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Sports Tech Live - Issue #109

Hey Sports Tech Fans, This will be the last newsletter for the year. It's been quite the roller coast
Issue #109  •  December 18  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
This will be the last newsletter for the year.
It’s been quite the roller coaster covering sports tech this year.
In what was a shocking and nervous year, there have been some great sporting moments on the pitch, mostly behind closed doors, and some great moments off the pitch too as sports leaned in to do what it could to help out a world in crisis.
While sports face some massive challenges moving forward with no fans for the moment, (see the story below from the New York Times about the French football league facing a cash crisis due to the collapse of a TV deal) there is reason to be optimistic about the sports world long term.
The rate at which technology and innovation in sports has evolved and been adopted this year as a direct result of Covid has been outstanding.
I have long held the belief that sports was slower to the party when it comes to adopting new technologies and trying new things.
That is no longer the case as the old business models of sports are under massive pressure this year and likely next year as well.
At the heart of the innovation that has helped sports through this time and will pay huge dividends is technology.
Sports Tech is a relatively new sub genre of the tech world but it is growing in importance year over year.
Sports is such a giant in terms of the number of people playing them at various levels, the number of people who actively follow and consume sports that the overall market size is just massive.
It’s been a terrible year but 2021 will be the beginning of normality again in the sports world but now with more technology available to both athletes and fans.
Have a great sporting end to the year, stay safe and have a lovely festive period!
Will

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Applications are now open and close March 1, 2021.

Streaming Wars
Qatar News: BeIN to Pay $500 Million in Renewed Premier League Deal - Bloomberg

NFL’s monster TV deals with networks, Amazon will surpass $100B

French Soccer Faces Reckoning After TV Deal Collapses - The New York Times

SEC leaving CBS for ESPN, ABC for marquee football games - Sports Illustrated

American Cornhole League Dreams of Olympics After ESPN Deal

Gambling
New York Governor Andrew Cuomo Indicates He's Open To Legalized Online Sports Betting

Legal Sports Betting Hits New Record in New Jersey | Barron's

Yahoo Sports Launches Online Sports Betting in Partnership With MGM Resorts

DraftKings Launches Branded Gift Cards for the Holidays | The Motley Fool

FanDuel partners The CAGE Companies in exclusive sports betting deal - Gaming Intelligence

esports & Gaming
EA outbids Take-Two to buy Codemasters Group for $1.2 billion | VentureBeat

Meet the recipients of Europe's first women’s esports scholarship

PUBG Mobile is the top-grossing mobile game of 2020 - Fan Engagement and Gaming Experience Platform

Microsoft and LeBron James Want Your Ideas for New Arcade-Style 'Space Jam: A New Legacy' Game

French CS:GO Twitch Streamer Sued For $250,000 by Gaming School | AFK Gaming

Philadelphia Eagles first NFL team to sign up esports tournament provider - SportsPro Media

Content
UMM - New sports publisher aimed at Gen-Z launches to celebrate professional athletes as a force for good | GiveMeSport

Deals
OneFootball Acquires Arsenal-Backed Streaming Startup Dugout - Bloomberg

DAZN Sells Sporting News To PAX Holdings, a British Family Office – Sportico.com

NBA Joins GreenPark Sports Mobile Fan Experience, Adds $14 Million Series A Round

Microsoft and the Green Bay Packers’ TitleTown Tech VC Fund Adds a Dozen Investment Partners

Google’s Fitbit acquisition wins EU approval - The Verge

Premier Lacrosse League Merging with Major League Lacrosse to Unify Outdoor Game

Partnerships
Greenfly, Grabyo integration and partnership |

Drone Racing League teams up with T-Mobile for 5G tech - SportsPro Media

Astralis And Logitech G Extend Esports Partnership - Fan Engagement and Gaming Experience Platform

GreenPark Sports forms global partnership with LaLiga | LaLiga

Sponsorship
As the NHL seeks out new ways to increase revenue ahead of a season where fans may not be able to attend games, the possibility of selling ads on helmets is being discussed.

Tokyo Games sponsors pay $3.3 billion, but more still needed

The France and Barcelona forward Antoine Griezmann has cut commercial ties with the Chinese tech giant Huawei

Antitrust Suits
Facebook, Google’s quintet of antitrust suits - POLITICO

Appointments
Anheuser-Busch InBev sports marketing chief Nick Kelly is leaving the brewer to become president of MLS expansion franchise Charlotte FC, which will begin play in 2022. Kelly, whose title at A-B InBev is VP/Partnerships, Beer Culture & Community, will start at Charlotte FC in February, and report to Tepper Sports & Entertainment President Tom Glick.

Best of the Rest
How sports cards became a multi-million dollar alternative investment
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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