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Sports Tech Live #59 - Netflix's new metric, The Athletic raises $50 million & more

Hey Sports Tech Fans, First of all, the link to my interview with Brian McCullogh on the Techmeme Rid
Issue #59  •  January 22  •  View online  •  Suggest a link to us
Sports Tech Live
Sports Tech Live
All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.
Hey Sports Tech Fans,
First of all, the link to my interview with Brian McCullogh on the Techmeme Ride Home podcast is the first story below. We discuss the streaming wars, eSports, CES and have some banter at how bad our soccer teams are doing, Spurs and Arsenal!
Secondly, a big welcome to all the new subscribers that came over after listening to the podcast! Thank you for joining and please share with your friends and colleagues! If you have any questions, suggestions or feedback you can email me
It’s been a bumper start to the week in the world of Sports Tech.
With the Super Bowl finalists now being set we have a lot of news on the Super Bowl commercials, a look back to the dot-com era when tech companies first started advertising during the ‘Big Game" and an interview with the director of more than 50 Super Bowl ads over the last 20 years!
Some tickets going for $7,100 and a financing deal to allow to buy those tickets!
We had some interesting news from Netflix and their slowing growth as a result of Disney+, Apple TV and others entering the streaming wars.
Netflix will now count a two minute viewing of a show or movie as a full view as opposed to their previous 70% benchmark. It’s a great way to boost numbers with new entrants entering the market…
Tech companies like Facebook and Youtube do similar metrics, but with advertisers bidding for views it makes sense to boost these numbers.
Are we at peak subscriptions for on demand video content? Will ads make an appearance in the major players to supplement subscription revenues?
There are some services that have ads like Hulu, YouTube, soon-to-be-launched Peacock and even Quibi the new mobile-based streaming service will have ads with their cheaper subscription packages.
2020 will be a big year in the streaming wars as more entrants come to battle it out and take market share from Netflix and more live TV goes OTT and digital.

Elsewhere, The Athletic secured a $50 million investment that valued the company at $500 million.
Other content companies announced profits, some for the first time; Vox, Axios, Business Insider among others.
This is the first time that so many digital publishing companies have turned a profit. It seems we have moved passed the everything is free with ads model and into a model where a lot of content is free with subscriptions for premium content.
Its fascinating to watch as investors seem to be taking a more longer term view on publishers and people seem to be willing to pay for content in other ways than having their data harvested.
There is massive demand for content creators in print, video and audio so I expect this trend to continue as massive companies and startups look to gain market share in the business of consumption, attention, engagement and subscriptions.
Another interesting story below is Chelsea’s decision to enter more short term partnerships and endorsement deals. Typically we see multi year partnerships between sports clubs and brands.
This past Christmas with Amazon entering the Premier League as a broadcaster for two weeks of games in the UK, Chelsea did a short term engagement with Duracell for their power banks which saw star players in ads running on those broadcasts.
This could increase revenues for the sports clubs and allow more brands to enter partnerships with sports clubs as there is no long term commitment.
Will other clubs follow?
Those and 70 other stories are below! The number of stories is reaching breaking point for a twice weekly newsletter so any suggestions are more than welcome to improve the newsletter.
Have a great sporting week,

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Podcast Interview with Techmeme Ride Home
Techmeme Ride Home - (Bonus) Sports Tech With Will Martin

Streaming Wars
How Ads Can Keep the Streams Flowing - Broadcasting & Cable

Disney+ to launch a week earlier than planned in the UK - BBC News

FloSports to Stream 10,000 Hours of Cycling - Broadcasting & Cable

Pac-12 Networks locks in Vidgo OTT distribution deal - SportsPro Media

Bundesliga ordered to prevent broadcast monopoly with rights tender - SportsPro Media

BBC adds SheBelieves Cup rights - SportsPro Media

F1 global TV audience reaches 1.9bn but unique viewership falls 3.9% - SportsPro Media

IMG’s Wood lands Amazon sports role in Europe | SportBusiness

Horse & Country TV acquires EQ Sports Net

MENA pay-TV revenues down by 15% amid BeIN Sports ban - SportsPro Media

Sports Betting Revenue Tracker - US Betting Revenue & Handle By State

Why It Might Take A Year To Launch Mobile Michigan Sports Betting

New ELEAGUE Super Punch community-driven live gaming show looks to combine Twitch and linear TV

CSGO pro NBK- raises over $12,000 for Australian Bushfires » TalkEsport

The future of esports is bigger, messier, and worldwide | VentureBeat

UNICEF collaborates with Fnatic to promote positive gaming & children's rights » TalkEsport

Where FaZe Clan sees the future of gaming and entertainment – TechCrunch

Verizon, TurboTax sponsor Twitch Rivals esports tournament | Mobile Marketer

After 18 years at Adidas, Robin McCammon wants to turn Excel Esports into a top entertainment brand - SportsPro Media

