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Sports Tech Live - Issue #107

Hey Sports Tech Fans, Very quick one this week as we enter the busy festive period. I am looking forw
Issue #107  •  December 4  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Very quick one this week as we enter the busy festive period.
I am looking forward to 2021 and I think it would be amazing to democratise this platform.
Looking through the subscriber list, I can see a lot of very interesting people and I would love to open up this platform to get their insight and knowledge and be able to share it with the rest of the community.
This is not a sell your wares opportunity (although I am happy to share those with the community at any time, just send me an email with a link to some news).
What I am looking to do is to allow people to contribute to the weekly pieces that I publish here for the 700+ sports tech fans.
It’s not a massive following but it is hyper-focused on sports tech.
If you want to write a blog, create a video, offer your opinion on a Zoom call or as an audio recording, please do get it touch.
Just send me an email at
Have a great sporting weekend,

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Streaming Wars
December’s Cardinals vs. 49ers game will skip national TV for Prime Video and Twitch - The Verge

NBC had to decide between football and lighting a Christmas tree. It chose the tree - CNN

Mike Tyson vs Roy Jones Jr pulled in 1m pay-per-view buys, reports reveal

Legal Single-Game Sports Betting In Canada Closer To Reality As Government Backs Bill

Detroit Pistons enter sports betting partnerships with FanDuel and DraftKings

The long-awaited review, which could roll back vast swathes of the 2005 Gambling Act 2005, will begin as soon as Monday with an initial call for evidence.

esports & Gaming
Fortnite World Cup won’t return in 2021 over safety concerns

Narrated by Cillian Murphy, Fight For First: EXCEL ESPORTS will be available on BBC iPlayer early 2021   •   Share

GreenPark Sports Partners With League of Legends Championship Series in North America

Amateur esports players to battle it out across a variety of top esports titles; all competing for cash, scholarship dollars, and other exciting prizesSANTA MONICA, Calif., Dec. 03, 2020 (GLOBE NEWSWIRE) – Super League Gaming  (Nasdaq:   •   Share

Marketing & social
The College Athletes Who Are Allowed to Make Big Bucks: Cheerleaders - The New York Times

The show was a combination boxing card/hip-hop concert, and it worked very well in large part because of the way it was produced.

LaLiga North America teams up with ticketing firm Stage Front

Pixellot, FC Barcelona Launch Camera for Academy Clubs

Flutter Accelerates U.S. Push With $4.2 Billion FanDuel Deal

Microsoft Now Owns Esports Tournament Platform

fuboTV Acquires Balto Sports as First Step Into Online Sports Wagering Market | Business Wire

Stats Perform Acquires Breakthrough Platforms from Thuuz Sports, Creating New Opportunities to Reach Fans Through Automated Video Highlights and Real-Time Excitement Alerts - Stats Perform

Catapult acquires leading sports content platform and community, Science for Sport

Hardware & Wearables
Plantiga’s Instrumented Insoles Work As Force Plates for Your Sneakers

The NFL has hired away World Rugby CEO Brett Gosper to become its first head of Europe and U.K., where he will be tasked with expanding American football across the continent.

Retail & eCommerce
Under Armour launches brand with Stephen Curry, trying to compete with Jordan Brand

How Prozone sparked a football analytics boom – The Athletic

Best of the Rest
VAR: Hit or miss? Fans' poll on football's most controversial debate

Desser and Kosner: 2021 Sports Recovery Hinges on Adapting to Market –
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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