View profile

Sports Tech Live - Issue #102

Hey Sports Tech Fans, It's been a crazy week for Twitch streamers. There have been a raft of take d
Issue #102 — View online — Suggest a link
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
It’s been a crazy week for Twitch streamers.
There have been a raft of take down notices through the DMCA protocol as a result of the streaming of recorded music.
People of a certain age will remember the RIAA, the Recording Industry Association of America, and their lawsuits against peer to peer networks like Napster, Limewire, Kazaa and others for the illegal distribution of recorded music.
The RIAA again seem to be leading the charge in these take down notices as they have lost money under American copyright law as streamers using content they represent hurts their bottom line.
With the advent of the streaming model for music, there is now a value on each stream of a song. When a Twitch streamer broadcasts a song to thousands of viewers, that represents lost revenue.
The main issue has come about with clips and video on demand on Twitch as these have been analysed by the RIAA and copyright claims have issued.
This has resulted in streamers getting an email from Twitch to say they are in violation and videos have been deleted on their behalf as Twitch have to by law or face a lawsuit themselves if they break the DMCA request.
This has resulted in a lot of Twitch streamers losing years of work, which must be heartbreaking for them.
Twitch as a platform is far less developed than Youtube when it comes to copyright issues.
Youtube implemented its Content ID system as a result of pressure from the music industry.
Twitch desperately needs a similar service to help the community stay within the law and to provide a better service.
The inclusion of being able to make clips and VOD’s private would also greatly help streamers as they could retain the content that they have produced over years of hard work.
But the reality is a lot of streamers have lost out and many more are worried about what the future holds.
Will streamers face lawsuits? Will they be banned as many have been?
The issue of bans was brought to an ironic place when a musician, DragonForce, was banned from Twitch for playing his own music.
Twitch operate a 3 strikes your out policy, which might equate to play 3 songs in a single stream.
A major issue for streamers receiving notices is that there has been no indication from Twitch which clips or VOD’s are the culprits.
Deleting everything is not a nice solution but some have made that choice.
Leaving everything up and hoping no lawsuits transpire is a major risk, especially for larger streamers who might become the targets as being made an example of.
The great Devin Nash has compiled a list of resources to help streamers take the actions they need to get onside and not face issues faced by DMCA take down notices.
You can check it out here https://docs.google.com/spreadsheets/d/1u0_VQHP1m_LiAlUwi8VTLTus9OfX2JkOSut2hqLKz1M/edit#gid=1035229811
If you are a streamer or know people that are, you should share this with them as they are at risk right now.
This story will continue to run and I hope that Twitch provide the streamers the tools they need to continue to grow inside the law.
Have a great sporting weekend,
Will

Streaming Wars
DAZN Reactivates Global Expansion Plan, Updates Strategy For Sports Streaming In COVID-19 Comeback – Deadline
AT&T’s CEO Predicts That Millions More Homes Will Cut the Cord - Bloomberg
Study: NFL streaming up 41% over Q3 2019 - SportsPro Media
Twitch Combines Live Sports and Video Games in Fan-Controlled Football Partnership
T-Mobile expands into live internet TV with new TVision streaming service - The Verge
Gambling
Fox Makes Early Bet That Wagering Technology May Work Beyond Sports - Variety
Drone Racing League, Genius Sports strike long-term data agreement | SportBusiness
NBA renews contracts with two betting data operators
Caesars Entertainment And William Hill Sign First NFL Team Sponsorship Together
D.C. United, FanDuel Building Sportsbook at MLS Club’s Audi Field – Sportico.com
Entercom and FanDuel Announce Landmark Strategic Partnership | Business Wire
esports & Gaming
Twitch DMCA Strike Causes Panic as Streamers Worry Their Channels Could Be Banned - IGN
Twitch suspends DragonForce guitarist for playing his own music
Sport1 launches new pan-European esports channel - SportsPro Media
Gen.G expands Team Bumble partnership, plans all-women VALORANT team
Dutch judge rules that EA should be fined €500k every week until it removes FIFA loot boxes
Activision Blizzard Reports $1.95 Billion In Revenue For Q3, Will Hire 2,000 New Staff
Will Esports Replace Slot Machines in Casinos?
Real Madrid player Casemiro enters the CS:GO scene with CaseEsports
Move Over, Kylie: Gamers Aim to Be the New Marketing Stars - Bloomberg
Content
LeBron James' Springhill to Develop Podcasts for Audible
HBO Lands Doc ‘The Day Sports Stood Still’ From Antoine Fuqua, Brian Grazer and Chris Paul (EXCLUSIVE)
Netflix is raising the price of its most popular plan to $14 today, premium tier increasing to $18
The Uncharted movie finally finishes filming— after more than a decade in development
Marketing & Social
In the wake of COVID, sports fans have gone social - Digiday
Ad revenues and e-commerce boom boost Facebook earnings but US users down from COVID surge – TechCrunch
Manscaped kicks off 'Field Goal Challenge' game in 49ers app | Mobile Marketer
Deals
Qualtrics Founder Ryan Smith Buys Majority Interest In Utah Jazz For Reported $1.66 Billion
U.K. Betting Firm Genius Sports to Go Public in $1.5 Billion SPAC Deal - WSJ
Callaway Golf to Buy Rest of Topgolf Entertainment - WSJ
Dolphins Executive SPAC Taps Bobbi Brown, Gary Vaynerchuk For IPO Hunt – Sportico.com
Whoop, maker of the fitness tracker that pro athletes love, is now valued at $1.2 billion
NFL Players Association Takes Ownership Stake in Monkey Knife Fight, Orchestrated Through OneTeam Partners
Partnerships
5 More U.S. Stadiums Select Appetize Mobile Ordering To Improve Fan Experience | Business Wire
Bucs' Tom Brady boosts business empire via Fanatics, IMG partnerships | RSN
Data
NCAA Forms Committee On Athlete Biometrics; Will It Catch Up To Technology?
AI
AI Camera Ruins Soccer Game For Fans After Mistaking Referee's Bald Head For Ball | IFLScience
AR
Snapchat’s Augmented-Reality Lenses Find Their Way to the Ballpark - WSJ
Women in Sports
8K
First-ever 8K Video Replay System Unveiled at Levi's® Stadium
Appointments
ESPN Digital Chief Ryan Spoon Exits For COO Post At Sports Betting Venture BetMGM – Deadline
Best of the Rest
The Social Change Fund Partners with Chopra Global to Provide Support for Teachers | SLAM
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
Did you enjoy this issue?