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Sports Tech Live #66 - Manchester City banned from Champions League, ESPN wins NBA rights in Africa, NBA sign another gambling partner & more

Hey Sports Tech Fans, Some massive news breaking just as I was writing this, Manchester City have bee
Issue #66  •  February 14  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Some massive news breaking just as I was writing this, Manchester City have been banned from the Champions League for two seasons.
The ban comes after a long investigation into their sponsorship deal with Ethiad Airways. The airline is owned and controlled by the same family as the owners of Manchester City.
Emails were leaked in November 2018 by Der Spiegel, which showed that the airline was only paying £8 million per year to the club and the remainder of the £67 million a year deal was paid by the Abu Dhabi United Group, the company that owns Manchester City!
This might not be the most sports tech related news but its impact could be quite significant.
UEFA introduced Financial Fair Play rules to create a more equal playing field and to prevent teams from over extending themselves in the race to spend money to win trophies and compete at a higher level and to punish teams who are consistently recording debts.
But this would be the most severe punishment handed down.
The money earned from the Champions League is a significant portion of all participating teams annual revenues regardless of if they make it far in the competition or not. Just simply making the group stages is a huge financial bonus.
The other impact could be on players and indeed the manager looking for new challenges as a 2 year hiatus is a lot for players approaching their peak.
The impact might also be felt in terms of other sponsorship deals.
A lot of sponsors who are spending a lot of money to sponsor a team like Manchester City might have a Champions League participation clause, meaning their existing deals with the likes of Puma might be slashed if such a clause exists.
There has been a longstanding battle between UEFA and Manchester City as they have previously fell foul of the FFP rules for posting losses and had to play with a reduced squad size for one season, as well as pay a fine.
This story will run and run as Manchester City will certainly appeal.
Does it open the window for the 5th place team in the Premier League to qualify for the Champions League next season?
Right now the battle for 5th is wide open, with established teams like Manchester United and Tottenham Hotspur in the running, but also newly promoted Sheffield United, high flying Wolves as well as Everton and even Arsenal might be sensing a route back into the competition.
Have a great sporting weekend,
Will

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Sponsorship Fraud
Manchester City have been banned from the Champions League for two seasons, from 2020-21, and fined €30m by Uefa after being found to have broken financial fair play rules

Streaming Wars
ESPN acquires the rights to the NBA in Africa

ESPN Again Most Valuable Cable Network to Operators - Broadcasting & Cable

WSL locks in Seven for Australian free-to-air broadcasts - SportsPro Media

Fox’s Super Bowl Ratings Get Better When You Count Bars, Parties - Bloomberg

Sport1 seals Nascar deal with IMG, sublicenses to Motorvision TV | SportBusiness

Rugby Australia takes ‘whole of rugby’ rights package to market | SportBusiness

Mediapro and Pitch to sell US rights to South America’s 2022 World Cup qualifiers | SportBusiness

Gambling
NBA aligns with PointsBet for 11th sports betting deal | SportBusiness

XFL adds The Action Network as latest sports betting partner | SportBusiness

eSports
20-something Delane Parnell's PlayVS expands by locking in deal with Tencent-owned Riot Games

Atlético Madrid partners with Telefónica to launch esports team | SportBusiness

Bundesliga partners with Battlefy to bring the VBL International Series

Canadian Premier League creates first esports tournament | SportBusiness

Overwatch League Homestands Debut As NYXL, Others Experience True Esports Rivalries

Wil Wheaton to Host Esports Reality Competition Series (Exclusive) | Hollywood Reporter

Content
YouTube in Talks to Follow Amazon and Apple Into Video Subscriptions Market — The Information

Sincerely, Patience

Colin Kaepernick, Ex-NFL Star Turned Symbol Of Defiance, To Release Memoir; Inks Multi-Project Deal With Audible

NBC Sports Links With NowThis for Content on U.S. Olympians, Paralympians at 2020 Tokyo Summer Games

Kevin Durant Steps His Game Up With ‘The Boardroom’ Season 2 | The Shadow League

LaMelo Ball Shopping Documentary About His Long Road To NBA Draft

Deals
The Professional Squash Association (PSA) has announced today that it has made an investment in Munich-based sports technology company Fun With Balls in a further example of the organisation’s commitment to adopting new technology to help grow the sport.

PRESS RELEASE: Driveline Baseball Acquires Motus Sensor Platform - Driveline Baseball

Marketing & Social Media
New breed: How the Westminster Kennel Club figured out TikTok | Mobile Marketer

Loyal fans are getting older, so Flyers are chasing millennials with rage rooms, cocktail bars and Gritty

Hardware & Wearables
Adam Silver’s Vision for NBA Arenas Comes Into Sharper Focus as Intel Partners With the Kings for R&D

Twins using new 'smart mound' to help analyze pitchers' efficiency | KSTP.com

Retail & eCommerce
The basketball shoe industry is being crushed by the athleisure wave - MarketWatch

Blockchain
FC Barcelona Launch First-Ever Blockchain Partnership With Chiliz

Startups
Serena Williams wants more companies to hire mothers, so she joined a startup that's making it happen

Don’t Kill the Company: How Sports Clubs and Startups Should Work Together

5G
AT&T expands 5G network to 13 more markets, to promote 5G entertainment experiences at NBA All-Star 2020 - Telecompaper

Nascar taps Verizon for connectivity boost at 12 racetracks - SportsPro Media

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FC Barcelona Revealed As Key Contributor To Economy Of Home City

Inter Miami Trademark Dispute With Inter Milan Ramps Up | Miami New Times

Houston Astros’ Brand Suffers Amid Fallout From Cheating Scandal

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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