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Sports Tech Live - Issue #112

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Thanks for the support with
It’s fascinating watching the analytics coming in of where people are from. Most users are from the UK right now, but will they hold onto the lead next week?
Sunday was the most active day in the last week so I am not sure if that is when most people read this newsletter or that stories posted on Sunday were showing up in search results on Google.
Again any thoughts, comments, feedback on the site please let me know.
A story that I wanted to write on last week was FuboTV’s acquisition of Vigtory, but I just had to write on the Nickelodeon broadcast of the NFL Wild Card game between the New Orleans Saints and the Chicago Bears, complete with all that slime!
FuboTV have been on the rise since it was founded in 2015 as a pay tv streaming service, focused initially on soccer in the US market but has since broadened to cover more sports.
The last count saw that they had 545,00 monthly subscribers.
They went public in 2020 though a unique deal that was explained to me by the guys at In essence the company was acquired by Facebank which then renamed FuboTV to FuboTV Inc. which is what is traded on the New York Stock Exchange.
Facebank are best known for the hologram of Tupac at Coachella in 2012.
The acquisition of Vigtory is a direct move into the sports betting market. The move was seen as a way to acquire users who are interested in sports and the company intends to put out a free to play game to build their funnel of sports fans.
The company sees a vision of combining the two offerings into a single experience, streaming of sports while being able to wager on the game.
This is really exciting for me and something that I am working on personally with my company
Sports is innovating across all aspects of the industry but ultimately the two largest elements in terms of revenue and revenue potential (assuming every state legalises gambling) are broadcasting rights and gambling.
The future might be very bright with this acquisition as it diversifies its revenue streams while also looking to reduce its user acquisition costs.
Those with a negative outlook on the deal point to the issue of competing against larger players in the market in both streaming and gambling and that they might be spreading themselves too thinly in super competitive markets.
One thing for sure is that the future of watching sports will have a gaming and social future embedded directly into the feed you are watching.
Have a great sporting weekend,

Streaming Wars
RMC Sport ties down UFC rights after lifting of MMA ban - Insider Sport
ProSieben Maxx drives into racing market with Extreme E deal - Insider Sport
UCI Road World Championship rights included in Eurosport’s EBU deal - SportsPro Media
Ideas for a Nickelodeon-style MLB kids broadcast – The Athletic
Michigan Online Sports Betting Launch: Everything You Need to Know |
Washington Football Team becomes first NFL team to land betting license
eSports & Gaming
Epic Games Partners With 23 Global Clubs and Brazilian Legend Pelé to Bring Global Football to Fortnite
Emerald Foundation launches national esports program in conjunction with Harena Data
100 Thieves Snags AT&T Sponsorship, Will Install Branded 'Valorant' Team Training Room - Tubefilter
Pandemic Paved the Way for Sim Racing, but Will It Last? - The New York Times
McLaren Racing - McLaren Racing and Garena announce new partnership for an upcoming in-game collaboration
Fnatic Signs Multi-Year Deal With Jack Link’s – The Esports Observer
Deshaun Watson, Kyler Murray to head up 'Madden 21' virtual Pro Bowl festivities
Former ESPN President John Skipper, Dan Le Batard Launch Meadowlark Media | Hollywood Reporter
The next version of Amazon Prime's All or Nothing docuseries will follow the Toronto Maple Leafs
Marketing & Social
Why Fox Sports Put a Billboard Saluting North Carolina Fans in Duke Territory
NBC Olympics Optimization Effort Looks to Max Out Tokyo Ad Impact –
Galway-based Orreco raises €3m from Fitbit and Peloton investor
Two Circles acquires ticketing and hospitality specialist Sports Ink - SportsPro Media
NBA Players Want League Equity As Average Team Value Hits $2.4 Billion –
Raiders Owner Mark Davis Is Set to Buy W.N.B.A.’s Las Vegas Aces - The New York Times
Kevin Durant’s Thirty Five Ventures Invests in Brigit
UFC® names Official U.S. Licensing Partner
St Helens RFC strengthens fan engagement with Iqoniq partnership - Insider Sport
AC Milan announce Fan Token allowing supporters to vote on club decisions - Planet Football
The Dutch League Eredivisie goes digital with global fantasy football game Sorare -
Apple (AAPL) First VR Headset to Be Niche Precursor to Eventual AR Glasses - Bloomberg
European Super League
FIFA threatens World Cup ban on players who take part in proposed European 'Super League' | Football News | Sky Sports
Can’t Measure Heart? N.F.L. Teams Are Trying - The New York Times
Japan looks for a way out of Tokyo Olympics because of Covid | News | The Times
Long Reads
Joe Biden and US soccer: Tales of president's World Cup, MLS past - Sports Illustrated
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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