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Sports Tech Live - Issue #113

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
This week’s analytics insight from is based on the browser people are using to use the site.
No surprise that Chrome is leading the way on 60%, Safari at 30%, and the final 10% made up of Opera 4%, Firefox 2.5%, Samsung Internet 2%, and Edge at 1%.
It goes to show what a fall from grace Internet Explorer (Edge) has had since its antitrust case a number of years ago.
No sign of any users coming from the Brave browser which is a newcomer to the browser market offering a more private browser experience, a built-in crypto wallet and a way to earn reward coins for allowing approved ads.
The reason I mention Brave is because it is now supporting a protocol called IPFS, Interplanetary File System, which is a hyperbole way of naming a protocol that promises a decentralised internet.
In a story below, ESPN+ failed for a lot of users on the west coast of America for UFC 257 PPV event featuring Conor McGregor and Dustin Porier.
Streaming is taking over traditional broadcast over the last 5 years and its adoption has been accelerated due to Covid.
Streaming is not without its faults, namely latency and distribution.
The way streaming works now, everyone is connecting to a central set of servers to get the live feed which is very bandwidth happy as everyone is consuming a duplicate of the video feed.
What IPFS promises is a distributed network for content distribution.
If you are familiar with peer to peer network technology like BitTorrent, the content is delivered using the bandwidth of the people connected to the network as people both receive the data and pass it on to others.
This removes the need for a single server setup which is subject to failures, see ESPN+ for an example and it reduces the bandwidth required on the host company which could save massively on server costs, which for live video are substantial compared to other content.
We are a long way from using IPFS for live streaming as it is a relatively new technology but is a Twitch alternative using the technology and former CEO and founder of YouTube is on board which gives it and the technology even more credibility.
NBC is shutting down NBCSN and moving games to other networks and to its streaming service Peacock.
NBCSN was the home of the Premier League in America for the last few years so it will now be spread out between Peacock, which has about half of the games live on its platform and other NBC-owned networks.
With the US rights for the Premier League coming up for bidding in the next 12 months, it raises the question of other streaming-only services entering the fray for the rights to the biggest soccer (football) league in the world.
Will Amazon Prime enter the market? We have seen them enter England, Germany and Italy for domestic rights in those countries for the top tier football leagues.
It will certainly be a more competitive landscape for those rights as the popularity for football in the US has grown in the last decade and people are currently frustrated with games being spread out over multiple platforms requiring multiple subscriptions. Peacock also had issues with getting its service on to Roku which we covered during the summer.
In other news Revue, the company I use for this newsletter has been acquired by Twitter. Congratulations to Martijn the founder on becoming part of the Twitter family.
Have a great sporting weekend,

SportsTech.Live – All your Sports Tech news in one place
Twitter is already working on integrating newsletters on its site, following Revue acquisition – TechCrunch
Streaming Wars
Comcast’s NBCUniversal to Shut Down Sports Cable Channel NBCSN by Year-End - WSJ
Super Bowl LV on CBS to feature 120 cameras, AR graphics - NewscastStudio
ESPN+ outage wreaks havoc with UFC 257 pay-per-view
ESPN+, Cricket West Indies Agree to Five-Year Rights Deal - ESPN Press Room U.S.
Live streams in high school sports are more important now with crowd restrictions - The Washington Post
USA Gymnastics strikes five-year streaming deal with FloSports - SportsPro Media
ESPN Looks to Sell X Games as It Deals With Streaming Pressure — The Information
‘It’s not an 8K camera, it’s an $8k camera’: Meet the Man Behind FOX’s Broadcast Sensation
Bally's Corporation To Acquire Monkey Knife Fight, Fastest Growing Daily Fantasy Sports Site In North America
NBC Sports, PGA TOUR and PointsBet to present first-ever golf betting companion show live
New York Online Sports Betting - Cuomo's Lottery System |
Sports Betting Revenue Report December 2020 |
eSports & Gaming
GameStop – How a Company Looking to Focus on Esports Became 2021’s Biggest Financial Market Upset – The Esports Observer
Indian Valorant Pro Admits to Cheating | AFK Gaming
Evil Geniuses enter Valorant with mixed-gender roster | GINX Esports TV
Marketing & Social
NFL’s ‘TikTok Tailgate’ Only Pre-Game Hospitality Event at Super Bowl –
Game On: 70% of Snapchatters Use the App While Watching Sports
Community Spotlight - Reflexion
Sports Business Journal
Cognitive sports training service @ReflexionLLC will have its consumer home unit sold online through @DICKS beginning this month, making it the first neuro-fitness sports technology of its kind ever offered by a national retailer (@EricPrisbell).
See How Elite Drivers Train Their Brains | PitFit Training x Reflexion
See How Elite Drivers Train Their Brains | PitFit Training x Reflexion
McLaren Racing and CNBC extend sponsorship deal - Insider Sport
Chinese esports player VSPN closes $60M Series B+ round to boost its international strategy – TechCrunch
Zomato acquires sports startup Fitso: Report | VCCircle
Hyperice Acquires RecoverX
49ers Enterprises increases Leeds United ownership stake to 37% - SportsPro Media
Sports tech firm ShotTracker gets backing from Verizon in $11 million financing round
Loupe Secures $3 Million in Funding
Fusion Sport, UFC Performance Institute Team Up
Student Athletes
Meet Chloe V. Mitchell: one of the first college athletes to make money from her likeness
NCAA delays vote on Name, Image and Likeness proposal - Sports Illustrated
NBA Legend Vince Carter Scholarship Launch In Toronto Area
NFL to allow 22,000 fans at Super Bowl LV, including 7,500 vaccinated healthcare workers - CNN
Long Reads
Kobe Bryant's business empire remains expansive — and inspiring — after his death
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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