Hey Sports Tech Fans,
Thanks for the support with sportstech.live
It’s fascinating watching the analytics coming in of where people are from. Most users are from the UK right now, but will they hold onto the lead next week?
Sunday was the most active day in the last week so I am not sure if that is when most people read this newsletter or that stories posted on Sunday were showing up in search results on Google.
Again any thoughts, comments, feedback on the site please let me know.
A story that I wanted to write on last week was FuboTV’s acquisition of Vigtory, but I just had to write on the Nickelodeon broadcast of the NFL Wild Card game between the New Orleans Saints and the Chicago Bears, complete with all that slime!
FuboTV have been on the rise since it was founded in 2015 as a pay tv streaming service, focused initially on soccer in the US market but has since broadened to cover more sports.
The last count saw that they had 545,00 monthly subscribers.
They went public in 2020 though a unique deal that was explained to me by the guys at Sporttechx.com In essence the company was acquired by Facebank which then renamed FuboTV to FuboTV Inc. which is what is traded on the New York Stock Exchange.
Facebank are best known for the hologram of Tupac at Coachella in 2012.
The acquisition of Vigtory is a direct move into the sports betting market. The move was seen as a way to acquire users who are interested in sports and the company intends to put out a free to play game to build their funnel of sports fans.
The company sees a vision of combining the two offerings into a single experience, streaming of sports while being able to wager on the game.
This is really exciting for me and something that I am working on personally with my company LiveDuel.com.
Sports is innovating across all aspects of the industry but ultimately the two largest elements in terms of revenue and revenue potential (assuming every state legalises gambling) are broadcasting rights and gambling.
The future might be very bright with this acquisition as it diversifies its revenue streams while also looking to reduce its user acquisition costs.
Those with a negative outlook on the deal point to the issue of competing against larger players in the market in both streaming and gambling and that they might be spreading themselves too thinly in super competitive markets.
One thing for sure is that the future of watching sports will have a gaming and social future embedded directly into the feed you are watching.
Have a great sporting weekend,
Will
