All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
Quick one this week.
The NFL season is over and with it the end of the hype of the biggest sport in America and the buzz surrounding the most expensive TV ad time in the world.
There is a great video showing 15 of the funniest ads, in case you missed them or you don’t live in America.
FaZe Clan announced a $22 million investment loan as well as a reality TV show that will air on Quibi.
Spotify will acquire The Ringer.
Gareth Bale joins the trend of sports stars starting their own eSports team.
Loads more stories below.
Have a great sporting week.
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The introduction of legal sports betting in Pennsylvania had no discernible impact on NFL viewership in the state’s two largest TV markets this season, a reminder that the increased engagement many expected to see from expanded legal gambling may require both time and seasoning.
When Jeremy Wang started streaming on Twitch in 2016, he was an unknown twenty-something with a few coding internships under his belt. Almost no one knew his name or what he looked like. The latter, at least, was by design: Wang, now 28, initially wore a mask everywhere — whether playing video games at competitive events or streaming from a closet while visiting his sister in New York.
Gaming entertainment and e-sports organization Faze Clan is producing a reality show exclusively for the upcoming streaming service Quibi. Called Faze Up, it will ask Quibi subscribers to send in videos, after which six contestants will be selected by user voting to compete for a chance to join Faze as an official member.
Facebook is refining the programming strategy for its Facebook Watch video service, pulling back on expensive original shows and sports rights.Facebook continues to increase its programming budget for Watch—it will rise to around $1.4 billion this year, from the company’s initial $1 billion …
When DC Defenders head coach Pep Hamilton speaks into his headset as his team hosts the Seattle Dragons during the rebooted XFL’s first-ever game on Feb. 8, quarterback Cardale Jones won’t be the only one listening.
The importance of YouTube to Google has been thrown into sharp relief after the tech giant published key metrics in its annual earnings report, confirming that the service pulled in $15bn in advertising revenue over 2019 and garnered 20 million paid subscribers.
Budweiser last week debuted a specialized labeling for social sharing as part a massive promotional effort around the Super Bowl. The SelfieBud special edition label is printed backward so it appears normal in selfies on social media apps such as Instagram and Snapchat, per information shared with Mobile Marketer. Budweiser worked with agency Jones Knowles Ritchie to design the bottles.
A 30-second Super Bowl spot costs $5 million, and could be seen by 100 million live viewers. Depending on your perspective, it could be either the greatest opportunity or the biggest waste of the year.
Canaccord Genuity, a fast-growing Canadian investment bank, announced just last week that the FaZe Clan, currently the most popular esports organization in the world, has entered into a brand new convertible loan facility… with a $22.7M price tag.
Creative Artists Agency acquired Kauffman Sports Management Group, an L.A.-based firm that represents NBA executives, as well as NBA and NCAA basketball coaches. The move comes as agencies look to diversify their businesses by expanding their rosters into areas like sports and music.
Capital Unplugged, a UK technology and media investor, is delighted to announce its investment into Connexi, the fast growing digital sponsorship marketplace for brands and sports rights holders. Capital Unplugged invests in early-stage and high-growth technology companies through a combination of funding sources, technology services and incubator space in London. Its
The NFL’s second Big Data Bowl asked participants to predict the outcome of running plays based on player tracking data at the time of a handoff. The winning team of Dmitry Gordeev and Philipp Singer—both data scientists from Austrian insurance company Uniqa—acknowledged they had “very little contact with American football” before this contest and turned to prior data modeling competitions for inspiration.
The integration of technology, and specifically the use of data in sports business, range from engaging with fans in more encompassing and personalized ways to providing coaches and players with feedback about performance that can improve their quality of play.
Tennis chiefs are committed to merging the Davis Cup and ATP Cup into a single men’s world team event and concrete plans could be in place by June, International Tennis Federation (ITF) President David Haggerty said.