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Sports Tech Live - Issue #118

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
It seems like crypto and blockchain are taking over the sporting world at the moment.
Last week I was talking about NFT collectibles and the boom we have seen there in the sports world, the NBA’s Topshot is at about $250 million in sales. (Bleacher Report are launching their own, story below) and this week the Dallas Mavericks are going to accept Dogecoin for tickets and merchandise.
The Mavericks have accepted Bitcoin and Ethereum for over a year now and it seems Mark Cuban is a big believer in the asset class.
It is a fantastic way for him to acquire crypto coins for the Mavericks balance sheet in a similar move to Tesla and Elon Musk but $1.5 billion of Bitcoin last month. It is a great way to acquire the asset class with no cash outlay, effectively forgoing the dollar for crypto coins.
If the coins are worth more in the future than they are now, then that will be a great investment long term, but obviously its a very big if.
But the strategy is very interesting as it allows the team to acquire the asset without having to pay for them.
It will obviously have an impact on cash flow but the likely numbers of people actually using crypto to pay for tickets and merchandise will likely be very small.
Will other teams and sports adopt this strategy? It is a great way to diversify by simply flipping a switch and allow your fans to pay with crypto if they have them.

The talks of the new NFL broadcasting deal are heating up with a lot of reports circulating after the last few weeks stories of the size of the deals potentially being double the current value. Amazon seem to be well in the mix with a WSJ story saying they are in talks to carry Thursday Night Football games exclusively.
They currently spend about $100 million a season to show them in a non exclusive deal and the article suggests they could be outlaying as much as $1 billion for exclusive rights.
Amazon have been aggressive in acquiring sports rights around the globe in recent years but this would be a major signal of intent.
I would expect them to use Twitch as a platform for simulcasting these games as it has done with its current deal with the NFL.
The new TV deals with all broadcasters and streaming players are likely to be for an 11 year period which is a very long time when you compare it to the other football and European Leagues approaches of shorter contracts of up to 5 years on average.
The deals could be announced as early as next week so we could have official deals to report on for next week’s newsletter.
Have a great sporting weekend,
Will

Streaming Wars
WSJ News Exclusive | Amazon in Talks to Carry Many NFL Games Exclusively on Prime Video
Super Bowl on ABC Part of New Disney, NFL Broadcast Rights Deal | TV Tech
Sports Flick in shock AUS$60m Champions League rights deal, says report - SportsPro Media
Will Liberty turn to streaming to replace Ecclestone's record £1.1 billion Sky F1 deal? · RaceFans
How Dana White and the UFC plan to crack down on illegal streamers – The Athletic
Sinclair (SBGI) Stock Plunges After Giving Dim Outlook for Sports Networks - Bloomberg
Overtime is starting a basketball league for 16-to-18-year-olds that pays at least $100,000 a year
Gambling
UFC agrees to show DraftKings betting odds in its broadcasts
BetMGM Announces Exclusive Regional USA Partnership with Borussia Dortmund
DraftKings Teams Up With DISH Network For TV Betting
Content
Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel launch new media company for women
Bleacher Report’s House of Highlights wants its creator-led challenges to rival live sports
Marketing & Social
Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity - WSJ
NHL Fan Skills at Home Presented by Geico Tips Off on Instagram, TikTok
Deals
Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams – TechCrunch
Looped raises $7.7M to expand its interactive live event platform – TechCrunch
Simplebet Raises $15 Million To Enhance Live Betting Product
Crypto & Blockchain
Mark Cuban says he will sell Dallas Mavericks tickets for Dogecoin
Fan Token Platform Chiliz Plans to Splash $50M on Expansion Into US Sports Leagues - CoinDesk
Barstool's Dave Portnoy touts new ETF investment fund that tracks social media chatter - CNET
Aston Martin F1 pen deal with Crypto.com - SportsPro Media
NFT Sale From Bleacher Report Latest Sports Blockchain Offer – Sportico.com
Partnerships
PGA Tour tees up ‘transformational partnership’ with Amazon Web Services - SportsPro Media
eToro and DS TECHEETAH change face of sponsorship with unique profit only deal | DS TECHEETAH
San Antonio Spurs and Tappit Partner to Take AT&T Center Cashless
GoDaddy appointed official domain name, website builder and web hosting partner Team GB ahead of Tokyo 2020 – European Sponsorship Association
Rip Curl Signs Three-Year Partnership With WSL For Rip Curl WSL Finals - World Surf League
Sportradar secures official data partnership with Australia’s NBL1 - Gaming Intelligence
Retail & eCommerce
Sneakerheads Have Turned Jordans and Yeezys Into a Bona Fide Asset Class
Tonal triples its physical stores with Nordstrom partnership – TechCrunch
Hardware & Wearables
Gatorade’s new Gx Sweat Patch tests your sweat for smarter hydration - The Verge
Hudl Expands Smart Camera Solution to Outdoor Sports
AR & VR
Hackers force Williams to abandon augmented reality app launch plans for 2021 car | Formula 1®
Best of the rest
Police Raid F.C. Barcelona and Detain Four People - The New York Times
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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