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Sports Tech Live - #71 Sports turn to eSports to keep fans engaged, Netflix agrees to limit stream quality to prevent congestion, Leagues give free content passes, sports betting struggles in a world with limited sports

Hi Sports Tech Fans, With working from home applying to those in the sporting world as well, I will b
Issue #71  •  March 20  •  View online  •  Suggest a link
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hi Sports Tech Fans,
With working from home applying to those in the sporting world as well, I will be running an online collaboration session based on design thinking and design sprints.
It will be for a limited number of people but it will be an hour-long session where I will bring people through a workshop that will facilitate team members to collectively work together to identify issues, create potential solutions and select solutions with an action plan to get them implemented and tested.
If you are interested, just reply to this email. I am thinking of running this on Wednesday.

It’s no surprise that coronavirus dominates the news cycle in the world of sports this week. I have decided to add all the stories I found this week as I think people will be looking for content to consume during the partial lock down of the world.
Most stories are coronavirus related but there are a number of other stories as well and I have tried to include as many of those as possible!
The sports lock down has been a great boon for the world of eSports. More people are playing than ever before with Verizon noting a 75% uptake in the number of gaming usage on its network.
Sports like F1 and Major League Rugby have launched virtual iterations of their sports in order to meet fan expectations of being able to watch the sports that they love.
The F1 is particularly interesting as it will include a number of actual F1 drivers, eSports stars and maybe other stars and celebrities.
I watched an event run last week that combined Twitch stars like Australias Benjamin Daly who has 481,000 subscribers on Youtube and a further 10,000 on Twtich, McClaren driver Lando Norris and Real Madrid and Belgian goalkeeper Thibaut Courtois.
It was an excellent watch and it was great to see Benjamin and Lando fight it out on the track and discuss their battle after the race.
The first race will be this Sunday at 8pm GMT and will be a virtual Grand Prix from Bahrain.
It is an exciting time to be in the world of eSports as I would expect sports teams around the world to jump into the world of eSports as it provides them a great hedge for situations like this.
There are a lot of benefits of having an esports team as an existing sports team but this is an entirely new one.

Sports leagues like the NFL, NBA and NHL are opening access for free to fans so they can enjoy archive games, highlights, interviews and other content on their platform.
Another reason why sports teams and leagues should have their own OTT service to provide content to their fans that they crave now more than ever.
Have a great esporting weekend and remember to stay safe and wash those hands!
Pat Connaughton
Random thought - this is like a simulation of retirement for pro athletes. What are we gonna focus on when our careers end? What’s our day to day schedule look like? Interesting time to think about it and experiment with different ideas 🤔🤷🏼‍♂️... Strive to be more than an athlete!
Streaming Wars
Coronavirus: Netflix Agrees to Limit Streaming Traffic in Europe to Ease Congestion | Hollywood Reporter

NFL Game Pass Is Free Until May 31

During the NBA Hiatus, watch a free preview of NBA League Pass |

WrestleMania moved, will air live without fans

In the Midst of the Coronavirus Pandemic, the Turkish Basketball League Plays On

Analyst: Losing NBA to Cost Disney $306M, AT&T $168M - Broadcasting & Cable

NBA’s TV Billions Are Still Flowing Even With Games Going Dark - Bloomberg

IMG Arena secures European volleyball streaming and data rights - Gaming Intelligence

The Brave New World of Betting on Athletes’ Data - WSJ

As American Indian casinos close for coronavirus, industry seeks $18 billion aid - Reuters

Can Horse Racing Fill The Void For The Traditional Sports Betting Crowd?

Sports books in Las Vegas are getting creative to offset March Madness betting losses

US sportsbooks struggling to find bets to offer, with major sports events suspended

Coronavirus concerns don’t deter first wave of Michigan legal sports bettors – The Athletic

Formula 1 launches Virtual Grand Prix Series to replace postponed races

Major League Rugby cancels 2020 season, creates esports tournament | SportBusiness

Overwatch League sets its new online-only schedule for spring | Engadget

Sacramento Kings Co-Owner Andy Miller: This Is Esports’ Moment

Gaming Usage Up 75 Percent Amid Coronavirus Outbreak, Verizon Reports | Hollywood Reporter

Esports Leagues Are Only Game in Town After NBA and NHL Go Dark - Bloomberg

NASCAR launches eNASCAR iRacing Pro Invitational Series - Esports Insider

Jelle's Marble Racing League Goes Viral During Coronavirus Crisis

ESPN Is Bringing Back Dodgeball-Inspired The Ocho This Weekend | Vanity Fair

Ken Burns and PBS make “Baseball” documentary series available for free streaming

How Sports Studio Shows Have Adjusted During This Time of Social Distancing: TRAINA THOUGHTS

By tech and by acquisition: inside Spotify's podcast expansion plan | The Drum

The Athletic is trying to move forward with business as usual, also unlocking each writer's favorite article

Magnus Says ESPN Seeking Balance of News, Entertainment - Broadcasting & Cable

Jay-Z Pushes Back at Critics of NFL Deal on New Jay Electronica Song ‘Flux Capacitor’ (Listen)

Rich Kleiman on Working With Kevin Durant, Building a Media Company, Moving to Brooklyn, and More

PSG Soccer Club Doc Series In The Works With Amazon Prime – Deadline

Marketing & Social
Nike, Adidas Saw Biggest Boost From Influencers In 2019

Fifa, product placement and the future of ads in video games | The Drum

Disney Points Live Sports Advertisers to GMA, Freeform, Other ESPN Content

Puma introduces a virtual influencer in South East Asia called Maya | The Drum

Amid coronavirus, Peloton gives new users free workouts for 90 days – no bike needed

Reddit Sees Traffic Surge During Coronavirus Outbreak – Adweek

2020’s sporting calendar is in disarray, but Adidas isn't spiking marketing plans (yet) | The Drum

Coronavirus fears are sidelining athletes. As luck would have it, Gatorade now has a drink for them

Social Media Consumption Grows Amid Coronavirus

Mark Cuban predicts social media explosion from bored athletes - Axios

Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has agreed a $240m (€215.3m) senior term loan facility with Credit Suisse. Wanda’s…

Euro 2020 and Copa América Are Postponed for a Year - The New York Times

MLB Opening Day pushed to mid-May at earliest

French Open criticized for "selfish, arrogant" rescheduling amid coronavirus outbreak - CNN

Will the 2020 Olympics Happen? Unlikely Says Ex-Team USA Official - Bloomberg

Sources: Big3 plans to launch quarantined tournament in April in response to coronavirus sports hiatus

The Coronavirus’s Economic Effect On Sports Could Be Staggering | FiveThirtyEight

Last Week, a U.S. Women’s Football Team Left for Honduras—Now They Can’t Get Home

What Do We Do Now? Sports Media Ponders the Coronavirus. - The Ringer

New NFL stadiums could miss deadlines, based on COVID-19 measures - ProFootballTalk

N.F.L. Changes Draft to TV-Only Event - The New York Times

FS1 Sidelines All Of Its Live Daily Studio Shows – Deadline

Facebook, Reddit, Google, LinkedIn, Microsoft, Twitter and YouTube issue joint statement on misinformation – TechCrunch

Best of the Rest
NFL Players Sign Off on Agreement to Expand Season to 17 Games

The one football league in the world ploughing on regardless despite the coronavirus pandemic | The Independent

The March Madness bracket that wasn’t: The Post reveals projected NCAA field

Athletes team up to raise money for people affected by coronavirus

NHL financial impact: How much money does a team bring in each home game? – The Athletic
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