert Kraft said on a conference call as chairman of the NFL media committee, “Over the last five years, we started the migration to streaming, Our fans want this option, and the league understands that streaming is the future.”
So the trend is clear streaming has grown to be a significant factor in this deal and will likely increase over the course of this 11-year deal.
The NFL was one of the last sporting organisations in the US to get on board with legalised sports betting (The Super Bowl has long been the biggest betting event in the US at both legal and illegal sports books) but the NFL will be working with broadcasters to integrate live odds into streams and linear TV broadcasts.
One component of the deal yet to be announced in the Sunday ticket package which covers all out-of-market games on Sunday. It is currently with DirecTV and has been the subject of lawsuits in the past.
My prediction is that one of the streaming services will pick this up. The question really comes down to who is willing to pay more after already having shelled out so much to get what they got?
ESPN+? Peacock? Tubi? Paramount+? Amazon Prime?
It’s anyone’s game but I will predict ESPN+ and Disney’s massive resources to capture the flag.

Elsewhere New York gets the ball rolling in terms of legalising sports betting.
Emily is back from odds.com with a March Madness betting prediction on what states will see wagered on the NCAA tournament.
Rich is back with another F1 story about their plans at adding more streaming to their offering!
If you want to be a contributing community member, just reply to this email!
Have a great sporting weekend,
Will

Streaming Wars
The NFL’s new TV deal: What you need to know - The Washington Post
Comcast signs deal to become founding partner of LA28 Olympics and Paralympics
YouTube Will Stream 21 MLB Games for Free During 2021 Season - Variety
F1 exploring live race streaming options with Amazon and other online broadcasters · RaceFans
Bundesliga International extends Sportfive Supercup marketing deal until 2025
IMG scores four-year Italian volleyball deal
Gambling
March Madness Betting Handle Projections For Each State | ODDS.com
FanDuel Sportsbook Opens at Bally's Atlantic City Hotel & Casino
NCAA to keep watchful eye on tourney wagering
FIFA launches Global Integrity Programme in fight against match-fixing
eSports & Gaming
$42 million, fake checks, and broken promises: How one teenager nearly forged his way into esports
Kevin Durant’s Thirty Five Ventures Invests In Esports Organization Andbox
WePlay Esports secures DAZN broadcast deal for WUFL - Esports Insider
PlayStation
Welcoming @Evo into the PlayStation family: https://t.co/I3J5iOKhha

Sony Interactive Entertainment and new esports venture RTS have jointly acquired the Evolution Championship Series https://t.co/efOkbf61lU
ESL announce Wild Rift Premiership for UK, Ireland and Nordics | GINX Esports TV
Update: Dell Confirms Termination of Riot Games Sponsorship – The Esports Observer
Content
Colin Cowherd's podcast network inks deal with Action Network
Deals
Banach bought by PointsBet for $43m
Report: LeBron James to own share of Boston Red Sox
LeBron James jumps ship from Coca-Cola to PepsiCo and will be the face of a new Mountain Dew drink
Partnerships
F1 and DHL extend logistics partnership
UFC lands multimillion dollar CBD sponsorship - SportsPro Media
TeamSnap Announces New Technology Partnership with NFL FLAG
Women in Sport
As States Consider Restrictions On Trans Athletes, What Does The Science Say?
Irish Rugby | World Rugby Announce New Global Competition & Calendar For Women’s XVs
Hardware & Wearables
Red Sox will use robots to disinfect Fenway Park while fans attend games
Data
Stats Perform and Sportradar score Women’s Tennis Association data deal - iGaming Business
Boston Bruins Announce Partnership With Therabody™
Crypto
Morgan Stanley becomes the first big U.S. bank to offer its wealthy clients access to bitcoin funds
B/R’s First NFT: From Concept to $810,000 in Sales in 10 Days
Best of the Rest
LaLiga to open its first football training project in the United Kingdom, LaLiga Camps
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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