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Sports Tech Live #63 - Super Bowl Roundup, eSports Team gets $22 million injection, Spotify acquires The Ringer, Gareth Bale starts his own eSports team & more

Hey Sports Tech Fans, Quick one this week. The NFL season is over and with it the end of the hype o
Issue #63  •  February 5  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Quick one this week.
The NFL season is over and with it the end of the hype of the biggest sport in America and the buzz surrounding the most expensive TV ad time in the world.
There is a great video showing 15 of the funniest ads, in case you missed them or you don’t live in America.
FaZe Clan announced a $22 million investment loan as well as a reality TV show that will air on Quibi.
Spotify will acquire The Ringer.
Gareth Bale joins the trend of sports stars starting their own eSports team.
Loads more stories below.
Have a great sporting week.
Will

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Super Bowl

Super Bowl Streaming Audience Measurement a Mixed Bag | Next TV

There Were 43.9 Million Super Bowl LIV Interactions Across Facebook, Instagram, Twitter – Adweek

Vodka pouches, CO2 cannons and Bill Belichick: Six hours at Gronk Beach

Streaming Wars
Barcelona to launch Barça TV+ streaming service - SportsPro Media

MotoGP turns to La Liga in fight against piracy - SportsPro Media

LFP delays MyLigue 1 OTT launch until at least the summer | SportBusiness

Serie A ‘moves closer’ to Saturday lunchtime kick-off in play for Asian audience | SportBusiness

Amazon surpasses 150 million Prime subscribers - Business Insider - Business Insider

Sky NZ finalises Lightbox streaming purchase - SportsPro Media

KBO agrees record-value Korean media-rights deal | SportBusiness

Gambling
MLB to launch virtual mobile betting game - SportsPro Media

Who’s Got Next? Five States That Could Legalize Sports Betting In 2020

The introduction of legal sports betting in Pennsylvania had no discernible impact on NFL viewership in the state’s two largest TV markets this season, a reminder that the increased engagement many expected to see from expanded legal gambling may require both time and seasoning.

FAI ends SportPesa contract after rescue deal | SportBusiness

eSports
Denmark to host FIFA eNations Cup 2020

Twitch gaming stars jump ship to Mixer, Facebook Gaming and YouTube - CNN

Gareth Bale launches Ellevens Esports with 38 Entertainment - Esports Insider

DAZN makes esports play in Brazil with Blast Premier rights - SportsPro Media

Content
Spotify To Acquire Bill Simmons’ Pop-Culture & Sports Content Company The Ringer

Faze Clan is launching a Quibi reality show to sign its next gaming star - The Verge

Facebook Cuts Back on Original Programming for Watch Video — The Information

How Broadcasters Plan to Leverage Audio Access in XFL Telecasts

TikTok has its Super Bowl moment in more ways than one - The Verge

WSC Sports enters South America with LNB deal | SportBusiness Media

Marketing & Social Media
YouTube’s star shines brighter as ad revenues jump to $15bn | The Drum
15 FUNNIEST SUPER BOWL 2020 COMMERCIALS | BEST SUPER BOWL LIV COMMERCIALS
15 FUNNIEST SUPER BOWL 2020 COMMERCIALS | BEST SUPER BOWL LIV COMMERCIALS
Why pop culture throwbacks were such a big theme in the Super Bowl commercials

Budweiser flips bottle labels for selfies, social sharing | Mobile Marketer

Super Bowl ads have become more about brand values than the brands themselves - Axios

Ads invade Byte with a campaign from Nike | Engadget

How Pepsi Proves It’s Worth Going All-In On Super Bowl Marketing | AdExchanger

Deals
FaZe Clan Scores $22.7M Investment Loan From Growing Canadian Firm

CAA buys sports management firm in the latest push to diversify - Los Angeles Times

Top Story: PSG open US$70m Miami academy - SportsPro Media

Capital Unplugged Invests In Connexi - iSportConnect

Sponsorship
Study: Tokyo 2020 to push annual sports sponsorship spend past US$48bn - SportsPro Media

AT&T Ends Yankees Sponsorship in Lowering of Its Sports Profile - Bloomberg

Data
NFL Big Data Bowl: Running Backs and Molecular Physics Collide at The Zoo

Women in Sport
See Serena Williams’s debut designs for the beleaguered luggage brand Away

Hardware & Wearables
NHL’s Puck And Player Tracking Technology Tested In All-Star Game; Set To Be Up And Running For Playoffs

AR & VR
A report on golf club maker Callaway’s use of used augmented reality to showcase a new range of MAVRIK drivers and irons

Stadiums
Yankees creating two new social gathering spaces at ballpark | SportBusiness

Long Reads
How the Bundesliga is driving technological change in football - SportsPro Media

Best of the Rest
WWE’s Stock Implodes Amid Barrios And Wilson Firings, ‘Uncomfortable’ Vibe In Stamford

Shaquille O'Neal donating proceeds from Super Bowl Fun House to Kobe & Vanessa Bryant Family Foundation, those affected by crash

Super Bowl Champ Russell Wilson Named Co-Owner And Chairman of NFL FLAG - Black Enterprise

Sports Illustrated Is Getting Into the CBD Business - InsideHook

How The Rock took over the Super Bowl

Vivendi to appeal court ruling over Mediaset’s European plans | SportBusiness

ITF chief hopes for Davis Cup-ATP Cup agreement by June - Reuters

BeIN appoints ex-Sky commercial director Verow to head up acquisitions | SportBusiness

Fifa declares Fatma Samoura’s ‘six-month CAF mission’ complete - SportsPro Media

Dog Shows Are New Target for Private Equity Firm GF Sports - Bloomberg

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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