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Sports Tech Live - Issue #111

Hey Sports Tech fans, First things first, sportstech.live is back! It was a side project I did during
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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
First things first, sportstech.live is back! It was a side project I did during the first lockdown to plug the gaps left by no live sport!
In essence, it’s a sports tech content hub. As you may have noticed I trawl the web looking for the best sources of information and news for this community on a weekly basis.
Early on I automated the process for myself to spare me hours of work going through every site and hashtag going, so I thought why not make that available to everyone.
It’s still very much a work in progress but thanks to a kind sponsor, server issues, and more importantly server bills, won’t be a problem for 2021!
I still need to get the hang of AWS auto scaling as the site grows in terms of traffic and the sheer volume of news stories covered.
Let me know your thoughts and feedback on the site by replying to this email, I would greatly appreciate it.
The site updates multiple times every day so be sure to check in throughout your working day and evening.

With that out of the way, the main story I wanted to talk about was the NFL broadcast on Nickelodeon last weekend.
I covered the story when it was first announced and saw it as an obvious play to attract a younger audience which the NFL and many other sports desperately need given the rise of eSports and other media.
The broadcast was a massive success, which you can read about below.
The broadcast came complete with slime on the scoring of a touchdown, Spongebob SquarePants field goals and a variety of filters which you would normally see on Snapchat.
I only saw a brief video clip that was shown on the Sky Sports broadcast here in the US but it looked seriously entertaining and on the money for its target audience.
It might wear a bit thin to NFL hardcore fans but in terms of creating a fun and engaging visual, they hit it out of the park.
There will be more broadcasts coming as it beat all expectations. Will the novelty wear off or will we see a simulcast of other sports in the future? I certainly think so.
For me, another really interesting aspect of it was the sheer fact that there was a simulcast in the first place, especially at the Play Off stage of the NFL.
We have become accustomed to one broadcaster in a territory having the rights to a game but I have long been of the belief that a better model to follow moving forward is for non-exclusive deals so we see competition in what broadcasters are bringing to the table in terms of innovations and angles to the broadcasting of live sports.
Check out the visuals below of what it looked like.
Have a great sporting weekend,
Will

NFL on Nicelodeon
NFL on Nicelodeon
SportsTech.Live – All your Sports Tech news in one place
Streaming Wars
The NFL, on Nickelodeon and beyond, offers a glimpse into your football-watching future - The Washington Post
'Modern-day Joe Camel': Did Nickelodeon broadcast gloss over NFL's violence?
Extreme E adds Sky Sports to UK broadcast mix - SportsPro Media
Amazon Wants to Stream Italy's Serie A League on Prime - Bloomberg
FuboTV Acquiring Vigtory, Will Launch Sportsbook Later This Year; Shares Soar Again – Deadline
You Can Now Subscribe to NBA TV From Amazon Without a Cable Subscription – The Streamable
Amazon Prime added to eSports1 distribution in Germany, Austria | SportBusiness
DAZN Group Taps Shay Segev and James Rushton as Co-CEOs
Eleven restructures management following MyCujoo acquisition – Digital TV Europe
DIRECTV extends agreement to broadcast EuroLeague games through 2023 - News - Welcome to EUROLEAGUE BASKETBALL
Gambling
December Revenue Report for NJ Sports Betting Released | ODDS.com
PlayUp becomes presenting partner of the New Jersey Devils - SBC Americas
AI Powers FanDuel’s Free Betting During NFL Playoffs
Content
Stephen A. Smith Takes to ESPN’s Streaming Hub to Chase Late-Night Dreams
SiriusXM and NBA Expand Agreement to Offer Fans with Streaming Subscriptions Access to NBA Live-Game Audio
Universal partners with FIFA to launch Liam Payne podcast, kicking off new ‘FIFA Sound’ entertainment strategy - Music Business Worldwide
Marketing & Social
Pepsi promotes Super Bowl halftime show instead of running in-game spot | Marketing Dive
Liga MX hands IMG global sponsorship sales brief - SportsPro Media
Deals
Fitness app Keep raises $360m from investors - Chinadaily.com.cn
ShotTracker raises US$11m from Evertz and Verizon Ventures - SportsPro Media
Google says it’s closing the Fitbit acquisition—uh, without DOJ approval? | Ars Technica
Hardware & Wearbles
K-Motion and Perfect Game Join Forces to Create PG TECH
Qualisys Debuts Body Tracking Camera for Baseball Analysis
Rawlings® Announces New Partnership with Motion Analysis Company Blast Motion®
Talent Scounting
Burnley turn to artificial intelligence in search for stars of the future | Football News | Sky Sports
LaLiga North America Creates New Platform to Recruit American Talent
Women in Sport
England and GB women’s hockey teams get Vitality sponsorship boost - SportsPro Media
NWSL confirms Sacramento expansion franchise for 2022 season - SportsPro Media
Startups
ASU Launches Pitch Competition for Sports Tech Startups
Data
Asian Football Confederation signs contract with Sportradar - Sportradar
Concussion
Abbott Receives FDA 510(k) Clearance for the First Rapid Handheld Blood Test for Concussions
Data
He Created the Web. Now He’s Out to Remake the Digital World. - The New York Times
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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