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Sports Tech Live - Issue #103

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Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
So politics has dominated the news headlines for the week and sports is not immune to the implications of the US Presidential results.
The areas that could change under a new administration include:
Online Betting is a hot market since it has been made legal under federal law, with states implementing their own laws. People were expecting Trump to advance the case for legal online gambling given his history with owning casinos, but instead his administration tightened the Wire Act which governs interstate gaming. Biden has said he would reverse this tightening of the laws.
College Athletes Payments has long been a hot topic of conversation. The NCAA look to be taking the right steps to allow college athletes to make money off of their career. Biden is likely to be in favour of opening up the market to allow college athletes to make money from their college career.
Taxes for professional sports athletes, executives and owners will likely be higher under Biden as well as taxes on the sale of sports franchises which are well into the billions. The NFL is expecting a restructuring of ownership if Biden wins before he takes office in January 2021.
Healthcare is a major topic for everyone in the US. Active athletes largely have access to first class health care but for retired athletes it is a very different case. We have seen countless stories of the long term effects of playing physical sports like NFL and Biden is likely to extend healthcare to more people and protecting those with pre-existing conditions which some athletes might fall into.
China Trade War has been another hot topic in the last 12 months or so. This has had big impacts on sports apparel makers as their goods have been in the firing line. Rivals Nike and Adidas have been on the same page in opposing the trade wars as it has hurt the bottom line. Biden is likely to roll back some of these tariffs as he tries to normalise the trade situation with China.
Marijuana has been made legal in more states in ballots alongside the presidential election. The NFL has stopped banning players for positive drug tests of the substance while the MLB has removed it from its list of banned substances. The sports industry has seen a number of deals with CBD companies in recent years as a recovery substance that claims to reduce inflammation. CBD is a non-psychoactive element of cannabis so while not strictly illegal there are still issues around the substance given the nature of the product being a derivative of cannabis.
Antitrust issues were a big talking point during the Democratic primaries and it remains to be seen if Biden will take up the charge. There are a number of issues where this might become an issue. In another story below there is an antitrust case against the NFL and DirecTV for its Sunday Ticket offering which the Supreme Court has refused an appeal from NFL and DirecTV.
There are a number of others areas in which the sports business might be impacted as a result of the election.
Have a great sporting weekend,

Streaming Wars
Premier League's controversial pay-per-view model to be scrapped | UK News | Sky News
Sinclair (SBGI) Writes Down Regional Sports Networks by $4.23 Billion - Bloomberg
ESPN in billion-dollar NFL TV battle for NBC’s ‘Sunday Night Football’
Borussia Dortmund v Bayern Munich derby clash gets virtual ESPN+ virtual watch party - SportsPro Media
Autumn Nations Cup lands on FloSports in US rights deal - SportsPro Media
How Buzzer is planning to cut through and bring live sport to the House of Highlights generation - SportsPro Media
AT&T considers selling significant minority stake in DirecTV, AT&T Now and U-Verse pay-TV operations, sources say
Gambling Stocks Rise As More States Legalize Sports Betting, Pass Gaming Ballot Measures | Investor's Business Daily
DraftKings partners with golf star Bryson DeChambeau
Memphis Grizzlies form partnership with online sports gambling operator FanDuel
India cricket kit contract picked up by Mobile Premier League - SportsPro Media
La Liga clubs told to cancel betting deals by end of 2020/21 season - SportsPro Media
esports & Gaming
Premier League club Wolves announces entry into Rocket League - Esports Insider
European giant AC Milan strikes partnership with QLASH - Esports Insider
Mastercard thanks 'League of Legends' fans with digital experiences, capsule collection | Marketing Dive
EA Sports strikes NHL and UFC video game renewals - SportsPro Media
iRacing has boosted NASCAR during the pandemic. Now esports may help shape racing’s future.
NFL to Host Inaugural Madden NFL 21 x HBCU Tournament | NFL Football Operations
USA Basketball Set to Hold Trials for USA National Gaming Team
NBA appoints Mediahub as new media buying partner - SportsPro Media
Giants legend Michael Strahan produces HBO docuseries 'The Cost of Winning'
Passionate About Journalism, NBA Star CJ McCollum Is 'ReMaking America'
Social & Marketing
Fox counts Covid-19 cost as quarterly TV ad revenue drops US$117m - SportsPro Media
Sports Agencies Pivot to Influencer Deals Amid Shortened Seasons –
Former Dodger Shawn Green helps team and fans celebrate a World Series title during a pandemic
DoorDash teams with NFL's Prince Amukamara to share drivers' stories | Mobile Marketer
Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million – TechCrunch
PlayUp raises $25m for US launch - iGaming Business
Formula E invests in electric off-road series Extreme E - The Race
Breeders’ Cup taps Facebook’s Oculus for live race VR content - SportsPro Media
Sports leagues are betting on augmented reality, as virtual courtside seats can't match the real thing
Verizon unveils 5G football experience in NFL app | Mobile Marketer
Retail & eCommerce
WWE Replaces Arena Merchandise Loss With E-Commerce Gains Amid Rebound
Friday Night Bytes: Can Analytics Revolutionize High School Football? - The New York Times
Election Impacts Sports Business From Taxes to College Athlete Rights –
Andrew Yang wants to take the fight to Dana White's UFC
Cramer: Election Day had 'market-moving implications' for cannabis, sports betting and gig economy
Best of the Rest
NBA 2020/2021 season set to begin December 22 - CNN
FOX Sports
Oklahoma State tried to get Texas to miss a field goal by putting up yellow lines on the video board
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