View profile

Sports Tech Live #73 - DAZN defers rights payments & furloughs staff, NFL expands playoffs & will broadcast on Nickelodeon & More

Hey Sports Tech Fans, Another crazy week in the world, but a lot is still happening in the world of
Issue #73  •  April 3  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Another crazy week in the world, but a lot is still happening in the world of sports despite a virtual shut down on all sporting action!
The NFL have voted to have 14 playoff games and interestingly they have voted to air games on Nickelodeon and NBC’s upcoming streaming service, Peacock.
While the decision to provide some games on a streaming service should come as no surprise, the move to add games to a kids TV channel, most certainly came as a shock to me at least.
We have talked a lot on here about traditional sports facing issues with an aging fan base, hence the moves in the last year or so to do deal’s with the likes of Twitch and TikTok to attract a younger audience by providing sports content where the gen zers are spending their time.
Broadcasting on a kids TV channel is a first as far as I am aware and is a bold move by the NFL. Will we see this kind of deal in other sports? Will the Cartoon Network be broadcasting MLB?
It remains to be seen what the viewing figures will be for these games but I am sure there will be a lot of analysis of the numbers to see if it actually proves successful for the NFL.
Like a lot of things in sports, if one league can prove it is a successful strategy, expect others to pour in.
In other streaming wars news, DAZN has deferred its rights fees payments and furloughs staff. It probably comes as no surprise as their entire business model is based on the premise that there is always live sports to stream to their subscribers.
It is a bold move, made in a tough situation to protect it in the long run.
Could it see a massive cancellation from subscribers? Could rights holders terminate their agreements? Could it impact on future negotiations for rights with different sports teams and leagues? Its hard to know from here but it could be make or break for the biggest sports OTT platform.
Elsewhere, virtual sports and eSports continue to surge.
The NBA and NFL will be hosting tournaments for star players battling it out on their games consoles.
This could very well be the tipping point for esports as a lot of fans will tune in that would never have considered watching streamed video games before.
Involving the players is a great way to boost the tournaments and engagement from fans. It will showcase the players in a new light and with established stars taking part the relationships, fan affinities and rivalries will make for a better viewing experience for a lot of fans who have no affinity to esports stars.
I expect major trash talking to take place before during and after, which could make for a great viewing experience for fans. With real world sports we never get to hear what is being said, so if you intend to watch with children be advised that you may hear some curse words and trash talk!
Have a great virtual sporting weekend,
Will
Streaming Wars
DAZN defers rights fee payments and furloughs staff | SportBusiness

NFL Adds Playoff Games On Nickelodeon & Peacock; Postseason Expands To 14 Teams – Deadline

Media networks have paid billions for sports they won't receive this year — but the fighting for refunds hasn't started yet

Gambling
Virtual Tennis Provides Boost To Online Sports Betting During Lockdown

A global leader in delivering sports data and content to media companies, sports federations and the betting industry.

Cyberattack On SBTech Forces Shutdown Of Some Betting Sites

eSports
Eight million log on daily. Its top players make millions. Will this finally be esports' moment?

How to watch Kevin Durant play in ESPN's NBA 2K Players Tournament tonight - CNET

Madden NFL players tournament: Full bracket, rules, entry list & live stream for charity event | Sporting News

Content
ESPN to satiate sports fans, move up release of Michael Jordan documentary

2020 NFL Draft will be held as scheduled, 'conducted and televised in a way that reflects current conditions'

The Big3 basketball league has teamed up with Endemol to produce a reality-show basketball tournament designed to keep players safe during the Coronavirus crisis.

Marketing & Social
Coronavirus Could Reduce TV Ad Spending For NBA, MLB And NHL By $1 Billion

VR & Virtual Training
Sports Tech Comes Of Age With VR Training, Coaching Apps And Smart Gear

LAFC trains in a 'virtual' world that keeps them connected - Los Angeles Times

Deals
Reuters Connect customers can now access the tools for live editing and distribution.

Startups
10 Early Stage Startups Selected for SportsTech Melbourne Accelerator Program

Covid-19
David Levy: Changes on Horizon for Major Leagues | MediaVillage

Need a refund on those tickets to NBA, NHL or baseball games? Hold that thought

With No Baseball, FanGraphs Is in Peril. It Won’t Be the Last Sports Media Operation to Face Hard Times. - The Ringer

(Repeats to additional customers, no changes to text)

Nike, Bauer making masks for healthcare workers amid COVID-19 pandemic - Sports Illustrated

North American sports will return, but will the fans? - Reuters

Soccer star Messi takes 70% pay cut due to coronavirus, as pressure mounts on others to follow suit
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
Did you see something you think we should include in our newsletter?
Suggest a link
Copyright © 2020 Techstars, All rights reserved.
You are receiving this email because you opted-in on one of our websites.
Our mailing address is:
Techstars
1050 Walnut St #202
Boulder, CO 80302
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don’t want these updates anymore, please unsubscribe here.
Manage all your newsletter subscriptions here.
This newsletter is carefully curated with Revue