Hey Sports Tech Fans,
This will be the last newsletter for the year.
It’s been quite the roller coaster covering sports tech this year.
In what was a shocking and nervous year, there have been some great sporting moments on the pitch, mostly behind closed doors, and some great moments off the pitch too as sports leaned in to do what it could to help out a world in crisis.
While sports face some massive challenges moving forward with no fans for the moment, (see the story below from the New York Times about the French football league facing a cash crisis due to the collapse of a TV deal) there is reason to be optimistic about the sports world long term.
The rate at which technology and innovation in sports has evolved and been adopted this year as a direct result of Covid has been outstanding.
I have long held the belief that sports was slower to the party when it comes to adopting new technologies and trying new things.
That is no longer the case as the old business models of sports are under massive pressure this year and likely next year as well.
At the heart of the innovation that has helped sports through this time and will pay huge dividends is technology.
Sports Tech is a relatively new sub genre of the tech world but it is growing in importance year over year.
Sports is such a giant in terms of the number of people playing them at various levels, the number of people who actively follow and consume sports that the overall market size is just massive.
It’s been a terrible year but 2021 will be the beginning of normality again in the sports world but now with more technology available to both athletes and fans.
Have a great sporting end to the year, stay safe and have a lovely festive period!
Will
