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Sports Tech Live - Issue #115

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
More of a medley of things this week.
SportsTech.live has reached people in 56 countries in the first month of 2021, you can see a pic below. If you haven’t checked it out yet, please do as I would love to hear your thoughts on it, just reply to this email!
As predicted the amount bet on the SuperBowl increased dramatically as New Jersey almost doubled its take from last year from $54.3 million to $117.4 million, and is on track to overtake Nevada with Las Vegas experiencing a decrease from $154.7 million last year to $136.1 million this year.
More on this below from Emily of odds.com
Viewers on traditional TV were down for the SuperBowl this year while streaming was up 65% year over year but the drop in TV viewing wasn’t made up for in streaming.
The game was hyped as the GOAT versus the next GOAT but the numbers didn’t play out that way and the game certainly didn’t as the Buccaneers ran out comfortable winners with some amazing defence and Brady and Gronk rolling back the years to combine for two touchdowns.
The NFL season might be over but the Fan Controlled Football season kicks off tomorrow.
There have been multiple attempts at a spring football league but this one changes all the rules. I will certainly try and tune in as it is such a shift from traditional team sports with the fans having more involvement. Will it lead to fans trolling or will it create a perfect mix of fan engagement and on field action.
Thanks to one of our readers Rich for the F1 omnibus of news covering the sport over the past week.
F1’s viewing figures were up on all social platforms last year, with the sport doing deals with YouTube for live races which were a huge success.
Their eSports division came to the fore during lockdown 1.0 and goes from strength to strength.
There is also talk of a new Sprint Race format on Saturdays which they hope to trial in the upcoming season as a way to attract new viewers by offering a shorter race format to drive engagement from younger audiences.
Some great stories this week so be sure to check them out below.
Have a great sporting weekend,
Will

SportsTech.Live
SportsTech.Live – All your Sports Tech news in one place
56 Countries
56 Countries
Streaming Wars
ESPN Plus Hits 12.1 Million Subscribers At End of 2020 – The Streamable
Showtime To Air Regular Bellator MMA Bouts From ViacomCBS-Owned Circuit – Deadline
LaLigaTV added to Amazon Prime Video in UK distribution agreement
A Netflix for Sports Rolls With the Punches — The Information
Gambling
Super Bowl Betting is Up, Ratings are Down | ODDS.com
FanDuel & DraftKings Experience Outages Ahead of Super Bowl
Simplebet signs multi-year agreement with MLB
Rebranded sportsbook JBO signs as Asian betting partner of Real Betis - Gaming Intelligence
esports & Gaming
The publisher of League of Legends is investigating its C.E.O. after sexual harassment claims. - The New York Times
Designers are helping esports brands sharpen up as business booms | Design Week
Star search: A look inside the Team Singularity Esports Academy - Esports Insider
Cleveland Cavaliers and GTG Network Strike Partnership
Esports fan engagement platform Espo.io launches - Esports Insider
Content
AC Milan launch in-house media hub to centralise content operations - SportsPro Media
Is There a Place for the Clubhouse App in the Sports Media Ecosystem? – Sportico.com
Sports YouTuber KOT4Q Partners With Malka, Up North Management For Weekly YouTube Series - Tubefilter
Data
Bundesliga Match Facts to quantify pressing, explains Bayer Leverkusen sporting director Simon Rolfes | Football News | Sky Sports
Genius Sports Sues Sportradar in ‘Cat and Mouse’ Dispute Over Data Collection
PGA of America to permit players to use distance-measuring devices to combat slow play | Golf News | Sky Sports
NHL Partners With AWS To Deliver Data-Driven, Immersive Experiences For Hockey Fans
Marketing & Social
Which brands won (and lost) the Super Bowl on Twitter | Ad Age
Women in Sport
Flag football league giving women's champs same prize as men
Club Outlines Plan To Professionalise Women's Team | Burnley Football Club
Deals
NHL takes equity stake in PointsBet via new partnership - Insider Sport
Bally’s Back in Acquisition Mode, Buying Predictive Games Maker SportCaller
CLEAR's Latest $100mm Funding Round Fuels Expansion Strategy
3D Aim Trainer secures €1m in latest funding round - Esports Insider
Partnerships
TikTok becomes official UEFA EURO 2020 sponsor | Inside UEFA | UEFA.com
Sacramento Kings Roll Out Immersive Media Experiences With Intel True View at Golden 1 Center
Man City and Therabody Kickoff Global Partnership
Rapsodo Partners with The Atlanta Braves to Provide Player Development And Recruiting Opportunities to Underserved Communities
ECB and Microsoft announce developmental partnership - SportsPro Media
Startups
ASTN | GSIC Pre-Accelerator Program - Gsic
Student Athletes
New Congressional bill aims to make name, image and likeness 'a federal right' for college athletes - CBSSports.com
Australian Open
Australian Open 2021: Hawk-Eye Live could replace ‘fault’ calls with sponsors’ names
Wimbledon insist line judges ‘play a key role’ but are watching Australian Open Hawk-Eye Live with interest
F1
F1 audience figures "strong" in 2020 despite dip in television viewers · RaceFans
F1 Saturday sprint race would award points and set GP grid - The Race
How Formula 1 Is Winning Over New Fans Thanks to Esports
New 'Monaco F1 Racing Team' seeking to enter Formula 1 · RaceFans
NFL
Super Bowl ratings: 96 million viewers watched this year, a decline from 2020 - CNN
Jones: The bizarro reality of the pandemic Super Bowl experience – The Athletic
Kick off Super Bowl LV with the top Next Gen Stats from the season
Fan Controlled Football
Another new league, Fan Controlled Football, starts Saturday with totally different rules
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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