Tfue reveals his biggest source of income - and it’s not Twitch |

Date Set For Latest Hearing In Tfue vs FaZe Lawsuit |

Netflix forecasts tough start to 2020; Disney+ going global - Reuters
Natalie Jarvey
Netflix is changing its viewership reporting metrics from 70% of an episode/film to "at least 2 minutes — long enough to indicate the choice was intentional." This also conveniently will probably make viewership seem higher in most cases

PGA Tour hits on Facebook Watch global content agreement - SportsPro Media

Spotify in Talks to Acquire Bill Simmons’ The Ringer: Report – Variety

China launches Olympic content platform - SportsPro Media

Bleacher Report Renews Digital Series ‘Take It There With Taylor Rooks’ For Second Season – Deadline

A crowdfunding campaign could make public a rare tape of the Packers' Super Bowl I victory

Apple Music and the National Basketball Association (NBA), together with United Masters, have launched a new global playlist that will highlight the best emerging and independent hip-hop each week, it was announced Thursday (Jan. 16). Called BASE:LINE, the playlist will be curated by Apple Music’s director of hip-hop and R&B Ebro Darden and his team.


Fiba lands US investment to galvanise Basketball Champions League - SportsPro Media

Nitro Circus, SLS and Superjacket Productions merge to create Thrill One - SportsPro Media

Marketing & Social
Chelsea launch brand collaboration scheme for short-term campaigns - SportsPro Media

Volvo ties car sweepstakes to a safety happening during the Super Bowl | Marketing Dive

Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports

Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

NHL is making a push to increase its Latino fan base - Los Angeles Times

20 years ago, the dot-coms took over the Super Bowl

Meet Bryan Buckley, the director behind more than 50 Super Bowl commercials

TikTok courts publishers with a dedicated team and content ideas - Digiday

Saucony buys digital Super Bowl spot focused on sustainability | Marketing Dive

LaLiga adds NongFu Spring as official drinking water partner in China | SportBusiness

GreenPark Sports Announces Partnership With League of Legends Championship Series (LCS) | Business Wire

Six Nations Rugby | Dove Men+Care and Guinness Six Nations celebrate the values of rugby and kick off the season with multi-year partnership

Study: Barcelona and Real Madrid soccer’s ‘most powerful’ sponsorship properties - SportsPro Media

NBA Paris Game nets record partner roster - SportsPro Media

Conmebol scores Stats Perform data deal - SportsPro Media

David Beckham’s Inter Miami in Qatar sponsorship talks, says report - SportsPro Media

Professional Bull Riders get millions from Border Patrol for patriotism and plugs

Women in Sport
Armas named Ladies European Tour’s permanent CEO | SportBusiness
T20 World Cup
History shows sport has the power to smash through boundaries and change society.

For #IWD2020, let's #FILLTHEMCG for the #T20WorldCup Final and smash the record for the highest attendance at a women’s sporting event.

Play your part! Get your tickets at
StubHub Now Lets You Assume Debt to Nab Super Bowl Tickets - Bloomberg

Retail & eCommerce
Kansas City Chiefs quarterback Patrick Mahomes set to unseat New England's Tom Brady as NFL merchandise king

Why Luxury Brands Are Embracing Chinese Gamers | OZY

Hardware & Wearables
A single contact lens could give your entire life a head-up display - CNET

Major League Rugby Expands GPS Capabilities with Catapult Partnership - Major League Rugby

Real Madrid launch innovation brand - SportsPro Media

More than 80 startups apply for EuroLeague Basketball Fan XP | Eurohoops

Connected Venue
Five Technologies That Power the Cleveland Cavaliers’ New Rocket Mortgage FieldHouse

Arsenal’s Emirates Stadium goes cashless - SportsPro Media

Six Nations Rugby | AWS launches five new stats to bring fans closer to the Guinness Six Nations action

Avocados From Mexico links Super Bowl buzz to blockchain | Mobile Marketer

Long Reads
Mark Cuban Once Crashed the NBA’s Party. Now He Hosts It. - The Ringer

The Weird and Glorious Reign of Nike's Superhero Swoosh

How Dan Rooney Helped Build the Pittsburgh Steeler Dynasty--and Transform the NFL, Both On and Off the Field |

Inside the La Liga Global Network - SportsPro Media

Best of the Rest
Barcelona insert 'anti-Piqué' clause in players' contracts -

International Champions Cup operator wants ‘more meaningful’ event, says report - SportsPro Media

Sports money: 1-on-1 with Big3 summer basketball league founder Ice Cube on changes for 2020 season, why he won't 'harass' Kobe Bryant

New Serie A president Dal Pino considers extra Saturday games - SportsPro Media

How Global Insurance Brand MetLife is Partnering with Startups to Power Innovation in Financial Wellness

Join MetLife’s innovation office, Techstars and financial wellness startup, Zogo Finance on August 18 at 12pm ET for an online Ask Me Anything to learn what successful startup engagement really looks like. MetLife’s Chief Innovation Officer John Geyer, and VP of Innovation Terrance Luciani will share how they are teaming up with startups to drive new value across their business and are developing multiple POCs and pilots. Save your spot!
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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