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Sports Tech Live - Issue #107

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Very quick one this week as we enter the busy festive period.
I am looking forward to 2021 and I think it would be amazing to democratise this platform.
Looking through the subscriber list, I can see a lot of very interesting people and I would love to open up this platform to get their insight and knowledge and be able to share it with the rest of the community.
This is not a sell your wares opportunity (although I am happy to share those with the community at any time, just send me an email with a link to some news).
What I am looking to do is to allow people to contribute to the weekly pieces that I publish here for the 700+ sports tech fans.
It’s not a massive following but it is hyper-focused on sports tech.
If you want to write a blog, create a video, offer your opinion on a Zoom call or as an audio recording, please do get it touch.
Just send me an email at
Have a great sporting weekend,

Streaming Wars
December’s Cardinals vs. 49ers game will skip national TV for Prime Video and Twitch - The Verge
NBC had to decide between football and lighting a Christmas tree. It chose the tree - CNN
Mike Tyson vs Roy Jones Jr pulled in 1m pay-per-view buys, reports reveal
Legal Single-Game Sports Betting In Canada Closer To Reality As Government Backs Bill
Detroit Pistons enter sports betting partnerships with FanDuel and DraftKings
esports & Gaming
Fortnite World Cup won’t return in 2021 over safety concerns
GreenPark Sports Partners With League of Legends Championship Series in North America
Marketing & social
The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders - The New York Times
LaLiga North America teams up with ticketing firm Stage Front
Pixellot, FC Barcelona Launch Camera for Academy Clubs
Flutter Accelerates U.S. Push With $4.2 Billion FanDuel Deal
Microsoft Now Owns Esports Tournament Platform
fuboTV Acquires Balto Sports as First Step Into Online Sports Wagering Market | Business Wire
Stats Perform Acquires Breakthrough Platforms from Thuuz Sports, Creating New Opportunities to Reach Fans Through Automated Video Highlights and Real-Time Excitement Alerts - Stats Perform
Catapult acquires leading sports content platform and community, Science for Sport
Hardware & Wearables
Plantiga’s Instrumented Insoles Work As Force Plates for Your Sneakers
Retail & eCommerce
Under Armour launches brand with Stephen Curry, trying to compete with Jordan Brand
How Prozone sparked a football analytics boom – The Athletic
Best of the Rest
VAR: Hit or miss? Fans' poll on football's most controversial debate
Desser and Kosner: 2021 Sports Recovery Hinges on Adapting to Market –
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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