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Sports Tech Live - Issue #110

Hey Sports Tech Fans, Happy New Year! I hope everyone had a great couple of weeks and everyone remain
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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Happy New Year!
I hope everyone had a great couple of weeks and everyone remained safe and healthy since the last edition of STL.

New York looks to be on its way to legalised mobile sports betting after the Governor looks to be willing to back the legislation to make up for lost revenues and costs of Covid on the state who was hit extremely hard in 2020.
The damages might be longer lasting than elsewhere so anything that might bring in revenues to the state will be seriously looked at.
New York and California have long been the crown jewels in the legalised sports betting market in the US, but as of yet have no legislation in place but that might be soon changing.
It will be a long road to get there and to allow sports betting companies in those states to actually accepts bets from players but the rewards are potentially massive.
The sheer population numbers in those states are staggering but so too is the size of the economic value of those states which would indicate potential high returns.
To put the potential into context, California’s economy is roughly the same size as that of the UK at 2.7 Trillion dollars, while New York’s is roughly the same size as South Korea’s at 1.5 trillion dollars. These might be headline GDP figures but the potential is massive!
Emily from Odds.com reached out to be a contributor and you can see an article below showing the top 5 states in terms of total dollar amount wagered, revenue and tax take.
Unsurprisingly Nevada took in the most in terms of total wagered whose economy is the same size as Hungary’s at 150 billion dollars.
Of the newly legalised states New Jersey is handling the most amount of bets, possibly due to its proximity to New York. The New Jersey economy is roughly the same size as Taiwan’s at 590 billion.
With the Super Bowl rapidly approaching all eyes in the gambling world will be on the rapid growth of the number of bets handled and the total wagered in states where gambling is legal.
Have a great sporting weekend,
Will

P.S If you would like to be a contributor to stories for the newsletter, please reply to this email or fill in this simple form: https://docs.google.com/forms/d/1SvUgPdJ9PG7Kvrw15zjNBzw1yicplRFaxv-lzkCMP2E/edit

Streaming Wars
FIFA World Cup 2026 media rights awarded in the Nordic territories
Roku Acquires Global Rights to 75-Plus Quibi Shows, Will Stream Them for Free
Gambling
Cuomo Seeks to Legalize Mobile Sports Betting in New York - Bloomberg
Sports Betting Tax Revenue By State - Top 5 Earners | ODDS.com
ESPN’s Ravens-Titans Wild Card MegaCast to include ESPN+ betting-infused stream | SportBusiness Media
MGM Resorts Raises Bid for Betting Group Entain (ENT.LN) to $11 Billion - Bloomberg
Drone Racing League agrees first betting partnership with DraftKings - SportsPro Media
eSports & Gaming
Shanghai starts construction on $898 million e-sports arena, as it pushes to be world gaming capital
BBC To Broadcast Rocket League Championship X Matches - VeryAli
Formula E launches new Accelerate Esports competition | Formula E News | Autosport
CS:GO Analysts Predict Transfer Value of NiKo From FaZe to G2 | AFK Gaming
Fortnite developer Epic Games just bought a North Carolina mall for its new headquarters - The Verge
What happens when you pair esports with 'Gladiator' director Ridley Scott? Video game lovers may find out
McLaren Racing - McLaren Racing and VELO launch new esports series
Partnerships & Sponsorship
LaLiga teams up with Matchball for match item authentication | SportBusiness
Toronto Maple Leafs among latest NHL teams to unveil helmet sponsors - SportsPro Media
Fan Controlled Football League Partners With Three Tech Startups
Aston Martin F1 announces Cognizant as Title Partner | www.sportindustry.biz
cinch becomes Club's Official Sleeve Partner | Tottenham Hotspur
Sacramento Kings Become First NBA Team to Feature Mixhalo-Powered Games and Live Events | Sacramento Kings
Kansas City Chiefs first NFL franchise to team with Hyperice - SportsPro Media
Deals
Reliance Industries to acquire 50% stake in IMG-R
Veo raises $25M for AI-based cameras that record and analyze football and other team sports – TechCrunch
Juked Raises $1.07M Through its Crowd Equity Campaign – The Esports Observer
Wearbles
Whoop Becomes Official Fitness Wearable of PGA Tour - Golf Monthly
Legal
MLS, Beckham’s Miami Lose ‘Inter’ Name Trademark Ruling to Milan
Green Tech
FIA deliver first samples of sustainable fuel to F1 power unit manufacturers and commits to becoming carbon neutral from 2021 | Formula 1®
Social
Athletes Leaving the Field Are Joining LinkedIn
Covid
A Timeout for the N.B.A.’s Halftime Performers Is Costing Them Big - The New York Times
Good News
Jazz offering college scholarships to underrepresented students for each win - Sports Illustrated
Long Reads
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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