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Sports Tech Live - Issue #114

Hey Sports Tech Fans, Sunday seems to be the clear winner for users coming to SportsTech.Live and lar
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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Sunday seems to be the clear winner for users coming to SportsTech.Live and largely from organic search results, 85.9%!
It’s surprising that Sunday would be leading the way but I guess Sunday is a very sports focused day.
No more so than Super Bowl Sunday, which is this weekend!
Naturally, there are a lot of NFL stories below.
It will be a very different offering given the circumstances but it still promises to be an excellent game with the $5 million ads, 5G, Nickelodeon in the pre-game show and a bunch of other innovations coming to the fore.
The game sees two of the best QB’s in the league with the Tom Brady taking on Patrick Mahomes. Quite possibly the greatest quarterback of all time and the apparent heir to that throne.
With betting markets now live and legal in a lot of states it promises to be a bumper day for gambling companies as the NFL is among the most popular sports in the world to bet and no more so than in the US.
With Covid restrictions across many states, those gambling companies with online and mobile sportsbooks are set for a very busy day.
I am sure Emily from Odds.com will have some interesting insights and analytics on the numbers around this years Super Bowl betting.
Have a great sporting weekend.
Will

Streaming Wars
Peacock, NBC's streaming service, partners with Rory McIlroy to launch GolfPass channel
LaLiga and MEDIAPRO's new cutting-edge pitchside camera takes the football broadcast experience to a new level | LaLiga
LiveScore to show LaLiga SmartBank for free in innovative rights deal with LaLiga | LaLiga
Super Bowl Fans: Old SB Crowd Noise Harvested For CBS Broadcast – Sportico.com
Amazon Prime secures 2021 Tokyo Olympics, 2022 Commonwealth Games swimming trial rights
Sinclair, Bally Reveal Bally Sports Rebrand for RSNs | TV Tech
Gambling
Sports Betting Stocks Jump As Google Removes Play Store Ban – Sportico.com
America East Conference partners with Sportradar Integrity Services to safeguard collegiate sport and educate student-athletes about sports betting regulations - Sportradar
MSG Networks Launches Pick ’em App in Step Towards Gaming Integration
BetMGM Inks Partnership Deal With The Athletic For Sports Betting
XB Net Signs Racing Deal with Australian Sportsbook CrossBet | GamblingNews
Genius Sports partners new Superstar Racing Experience series - Gaming Intelligence
eSports & Gaming
They’re Flocking to America to Make a Fortune Playing Video Games - The New York Times
North Esports shuts down due to COVID-19 pandemic | GINX Esports TV
NFL Teaming Up With Skillz To "Develop An NFL-Themed Mobile Game"
EA Sports inks Uefa Champions League renewal - SportsPro Media
EA Sports back in school with college football
Content
Colin Cowherd, Sports Radio’s Biggest Star, Starts a Podcast Network - Bloomberg
Sports Illustrated Poised To Build Paywall For Readers
Atlético Madrid agree Sportfive international marketing deal - SportsPro Media
The College Football Team That Built a Dynasty by Thinking Like a Startup - WSJ
Deals
Private equity giant CVC aims to score with $300m global volleyball deal | Business News | Sky News
Nerd Street Gamers raises $11.5 million for digital esports platform | VentureBeat
Learn to Win Raises $4M in Seed Funding | FinSMEs
U.S. Integrity Raises $1 Million — U.S. Integrity
AR & VR
New Apple Mixed-Reality Headset Details: Swappable Headbands, Eye-Tracking — The Information
QShot Manipulates a Shooter’s Visibility Window to Hone Faster, More Precise Technical Skills
Partnerships
NASCAR Expands Automated Highlights Deal With WSC Sports
Pixellot and SportsEngine, Inc. Partner to Offer Revolutionary Video and Data Solutions for Youth Sports
Verizon partners with Fortnite for Super Bowl LV campaign | Ad Age
Women in Sport
Nike x NFL Partnership Girls Flag Football 5 million dollar grant initiative - Nike News
'Not until the attitudes change:' Women in sports media still suffer despite breakthroughs
Data
As biometrics boom, who owns athletes’ health data? - The Washington Post
NFL
Super Bowl viewers offered 5G interactive experiences - SportsPro Media
Football Practices Pose More Concussion Risk Than Games, Study Suggests - The New York Times
Winners Named for NFL’s Sixth Annual “1st and Future” Pitch Competition Powered by AWS
VICIS Launches Top-Rated ZERO2 Football Helmet
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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