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Sports Tech Live - Issue #119

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports tech fans,
The NHL is heading back to ESPN!
The deal is a non exclusive deal for 7 years but will see the majority of games moving to ESPN+ for out of market fans.
The deal is of huge benefit to ESPN as they look to increase their programming to keep growth with their live streaming platform ESPN+.
The NHL are getting roughly double per season over what they were getting from NBC at $400 million.
It still remains to be seen what part of the action NBC will take with games to fill on their channel ABC as well as their streaming service Peacock.
Under the ESPN deal they will have half of the playoffs and the Stanley Cup Finals on alternating years so there is still a sizable offering to be had by NBC but with the majority of regular season games going to ESPN+ it will be a huge blow for the Peacock streaming service as the competition for live sports heats up in the streaming wars.

Elsewhere, the Six Nations have formalised its minority stake sale to CVC Capital Partners, with CVC taking up 1/7th of the competition and essentially becoming a 7th member.
CVC are not new kids on the block when it comes to investing in European Rugby, in recent years they have taken a 28% stake in the Guinness Pro 14, a combination league featuring teams from Ireland, Scotland, Wales and more recently South Africa. They also took a 27% stake in Premiership Rugby which is England’s top flight rugby league.
The rugby unions in each country will receive much needed funding after suffering losses in the last 12 months and will still retain control over all sporting decisions but the real change will come with the commercial and rights deals moving forward.
The Six Nations has always been a free to air tournament with national broadcasters in each country covering the games but it does open up the potential of some games being behind the pay wall.
The new competition format for the Autumn International Series as well as underage and women’s rugby will likely see a lot of development over the coming years.
This is very much a long term investment so it will likely be a number of years before the full effects of the deal will be realised.
Have a great sporting weekend,
Will

Streaming Wars
N.H.L. Returns to ESPN in a 7-Year Deal With an Emphasis on Streaming - The New York Times
NCAA March Madness Live to debut all-new design and enhanced feature set for live stream viewing during 2021 NCAA DI men’s basketball championship | NCAA.com
The pirate assembling a better sports streaming service - The Verge
TikTok keen to “explore” more live sports streaming - SportsPro Media
Premier League extends African partnership with Infront
Infront adds Tour de Pologne rights to cycling portfolio | SportBusiness
Gambling
BetMGM and Buffalo Wild Wings launch exclusive sports betting experience - SBC Americas
Major League Rugby Signs First Betting-Related Deal With Genius Sports – Sportico.com
The Technical Challenges That Come After Sports Betting Is Legalized
eSports & Gaming
Juniper Research Predicts 70% Growth For Esports And Games Streaming Within Four Years
Queen Elizabeth Olympic Park Launches Ambitious Plan to Create World-class Esports Cluster – European Gaming Industry News
Esports viewership breakdown with Esports Charts: February 2021 - Esports Insider
Staffordshire University says it’s “learning” from esports degree criticism | The Loadout
Esports games rating for 2020 | Esports Charts
PSV Esports secures Cooler Master partnership - Esports Insider
Red Bull Racing Esports Partners With Fanatec – The Esports Observer
Gillette brings Gaming Alliance endorsement program in '21 with 11 streamers
Deals
Callaway Golf, Topgolf merger approved by shareholders | Golf Channel
Sportradar Signs $10 Billion Deal to Go Public Through Boehly-Led SPAC – Sportico.com
Mahomes, Osaka, Lewandowski SPAC Seeks $250 Million For Disruption – Sportico.com
Six Nations announces CVC partnership
Celebrity-fan Startup TrueFan Raises $4.3 Million From  Ronnie Screwvala, VCs
SPORTFIVE Acquires Esports Consulting and Activation Agency build a rocket  – The Esports Observer
Partnerships
MLS enlists Deltatre to power digital offering for league and teams - SportsPro Media
XFL, CFL talk of potential partnership in post-pandemic return
PFL Partners With Verdict MMA For First-Ever Fan Scoring App
Extreme E partners with MindProber to measure fan engagement with biometrics - News - Extreme E - The Electric Odyssey
Women in Sport
Just Women’s Sports and Ata Football Partner To Boost Women’s Soccer – Sportico.com
Entain Donates Nearly $300K to Support Women in Tech
How Television Networks Are Celebrating Women's History Month in 2021 - Variety
Hardware & Wearables
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont | SportBusiness
Fitbit Ace 3 kids tracker aims to get children moving
Crypto & Blockchain
Gronk brings sports memorabilia into digital age with NFT trading cards | Reuters
LaLiga teams with Panini for limited edition, blockchain based tradeable cards - Inside World Football
Appointments
Blue Wire Podcasting Company Hires Chandresh Patel From NFL As COO
Covid 19
I.O.C. Will Buy Coronavirus Vaccines From China - The New York Times
Perspective | The pandemic forced sports to make changes. These should stay.
Covid long-term effects: How elite athletes are dealing with it - SBNation.com
Best of the Rest
European League of Football Secures Naming Rights to Two Ex-NFL Europa Teams
Horse Racing Bets Its Future on Technology
NBA Commissioner Adam Silver supports new league that pays high schoolers $100,000
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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