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Sports Tech Live - Issue #105

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
A few updates from previous stories that I covered on here:
The Premier League scrapped its Pay Per View offering. For the first 9 games there was an average of 39,000 buys generating £5.24 million.
Only two games sold more than 70,000, while three games sold less than 10,000.
With the extension of lockdown in the UK it is a smart move to reverse the decision.
But I have a feeling if buys were significantly higher, it would have been a very hard decision from a financial point of view as the Premier League and clubs look to recoup money lost from ticket sales due to Covid.

Twitch is still banning people due to DMCA copyright claims of streamers using licensed music in live streams, clips of streams or in video on demand versions of the stream.
The record industry are using Shazam like technology to crawl through live and video content.
The main strategy for Twitch streamers is to delete their content to avoid any repercussions but some clever people have found publicly accessible copies of those videos in the cloud, even after they have been deleted from a users profile.
Twitch needs to provide streamers the tools they need to stay compliant, otherwise streamers will start to feel very uncomfortable with the situations.

In other news there are a number of interesting deals in the past week.
Ryan Reynolds and Rob McElhenney have purchased Wrexham football club with a behind the scenes documentary part of the plan to generate revenue and profile for the club. With two such high profile actors involved its easy to see Netflix, Amazon or a traditional broadcaster willing to purchase the rights.
Jay Z and Novak Djokovic have invested in connected fitness startup CLMBR. With the success of Peloton and Mirror in the past couple of years it’s easy to see why they were interested in such a deal. The fitness equipment is a cardio focused device that replicates climbing.
Have a great sporting weekend.

Streaming Wars
Pac-12 Networks rolls out 24/7 streaming channel
MSG Networks Launches 'MSG A.M.' Morning Show - Variety
Sinclair Broadcast Group to rename sports channels after Bally’s casinos
EPL scraps pay per view – Digital TV Europe
theScore offers new levels of betting personalization with Bet Section - SBC Americas
esports & Gaming
Madden NFL 21 Improves Gameplay with NFL Next-Gen Stats on PS5
EXCEL ESPORTS unveils Tottenham Hotspur player Dele Alli as global ambassador - Esports Insider
Tfue forced to forfeit Twitch Rivals prize money, xQc's teammates banned after stream sniping fiasco
The NFL will hold a virtual Pro Bowl this year, with players competing in the Madden video game
The Big House cancelled after Nintendo cease and desist, Smash community left furious
Opinion | US teams are losing home field advantage on social media. Here’s a game plan to fight back - SportsPro Media
Why Hollywood's Ryan Reynolds, Rob McElhenney Want to Buy Wrexham FC - Bloomberg
Jay-Z and Novak Djokovic Climb to New Heights with Investment in CLMBR
Pllay raises $3 million so gamers can wager on duels in popular games
Two Circles completes ‘US$45m’ acquisition of TRM Partners sponsorship agency
Los Angeles Clippers star Kawhi Leonard joins energy drink company X2 Performance in an equity deal
Marketing & Social
DeAndre Hopkins’ Catch Won’t Come with Masssive Marketing like OBJ’s –
Ben Fischer
.@Airbnb on its Olympics sponsorship, in its own words in its S-1 just filed:
Sports Business Journal
.@INFLCR and @Teamworks have partnered with @BookCameo to bring the video-sharing platform into college athletics. Through the deal, college athletes with access to Teamworks or INFLCR can create Cameo accounts and post customized content (@SmittySBJ).
Women in Sport
FIFA U17 Women's World Cup 2021 cancelled, India to host the 2022 edition
ONE Championship Announces Global Partnership with Facebook Spanning Exclusive Content, Facebook Gaming and Oculus
WSC Sports Enters China With Three-Year Partnership With Tencent
MLS debuts 2nd screen, enhanced data broadcasts for playoffs
Argentine soccer association signs Genius Sports as live data, integrity partner
Phoenix Suns Unveil A Practice Facility Using Technology In A Way No NBA Team Has Before
Reigning MVP Carlos Vela Tops MLS’s Best-Selling Jerseys for 2020 –
Demo Day Batch 6 | Demoday
Apple v Epic
Nvidia is bringing Fortnite back to iOS with new cloud gaming web app
Apple will reduce App Store cut to 15 percent for most developers starting January 1st
Epic Games founder Tim Sweeney likens fight against Apple to fight for civil rights – TechCrunch
Best of the Rest
Major League Cricket to develop first stadium in Texas
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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