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Sports Tech Live #62 - Cornavirus, GaryVee on his esports investment,

Hey Sports Tech fans, It's been a weird week with Coronavirus hitting the headlines for all the wrong
Issue #62  •  January 31  •  view online
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech fans,
It’s been a weird week with Coronavirus hitting the headlines for all the wrong reasons.
Its effects have been felt in the sporting world with eSports tournaments cancelled, world indoor championships postponed for a year and the Chinese Super League starting date pushed back.
There was some positive news with eSports team FunPLus, winners of the League of Legends World Championships in 2019, donating $288,000 to help efforts to normalise the situation in Wuhan.
While the news might not be sports tech related, its impact on sports could be huge.
With the Tokyo Olympics on the horizon, it might lead to some disruption there. The first cases of the virus were reported in Japan this week and while it’s far from an epidemic in Japan, measures will need to be put in place to ensure there is no disruption to the games.
The organizing committee have rubbished claims of a cancellation or postponement of the games this week, but the pressure might come on Olympic games qualifying events, some of which are due to be hosted in China.
For the Rio games, it was the Zika virus that overshadowed the games, with Rory McIlroy being one of the notable athletes who decided not to compete as a result of the virus.

Elsewhere, Penn National Gaming’s stock price soared by 12% on news of the 36% purchase of BarStool Sports, that we reported on earlier in the week.
French football launched a new website for its top two divisions as well as an OTT service called MyLigue that will show games and other content from the leagues.
Gary Vaynerchuck speaks about his investment in an eSports team.
Irish startup, Kitman Labs has acquired The Sports Office to boost its data tracking of athletes and claims to be the most capitalised company in the space.
After my piece last week on piracy in sports, the VP of DigiTurk, a subsidiary of BeIn sports in Turkey, claims that piracy is cost the company $84 million a year which sheds some light on the scale of the problem.
In a followup on the VaporFly “mechanical doping” video I posted on Wednesday, World Athletics have given the show the all clear for use in competition, so expect a lot of runners using them at the Tokyo Olympics and competing shoe brands launching their own versions of the shoe!
With the 6 Nations returning this weekend, SportsPro have a great piece on all the commercial deals, broadcast deals and the state of the game in each of the 6 nations competing. Come on Ireland :)
StartupBootCamp Melbourne are looking for sports tech and event tech startups for their upcoming accelerator program and are traveling the world to meet with potential startups. They will be in North America, Europe, Asia and Australia as well as a virtual event to speak with founders that are interested in taking part.

Have a great sporting weekend.
Will

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Coronavirus
Tokyo Olympic organizers are trying to shoot down rumors that this year’s 2020 Games might be canceled or postponed because of the spread of a new virus

FunPlus Phoenix donates 2 million yuan to help coronavirus victims | Dot Esports

Coronavirus outbreak forces cancellation of multiple esports events • Eurogamer.net

World Indoors in China postponed due to coronavirus

Chinese Super League start postponed due to coronavirus - AS.com

Streaming Wars
LFP launches Ligue 1 and Ligue 2 websites, OTT platform | SportBusiness

LaLigaSportsTV agrees deal with Samsung for Android TV carriage | SportBusiness

FreeSports launches streaming service in the UK | SportBusiness

Piracy costing almost $84m every year, says Digiturk chief | SportBusiness

Gambling
Penn National stock soars on news the gambling company is taking 36% stake in Barstool Sports

Study: NFL gets betting boost as 2019/20 sponsorship revenue hits US$1.47bn - SportsPro Media

LaLiga expands in South Africa with gambling brand Hollywoodbets | SportBusiness

La Liga nets Dream11 Indian fantasy deal - SportsPro Media

The Future of Sports Betting Will Be Inspired by Silicon Valley and Hollywood

eSports
Minnesota RØKKR Co-Owner GaryVee Opens up on the Call of Duty League 2020 Launch
Minnesota RØKKR Co-Owner GaryVee Opens up on the Call of Duty League 2020 Launch
Clash of Clans World Championship 2020: All you need to know

Content
Philadelphia Flyers roll out digital audio content suite - SportsPro Media

How Bleacher Report is using the Super Bowl to showcase its B/R Gridiron vertical - Digiday

Vox Media aims for $20m-plus podcast business in 2020 - Digiday

The NFL Points to the Future With Another Ambitious, Exhilarating Celebration of Football

Marketing & Social
Hyundai unveils TikTok video short to support Super Bowl campaign | Mobile Marketer

Doritos lets mobile fans create Super Bowl dance videos with AI app | Mobile Marketer

Brands Enlist Influencers For Super Bowl Campaigns Packed With Personality

Your tweet here: Super Bowl confetti to contain fans' social media posts - Reuters

Bud Light Asks Super Bowl Viewers to Pick the Ad They Want to See – Variety

Super Bowl LIV: Most Movie Ads Sitting Out the Big Game as Prices Soar | Hollywood Reporter

Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness – Adweek

Deals
Kitman Labs acquires The Sports Office to boost athlete data offering - SportsPro Media

Sports tech investment: Where are the venture capitalists spending their money? - SportsPro Media

Partnerships
Six Nations 2020 commercial guide: Every team, every sponsor, all the major TV deals - SportsPro Media

MLS and US Soccer pool data rights for exclusive global data partnership with Stats Perform | SportBusiness

Sports sponsorship spend to increase the most in a decade, report says | Marketing Dive

Hardware & Wearables
LEARFIELD IMG COLLEGE, SHOTTRACKER ANNOUNCE BROAD ENGAGEMENT - Learfield IMG College

“It’s a content platform not just for fitness, but all kinds of immersive interactive experiences,” she says, “like meditation, beauty, fashion, shopping, even telemedicine”. I mention the telescreens in George Orwell’s 1984 and she laughs nervously. Mirror does address the privacy issue with a physical shutter you can pull across its camera.
www.ft.com   •   Share

Connectivity Wireless Provides Super Bowl-Ready Connectivity to 10 Miami Hotels - Connectivity Wireless

Startups
SBC SE20 FastTrack & Program Information - Startupbootcamp Australia

Beans, Brands and League Management: Meet the Winners of the NFLPA’s Fourth Annual Pitch Day

Crypto
Roma trade up with Sorare blockchain collectables - SportsPro Media

Long Reads
20 sports tech ideas to invest in now - SportsPro Media

AWS Vice President Sandy Carter: Start With the Customers, Not the Technology

Liverpool have successfully grasped that sports teams should specialise in sports | At Large - SportsPro Media

Best of the Rest
World Athletics has given its seal of approval for the high-tech Nike Vaporfly shoes that have revolutionised athletics but has set limits on future technology

World Rugby announces plans for emerging nations competition - SportsPro Media

Nike Being Probed by SEC on Illicit-Payment Claim, Jury Told - Bloomberg

Inside Adidas’s ambitious plan to end plastic waste in a decade

The NFL Is Red Hot Once Again and Ready to Score a Huge Payday - Bloomberg

‘Toronto would be a great city for an NFL team’: Goodell - SportsPro Media

Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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