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Sports Tech Live - Issue #117

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Last week I decided to test out another approach to writing this newsletter… by not writing anything! The metrics were still about the same but it had the lowest click-through rate of the month, so maybe my ramblings do encourage readers to actually click on a story! :)
Ryan from Comcast SportsTech reached out as part of my outreach to readers of the newsletter to share news and insights from the community, well they have announced the first cohort of Comcast SportsTech!
You can see the launch video below as well as an article on the companies under the Startup category.
This week it seems like Crypto and NFT’s were everywhere!
NFT’s are non-fungible tokens which is a fancy way of saying it’s a digital collectible that’s verifiable via Blockchain technology.
There is a section below that goes into detail on some of the main stories in this area including:
Sorare raised $50 million from people like Antoine Griezmann, Gary Vaynerchuk among others. They are focused on soccer and have sold a Ronaldo NFT for $100,000+ and an Mbappe NFT for $65,000
NBA Topshots, which sell NBA highlights as NFT’s which is a very interesting proposition and is a roaring success. I would expect other leagues to follow suit and maybe teams with their back catalog of content and highlights.
Justin Kan, founder of Twitch interviewed Mark Cuban on his new podcast The Quest and they spoke about NFT’s and Cuban shared his thoughts on if it was 1995 again before he started broadast.com and this opportunity was there he would go after it. Mark Cuban believes it will disrupt Music, Movies, Art as well as sports, in essence, anything with a fan base!
You might have seen a few changes to the styling of the newsletter since the Twitter acquisition and hopefully, there will be more tweaks and features added over time!
Have a great sporting weekend,
Will

Comcast SportsTech 2021 Cohort on Vimeo
Comcast SportsTech 2021 Cohort on Vimeo
Streaming Wars
NFL Seeking To Double Its TV Fees Despite Drop In Regular Season Ratings – Deadline
NBA games to stream on Budweiser social channels in Brazil - SportsPro Media
ICC announces a first for cricket with IMG global streaming partnership
Paramount+ adds Concacaf soccer rights ahead of US launch - SportsPro Media
ELEVEN PORTUGAL LANDS FORMULA E RIGHTS
NHL's hunt for TV money may venture into new platforms
Formula E and Discovery extend rights deal covering 50+ European territories - SportsPro Media
Scottish Soccer to Air Internationally Via Pixellot Automated Cameras
Fiba to live stream games on Twitch as part of wider content deal - SportsPro Media
Gambling
Golf, Sports Betting to Converge at Your Local Driving Range - InsideHook
Aston Villa ban players from fantasy football after news of Jack Grealish’s injury was leaked | Sport | The Times
esports & Gaming
Schalke 04 could be forced to sell LEC spot as football team faces certain relegation | GINX Esports TV
TikTok Partners with FIGHT Esports for the #TikTokGGPH Creator Cup Tournament - Craffic
GGWP Academy launches in partnership with Logitech G - Esports Insider
Content
One of Las Vegas’ biggest hotels will soon have a podcast studio in its lobby
‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app
Manchester United grow MUTV reach in Africa with StarTimes deal - SportsPro Media
Marketing & Social
Portland Timbers and Thorns first US soccer teams to partner with TikTok - SportsPro Media
One college student is using Instagram to make baseball cool again — and players are noticing
Deals
Paris-based Sorare raises a €40 million Series A to help fans own their football passion online | EU-Startups
Esports influencer startup secures $425,000 as COVID-19 throws sector “into the mainstream”
Efuse raises $6 million for 'LinkedIn for gamers' platform | VentureBeat
Powder raises $14 million for its social app for game clips – TechCrunch
Breaking: Coca-Cola Set to Acquire Controlling Interest in BodyArmor [Updated] - BevNET.com
Hyper casual game publisher Homa Games raises $15 million – TechCrunch
Sportradar Valued at More Than $10 Billion in Talks to Go Public – Sportico.com
Women in Sport
SheBelieves Cup nets record 498k audience on Fox Sports 1 - SportsPro Media
Crypto
What is NBA Top Shot? A Booming Blockchain-based Market of NFTs
Mark Cuban: If I were to start a business right now, this is what I would do
Hardware & Wearables
Therabody Inks Deals With Arsenal, Bayern Munich
Hyperice brings in Lakers as first NBA team partner | SportBusiness
Catapult Partners With Fitness Tracker Push and Football Playbook Platform Pro Quick Draw
eCommerce
Exclusive: Sports retailer Fanatics enters China via venture with Hillhouse Capital | Reuters
Startups
Announcing the 10 Startups Selected for the Comcast NBCUniversal SportsTech Accelerator, powered by Boomtown | Comcast SportsTech
Best of the Rest
Goodell: NFL learnings from 2020 technology here to stay
Tech Mahindra to launch Global Chess League - The Economic Times
Over 16 months later, NBA is still exiled from much of China's vast TV market
Covid 19
NCAA to allow limited fan attendance at Division I men’s basketball tournament | NCAA.org - The Official Site of the NCAA
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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