Hey Sports Tech Fans,
This week’s analytics insight from sportstech.live is based on the browser people are using to use the site.
No surprise that Chrome is leading the way on 60%, Safari at 30%, and the final 10% made up of Opera 4%, Firefox 2.5%, Samsung Internet 2%, and Edge at 1%.
It goes to show what a fall from grace Internet Explorer (Edge) has had since its antitrust case a number of years ago.
No sign of any users coming from the Brave browser which is a newcomer to the browser market offering a more private browser experience, a built-in crypto wallet and a way to earn reward coins for allowing approved ads.
The reason I mention Brave is because it is now supporting a protocol called IPFS, Interplanetary File System, which is a hyperbole way of naming a protocol that promises a decentralised internet.
In a story below, ESPN+ failed for a lot of users on the west coast of America for UFC 257 PPV event featuring Conor McGregor and Dustin Porier.
Streaming is taking over traditional broadcast over the last 5 years and its adoption has been accelerated due to Covid.
Streaming is not without its faults, namely latency and distribution.
The way streaming works now, everyone is connecting to a central set of servers to get the live feed which is very bandwidth happy as everyone is consuming a duplicate of the video feed.
What IPFS promises is a distributed network for content distribution.
If you are familiar with peer to peer network technology like BitTorrent, the content is delivered using the bandwidth of the people connected to the network as people both receive the data and pass it on to others.
This removes the need for a single server setup which is subject to failures, see ESPN+ for an example and it reduces the bandwidth required on the host company which could save massively on server costs, which for live video are substantial compared to other content.
We are a long way from using IPFS for live streaming as it is a relatively new technology but theta.tv is a Twitch alternative using the technology and former CEO and founder of YouTube is on board which gives it and the technology even more credibility.
NBC is shutting down NBCSN and moving games to other networks and to its streaming service Peacock.
NBCSN was the home of the Premier League in America for the last few years so it will now be spread out between Peacock, which has about half of the games live on its platform and other NBC-owned networks.
With the US rights for the Premier League coming up for bidding in the next 12 months, it raises the question of other streaming-only services entering the fray for the rights to the biggest soccer (football) league in the world.
Will Amazon Prime enter the market? We have seen them enter England, Germany and Italy for domestic rights in those countries for the top tier football leagues.
It will certainly be a more competitive landscape for those rights as the popularity for football in the US has grown in the last decade and people are currently frustrated with games being spread out over multiple platforms requiring multiple subscriptions. Peacock also had issues with getting its service on to Roku which we covered during the summer.
In other news Revue, the company I use for this newsletter has been acquired by Twitter. Congratulations to Martijn the founder on becoming part of the Twitter family.
Have a great sporting weekend,