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Sports Tech Live - Issue #109

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
This will be the last newsletter for the year.
It’s been quite the roller coaster covering sports tech this year.
In what was a shocking and nervous year, there have been some great sporting moments on the pitch, mostly behind closed doors, and some great moments off the pitch too as sports leaned in to do what it could to help out a world in crisis.
While sports face some massive challenges moving forward with no fans for the moment, (see the story below from the New York Times about the French football league facing a cash crisis due to the collapse of a TV deal) there is reason to be optimistic about the sports world long term.
The rate at which technology and innovation in sports has evolved and been adopted this year as a direct result of Covid has been outstanding.
I have long held the belief that sports was slower to the party when it comes to adopting new technologies and trying new things.
That is no longer the case as the old business models of sports are under massive pressure this year and likely next year as well.
At the heart of the innovation that has helped sports through this time and will pay huge dividends is technology.
Sports Tech is a relatively new sub genre of the tech world but it is growing in importance year over year.
Sports is such a giant in terms of the number of people playing them at various levels, the number of people who actively follow and consume sports that the overall market size is just massive.
It’s been a terrible year but 2021 will be the beginning of normality again in the sports world but now with more technology available to both athletes and fans.
Have a great sporting end to the year, stay safe and have a lovely festive period!
Will

Streaming Wars
Qatar News: BeIN to Pay $500 Million in Renewed Premier League Deal - Bloomberg
NFL’s monster TV deals with networks, Amazon will surpass $100B
French Soccer Faces Reckoning After TV Deal Collapses - The New York Times
SEC leaving CBS for ESPN, ABC for marquee football games - Sports Illustrated
American Cornhole League Dreams of Olympics After ESPN Deal
Gambling
New York Governor Andrew Cuomo Indicates He's Open To Legalized Online Sports Betting
Legal Sports Betting Hits New Record in New Jersey | Barron's
Yahoo Sports Launches Online Sports Betting in Partnership With MGM Resorts
DraftKings Launches Branded Gift Cards for the Holidays | The Motley Fool
FanDuel partners The CAGE Companies in exclusive sports betting deal - Gaming Intelligence
esports & Gaming
EA outbids Take-Two to buy Codemasters Group for $1.2 billion | VentureBeat
Meet the recipients of Europe's first women’s esports scholarship
PUBG Mobile is the top-grossing mobile game of 2020 - Fan Engagement and Gaming Experience Platform
Microsoft and LeBron James Want Your Ideas for New Arcade-Style 'Space Jam: A New Legacy' Game
French CS:GO Twitch Streamer Sued For $250,000 by Gaming School | AFK Gaming
Philadelphia Eagles first NFL team to sign up esports tournament provider - SportsPro Media
Content
UMM - New sports publisher aimed at Gen-Z launches to celebrate professional athletes as a force for good | GiveMeSport
Deals
OneFootball Acquires Arsenal-Backed Streaming Startup Dugout - Bloomberg
DAZN Sells Sporting News To PAX Holdings, a British Family Office – Sportico.com
NBA Joins GreenPark Sports Mobile Fan Experience, Adds $14 Million Series A Round
Microsoft and the Green Bay Packers’ TitleTown Tech VC Fund Adds a Dozen Investment Partners
Google’s Fitbit acquisition wins EU approval - The Verge
Premier Lacrosse League Merging with Major League Lacrosse to Unify Outdoor Game
Partnerships
Greenfly, Grabyo integration and partnership |
Drone Racing League teams up with T-Mobile for 5G tech - SportsPro Media
Astralis And Logitech G Extend Esports Partnership - Fan Engagement and Gaming Experience Platform
GreenPark Sports forms global partnership with LaLiga | LaLiga
Sponsorship
Tokyo Games sponsors pay $3.3 billion, but more still needed
Antitrust Suits
Facebook, Google’s quintet of antitrust suits - POLITICO
Appointments
Best of the Rest
How sports cards became a multi-million dollar alternative investment
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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