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Sports Tech Live - Issue #101

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey SportsTech fans,
The first major casualty of the streaming wars has been announced, it’s Quibi!
The short form, mobile focused streaming platform raised $1.75 billion and raised even more hype in Hollywood and Silicon Valley as it promised to be the next big thing.
It launched in early April of this year amidst the pandemic and set its sights on signing up millions of subscribers for its $7.99 a month without ads or $4.99 with ads offering.
As of a couple of weeks ago they had 500,000 paying subscribers!
They have decided to pull the plug now to return money to investors instead of continuing on a path that they see as only having one outcome, failure.
They have laid blame on the pandemic, which kind of makes sense as I saw their target audience as commuters on the bus or train looking to kill 10 minutes by consuming one of their “chapters”.
But the pandemic also gave people more time to consume content as they remained at home and were looking for content to escape from the boring and scary reality of lockdown, so I am not sure how much water that holds.
Contrast that to TikTok, which saw an explosion of consumption and content creation.
Both are short form video content platforms, but that’s where the similarities end.
Quibi paid massive amounts of money to high profile celebrities for high-budget content.
Tiktok provided a social platform for anyone to create content on their platform. And whilst they have a $2 billion creator fund, it is performance driven not perceived value driven.
Quibi produced Hollywood big picture style quality on high end cameras with the plan to distribute it via mobile devices, with a time to market more akin to Hollywood than social
Tiktok allows anyone to use their phone to create the content and have an extensive filters and effects library to allow user to get creative, with the distribution on the same device in an instant to give a real time feel as content that stayed on top of events
Quibi restricted social features like sharing, commenting, voting etc. which made it feel like just another content platform that felt disconnected from other users consuming the content at the same time.
Tiktok has leaned into social with all of the regular features but adding new ones like duets, using sounds, allowing users to go live
Quibi prevented screenshots altogether initially but 3 months after they allowed it but through a convoluted process, which killed off any potential meme culture from cropping up which would have helped them grow their subscriber base
Tiktok actively courts meme culture and every day there is a new trend created that people replicate which draws in further viewers, creators and increases time spent on the app. Users can also share the videos with their friends and download a video to share with whatever messaging service a user wants to use
Quibi was a place for curated content through the deals they did with studios, directors actors etc. which limits the amount of content available at any given moment
Tiktok makes use of its now infamous algorithm to filter through the mass amounts of content created everyday on the platform to create a personalised experience for everyone
Quibi was a place that saw household names create content in a new format. They had signed up stars like Spielberg, Idris Elba, Chance the Rapper among others
Tiktok has created new stars that are reaching fame and fortune among younger audiences that traditional celebrities could only dream of.
There are many more differences between the platforms, but I guess the most glaring one, is that one is taking over the social media landscape with silly dances and 60 second videos, whilst the other is shutting down after 6 months after raising $1.75 billion.
Will there be more casualties of the streaming wars? Absolutely!
Will they be as high profile and as short lived as Quibi? Probably not.
Have a great sporting weekend.

Streaming Wars
F1’s first YouTube live race attracts 1.7m views - SportsPro Media
ESPN+ acquires Scottish Premiership rights in the US - SportsPro Media
Australia’s Seven Network to broadcast Beijing 2022 Olympics - Insider Sport
NBA Rakuten OTT service grows Japanese subscriber base by 600% - SportsPro Media
Hulu Drops Sinclair's Fox Regional Sports Networks From Live TV Plans - Variety
John Ourand
These seem to be opportunistic moves to me. RSNs are not carrying any sports - no MLB, no NBA, no NHL - for at least the next three months, maybe longer. My bet is that deals will be made as live games start up again.
NBA to launch new lottery game with EquiLottery - iGaming Business
BetVictor-powered BildBet app to launch in December - iGaming Business
Yahoo Sports, BetMGM Improve Sports Betting Experience With New Features
CS:GO Betting-Related Bans Handed Out to 7 Players by ESIC Following Investigation
]"Streamers Should be Paying The Developers"
UK esports sees 8.5 percent annual growth between 2016 and 2019 - Esports Insider
EA to face class-action lawsuit over Ultimate Team loot boxes in Canada
La Liga becomes first major European sports property on Twitch - SportsPro Media
100 Thieves Signs With Creative Artists Agency (CAA) to Expand
Red Bulls’ Investment in Esports Paying Off in Competition and Content
UFC adds Fight Pass video content via Snapchat - SportsPro Media
Marketing & Social
DAZN partners with TikTok to launch football content portal in Germany – TBI Vision
Without Games, Olympians Look to Social Media for Competition
Liverpool land Expedia sleeve deal following Western Union departure - SportsPro Media
Astralis and Garmin in new, strategic partnership - Fan Engagement and Gaming Experience Platform
Mastercard renews UEFA Champions League partnership | Inside UEFA |
Vivo and UEFA EURO in four-year deal |
MLB Partners With T-Mobile To Broadcast World Series BP With 5G-Powered Cameras Mounted On Caps
Liverpool partner with revolutionary company to save millions in the transfer market - Liverpool Echo
Orlando City SC Close To Being Sold For About $400 Million
Pro Fighters League Partners With Acronis, Bets on OTT and Gaming
After Doping Scandal, Russia Hacked the Olympics, U.S. and Britain Say - The New York Times
FanDuel, DraftKings Data Provider Stats Perform Hit By Ransomware Attack
Women in Sport
Athletes Unlimited to launch a new professional lacrosse league in July
Angel City FC: NWSL's L.A. Team Makes Name Official, Adds More High-Profile Owners
Fitness & Recovery
How the Gym App FlexIt Adapted to the Pandemic
San Francisco 49ers Announce Joovv as Official Light Therapy Partner
PGA TOUR names Hyperice Official Recovery Device of the PGA TOUR and PGA TOUR Champions
Rawlings Enters Into Definitive Agreement to Acquire Easton Diamond Sports
Nico Rosberg to launch own Extreme E team - BBC Sport
Drone Racing League Brings On NBA Champion Chris Bosh To Lead New STEM Initiative For 2020 Season - sUAS News - The Business of Drones
European Football
Top English clubs in bombshell talks to join European Premier League | UK News | Sky News
Uefa prize money to be cut for next five seasons | Sport | The Times
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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